Expansion of tie-up products and merchandise sales at overseas events
First written in FY2017-Q1. 13 of 30 entries say "Worsened", first in FY2018-Q1. Latest entry: FY2026.
Toei Animation moved to the "Worse" side of this theme in 2020.
The whole theme swung hardest in 2025: 2 of 13 companies on the "Worse" side.
0 other companies' latest entry also says "Other".
- FY2026Merchandise sales shifted from lower revenue to higher profitAnnual report
「In the merchandise sales segment, revenue declined substantially because of a reactionary decline in merchandise sales for the film THE FIRST SLAM DUNK, which had performed well in the same period of the previous year. However, the Dragon Ball and Precure shop businesses performed well, resulting in higher profit.」
Revenue declined because of a reactionary decline in sales of film-related merchandise from the previous year, while the Dragon Ball and Precure shop businesses boosted profit. - 2026-05-13OtherRevisions to earnings forecasts
「In the merchandise sales segment, revenue declined substantially because of a reactionary decline in merchandise sales for the film THE FIRST SLAM DUNK, which had performed well in the same period of the previous year. However, the Dragon Ball and Precure shop businesses performed well, resulting in higher profit.」
映画関連商品の反動減と、ドラゴンボール・プリキュアのショップ事業の好調が併存した。 - FY2025WorsenedAnnual report
「In the merchandise sales segment, the One Piece and Precure shop businesses performed well, but revenue declined substantially year on year because of a reactionary decline in merchandise sales for the film THE FIRST SLAM DUNK, which had performed well in the same period of the previous year.」
The One Piece and Precure shop businesses performed well, but merchandise sales revenue declined substantially because of a reactionary decline in THE FIRST SLAM DUNK-related product sales from the previous year. - FY2024-Q3AdvancedAnnual report
「In the merchandise sales segment, theater merchandise sales and e-commerce for the film THE FIRST SLAM DUNK, as well as the One Piece and Precure shop businesses, performed well, resulting in a substantial increase in revenue. Consequently, revenue was ¥8.432 billion, up 139.6% year on year, and segment profit was ¥1.473 billion, up 619.6%, resulting in substantial increases in both revenue and profit.」
Strong theater merchandise sales and e-commerce for THE FIRST SLAM DUNK, together with the One Piece and Precure shop businesses, resulted in substantial increases in revenue and profit in the merchandise sales business. - FY2024-Q2AdvancedAnnual report
「In the merchandise sales business, revenue rose substantially as merchandise sales for the film THE FIRST SLAM DUNK and the ONE PIECE shop business performed well. As a result, revenue was ¥6,589 million, up 334.4% year on year, and segment profit was ¥1,326 million, compared with a segment loss of ¥45 million in the same period of the previous year, resulting in a substantial increase in both revenue and profit.」
Sales of THE FIRST SLAM DUNK-related products and the One Piece shop business were strong, driving a substantial increase in revenue in the merchandise sales business and a shift from a loss to a profit. - FY2023AdvancedAnnual report
「In the merchandise sales business, revenue rose substantially as merchandise sales for the film THE FIRST SLAM DUNK and the ONE PIECE shop business performed well.」
Merchandise sales related to the theatrical release and the ONE PIECE shop business performed well, contributing to the recovery and expansion of the merchandise sales business. - FY2023-Q3AdvancedAnnual report
「In the merchandise sales business, revenue rose substantially as the ONE PIECE shop business and merchandise sales for the film THE FIRST SLAM DUNK performed well.」
The ONE PIECE shop business and sales of THE FIRST SLAM DUNK-related merchandise performed well, contributing to higher revenue in the merchandise sales business. - FY2023-Q2AdvancedAnnual report
「In the domestic licensing business, revenue rose substantially as sales of merchandising rights for ONE PIECE and the Dragon Ball series, particularly promotional sales for the theatrical releases of both titles, performed well.」
Promotion of ONE PIECE and Dragon Ball merchandise linked to the theatrical releases was a key factor behind the substantial increase in domestic licensing revenue. - FY2023-Q1AdvancedAnnual report
「In the merchandise sales business, revenue increased as the ONE PIECE shop business and sales of merchandise from the Sailor Moon series performed well, although they remained below pre-pandemic levels.」
The ONE PIECE shop business and Sailor Moon merchandise sales contributed to higher revenue, but performance remained below pre-pandemic levels. - FY2022-Q2AdvancedAnnual report
「In the merchandise sales business, revenue increased as merchandise sales in China, centered on e-commerce, performed well. As a result, revenue was ¥978 million, up 3.4% year on year, and the segment posted a loss of ¥108 million, compared with a segment loss of ¥163 million in the same period of the previous year.」
Strong merchandise sales in China, centered on e-commerce, resulted in higher revenue and a smaller segment loss than in the same period of the previous year. - FY2022-Q1WorsenedAnnual report
