New business development with a view to 2020 and beyond
First written in FY2019. 2 of 4 entries say "Advanced", first in FY2021. Latest entry: FY2026.
Tow moved to the "Worse" side of this theme in 2026.
1 other company's latest entry also says "Reframed".
- FY2026ReframedAnnual report
「In particular, the Company positions the entertainment-experience market, or live entertainment, using events, content, and IP as a growth area. Through services spanning the promotion and live-entertainment fields, it will build direct relationships with customers and expand business opportunities.」
The Company has reorganized its previous new-business development efforts around live entertainment using events, content, and IP, and expansion into business areas that include building direct relationships with customers. - FY2022AdvancedAnnual report
「The Company is also developing its organizational infrastructure, including the establishment of the Business Operations Headquarters, a cross-functional organization designed to invigorate sales activities and improve earnings power, and the strengthening of the Account Services Office to expand direct transactions with clients.」
The Company describes a specific organizational initiative to strengthen the Account Services Office in order to expand direct transactions with clients. - FY2021AdvancedAnnual report
「The Company is also promoting the development of its original Promotion DX Package, which supports digitalization and DX at the forefront of customer experiences, an area in which the Company excels; the opening of the TOW Group Kamiyacho Studio, an in-house streaming studio responding to growing demand for online events and content distribution and management on social media; and the development of the Experience Design Engine, which uses proprietary algorithms to analyze the Company's expertise and performance data from more than 1,000 experience initiatives annually and calculate optimal solutions and KPIs for those initiatives.」
As new businesses and original solutions, the Company is making concrete progress in developing a DX package and a performance-data analysis tool, and in opening an in-house streaming studio. - FY2019First statedAnnual report
「New business development looking beyond 2020: The Company will establish a specialist team to develop direct-client business. It will also work on developing original content.」
Looking beyond 2020, the Company indicates for the first time its policy of developing direct-client business through a specialist team and developing original content.