An age-based customer lock-in strategy spanning ages 1 through working adulthood
First written in FY2022. 5 of 6 entries say "Advanced", first in FY2023. Latest entry: FY2027-H1.
No other company in this theme has enough history to compare yet.
- FY2027-H1AdvancedAnnual report
「In September 2026, the Company opened “Kodomo Depart Jiyugaoka,” and plans for future openings are also progressing steadily.」
In connection with the customer-retention strategy starting at age 1, newly opened こどもでぱーと自由が丘. - 2026-10-13AdvancedEarnings
「At “Kodomo Depart,” which the Company is jointly developing with Hulic Co.,Ltd. and Konami Sports Co., Ltd. as a new hub for child-rearing, “Kodomo Depart Nakano” and “Kodomo Depart Tama-Plaza,” which opened in April 2025, are operating smoothly. In addition, the Company opened “Kodomo Depart Jiyugaoka” in September 2026, and plans for future openings are also progressing steadily.」
The disclosure states that a third facility has opened as part of the initiative to connect with customers across age groups. - FY2026AdvancedAnnual report
「The Group recognizes that optimizing reciprocal customer referrals among Group companies is an important issue. As the holding company, the Company will establish a system and centrally manage the scheduling and progress of student referrals among brands, thereby creating a smooth reciprocal referral structure. Through this, it aims to maintain customer contact over the long term and maximize customer lifetime value (LTV).」
Gave the age-based customer-retention strategy concrete form through centralised cross-referrals between brands and progress management by the holding company, with the aim of maximising LTV. - FY2026-H1AdvancedAnnual report
「In addition to further strengthening collaboration as a result of Hulic Co.,Ltd. becoming a group company, “こどもでぱーと,” an education-focused building being developed by our company, Hulic Co.,Ltd. and コナミスポーツ株式会社, opened simultaneously in Nakano, Tokyo, and Tama-Plaza, Yokohama, Kanagawa, in April 2025. This has further advanced our group’s strategy of retaining customers from age 1, while enabling us to exercise our market advantage and mutual synergies in education and provide better educational services “for the future of children.”」
Regarding the customer-retention strategy starting at age 1, described progress in connecting specific services following the opening of 2 こどもでぱーと facilities. - FY2023AdvancedAnnual report
「③ Acquisition of new members and migration to ＴＯＭＡＳ and other services under the customer-retention strategy」
For the age-based customer-retention strategy, organised the acquisition of new members and migration to ＴＯＭＡＳ and other services as explicit challenges, and described responses through Group coordination and alliances. - FY2022First statedAnnual report
「③ Customer-retention strategy spanning ages 1 through working adulthood One of the strengths of our Group is that it offers a package of appropriate education services for each stage from early childhood through school age and working adulthood. Starting with 伸芽'Ｓクラブ (ages 1–3), followed by 伸芽会 (ages 4–6), and then TОMAS, 名門会 and スクールＴＯＭＡＳ, whose core offering is entrance examination preparation for elementary, junior high and high school students through university entrance, the Group provides Plus One Education to offer diverse experiences that cannot be gained through academic study alone, as well as Inter TOMAS, which supports English learning through working adulthood. By providing the Group’s education services in line with customers’ development, we will seek to retain customers within the Group.」
Explicitly presented as an independent strategic pillar the retention of customers within the Group by connecting 伸芽’Ｓクラブ, 伸芽会, ＴＯＭＡＳ, 名門会, スクールＴＯＭＡＳ, プラスワン教育 and インターＴＯＭＡＳ by age, serving customers from early childhood through working adulthood.