「In the merchandise sales business, shop operations were normalizing from the same period of the previous year, which had been heavily affected by COVID-19, but revenue declined substantially due to the pullback in sales of promotional campaign merchandise, including novelty goods, for the theatrical releases of Toei Manga Matsuri (Butt Detective) and Sailor Moon Eternal, which had been sold in the same period of the previous year. As a result, revenue was ¥331 million, down 19.8% year on year, and the segment posted a loss of ¥87 million, compared with a segment loss of ¥75 million in the same period of the previous year, resulting in a substantial decline in both revenue and profit.」
Shop operations were normalizing from the impact of the previous year's pandemic, but the pullback in theatrical release-linked merchandise from the same period of the previous year resulted in lower revenue and a larger loss in the merchandise sales business. - FY2021WorsenedAnnual report
「In the merchandise sales business, revenue declined substantially due to the pullback in sales of promotional campaign merchandise, including novelty goods, for the theatrical release of ONE PIECE STAMPEDE, which had performed well in the previous consolidated fiscal year, as well as the suspension of operations at merchandise stores in response to the COVID-19 pandemic.」
The pullback in theatrical release-linked merchandise from the previous year and store closures resulted in a 44.0% decline in full-year revenue for the merchandise sales business. - FY2021-Q3WorsenedAnnual report
「In the merchandise sales business, revenue declined substantially due to the pullback in sales of promotional campaign merchandise, including novelty goods, for the theatrical release of ONE PIECE STAMPEDE, which had performed well in the same period of the previous year, as well as the suspension of operations at merchandise stores in response to the spread of COVID-19. As a result, revenue was ¥1,607 million, down 53.3% year on year, and the segment posted a loss of ¥159 million, compared with segment profit of ¥63 million in the same period of the previous year, resulting in a substantial decline in both revenue and profit.」
The pullback in theatrical release-linked merchandise from the previous year and store closures resulted in a 53.3% decline in revenue, with profit turning into a loss. - FY2021-Q2WorsenedAnnual report
「In the merchandise sales business, revenue declined substantially due to the pullback in sales of promotional campaign merchandise, including novelty goods, for the theatrical release of ONE PIECE STAMPEDE, which had performed well in the same period of the previous year, as well as the suspension of operations at merchandise stores in response to the spread of COVID-19.」
In addition to the pullback in theatrical release-linked merchandise from the previous year, store closures due to the spread of COVID-19 exacerbated the deterioration in the merchandise sales business. - FY2021-Q1WorsenedAnnual report
「In the merchandise sales business, revenue declined substantially due to the pullback in sales of promotional campaign merchandise, including novelty goods, for the theatrical release of ONE PIECE STAMPEDE, which had performed well in the same period of the previous year, as well as the suspension of operations at merchandise stores in response to the spread of COVID-19.」
In addition to the pullback in theatrical release-linked merchandise from the previous year, store closures due to the spread of COVID-19 further worsened performance in merchandise sales. - FY2020-Q3WorsenedAnnual report
「In the merchandise sales business, sales of ONE PIECE STAMPEDE-related promotional campaign merchandise and the Mugiwara Store performed well, but revenue declined substantially due to slower momentum at Precure Pretty Store, which had performed well in the same period of the previous year, and the pullback in sales of Dragon Ball Super: Broly tie-in and campaign-related products.」
ONE PIECE STAMPEDE-related merchandise and the Mugiwara Store performed well, but slower momentum at the Precure shops and the pullback in Dragon Ball Super: Broly-related merchandise from the previous year resulted in a substantial decline in revenue in the merchandise sales business. - FY2020-Q2Theatrical release-linked merchandise performed well, while the absence of overseas event merchandise sales reduced profit.Annual report
「In the merchandise sales business, sales of promotional campaign merchandise and the Mugiwara Store performed well amid the theatrical release of ONE PIECE STAMPEDE, resulting in a substantial increase in revenue. As a result, revenue was ¥2,387 million, up 11.1% year on year, while segment profit was ¥12 million, down 35.4% year on year, as there was no equivalent to the highly profitable overseas event merchandise sales recorded in the same period of the previous year, resulting in higher revenue but lower profit.」
Sales linked to ONE PIECE STAMPEDE and the Mugiwara Store performed well, but the absence of overseas event merchandise sales resulted in higher revenue but lower profit. - FY2020-Q1AdvancedAnnual report
「In the merchandise sales business, revenue rose substantially as sales of promotional campaign merchandise, including novelty goods, for the theatrical release of ONE PIECE STAMPEDE performed well.」
Strong sales of campaign products linked to ONE PIECE STAMPEDE contributed to higher revenue in the merchandise sales business. - FY2019AdvancedAnnual report
「In the merchandise sales business, revenue increased from the previous consolidated fiscal year as sales of tie-in and campaign-related products accompanying the theatrical release of Dragon Ball Super: Broly performed well, along with shop operations such as Precure Pretty Store.」
Tie-in products linked to the theatrical release once again became a driver of higher revenue, while shop operations also continued to perform well. - FY2019-Q3AdvancedAnnual report
「In the merchandise sales business, revenue increased as sales of tie-in and campaign-related products for the theatrical release of Dragon Ball Super: Broly and shop operations such as Precure Pretty Store performed well.」
A theatrical release-linked tie-in campaign, absent in the same period of the previous year, was held for Dragon Ball Super: Broly, and the merchandise sales business returned to revenue growth. However, inventory write-downs continued to affect profit. - FY2019-Q2WorsenedAnnual report
「In the merchandise sales business, overseas sales of Sailor Moon merchandise performed well, but revenue declined as domestic sales of tie-in and campaign-related products for ONE PIECE and Dragon Ball Super, which had been strong in the same period of the previous year, remained weak.」
Strong overseas sales of Sailor Moon merchandise were outweighed by weak domestic sales of tie-in and campaign products from the same period of the previous year, resulting in lower revenue for the merchandise sales business overall. - FY2019-Q1WorsenedAnnual report
「In the merchandise sales business, shop operations such as Precure Pretty Store performed well, but revenue declined substantially as sales of tie-in and campaign-related products for ONE PIECE and Dragon Ball Super remained weak.」
Shop operations performed well, while sales of tie-in and campaign products for ONE PIECE and Dragon Ball Super remained weak, worsening performance in the merchandise sales business. - FY2018WorsenedAnnual report
「In the merchandise sales business, shop operations such as Precure Pretty Store performed well, but revenue declined substantially because there was no equivalent to the ONE PIECE FILM GOLD tie-in campaign held in the previous consolidated fiscal year.」
Although the Precure shops performed well, the impact of the continued absence of the previous year's theatrical release-linked campaign resulted in a 13.8% decline in revenue and a 33.8% decline in segment profit in the merchandise sales business. - FY2018-Q3WorsenedAnnual report
「In the merchandise sales business, revenue declined substantially because there was no equivalent to the ONE PIECE FILM GOLD tie-in campaign held in the same period of the previous year.」
The absence of a theatrical release-linked campaign from the same period of the previous year continued, reducing revenue opportunities from tie-in product development. - FY2018-Q2WorsenedAnnual report
「In the merchandise sales business, revenue declined substantially because there was no equivalent to the ONE PIECE FILM GOLD tie-in campaign held in the same period of the previous year.」
The absence of a theatrical release-linked campaign from the same period of the previous year continued, and revenue opportunities from tie-in product development remained limited. - FY2018-Q1WorsenedAnnual report
「In the merchandise sales business, revenue declined substantially because there was no equivalent to the ONE PIECE FILM GOLD tie-in campaign held in the same period of the previous year, while overseas event merchandise sales also remained weak, resulting in a substantial decline in profit.」
The absence of the theatrical release-linked campaign from the same period of the previous year and weak overseas event merchandise sales worsened performance in tie-in products and overseas event merchandise sales. - FY2017AdvancedAnnual report
「In addition to strong sales of promotional campaign merchandise, including novelty goods, for the theatrical release of ONE PIECE FILM GOLD, overseas event merchandise sales also performed well, resulting in a substantial increase in revenue from the previous consolidated fiscal year.」
Campaign merchandise linked to the theatrical release and overseas event merchandise sales performed well, resulting in an 18.8% year-on-year increase in revenue from the merchandise sales business. - FY2017-Q3RestatedAnnual report
「In addition to strong sales of tie-in and promotional products for the theatrical release of ONE PIECE FILM GOLD, overseas event merchandise sales also performed well, resulting in a substantial increase in revenue year on year.」
The business continues to develop tie-in and promotional products linked to theatrical releases, as well as overseas event merchandise sales. - FY2017-Q2RestatedAnnual report
「In addition to strong sales of tie-in and promotional products for the theatrical release of ONE PIECE FILM GOLD, overseas event merchandise sales also performed well.」
The business continues to develop tie-in and promotional products linked to theatrical releases, as well as overseas event merchandise sales. - FY2017-Q1First statedAnnual report
「In addition to strong sales of tie-in and promotional products for the theatrical release of ONE PIECE FILM GOLD, overseas event merchandise sales also performed well.」
The business is developing merchandise sales linked to theatrical releases and overseas event merchandise sales.