Maintaining a high repeat-guest ratio
First written in FY2020. 2 of 4 entries say "Softened", first in FY2022. Latest entry: FY2023.
No other company in this theme has enough history to compare yet.
- FY2023SoftenedAnnual report
「The repeat-guest ratio for the Shukuhaku Net booking service was 52.7% in the fiscal year ending March 2023, making Shukuhaku Net members stable customers.」
The repeat-guest ratio for the Shukuhaku Net booking service was 52.7%, down from 65.9% in the previous disclosure. - FY2022SoftenedAnnual report
「The repeat-guest ratio for the Shukuhaku Net booking service was 65.9% in the fiscal year ending March 2022, making Shukuhaku Net members stable customers.」
The repeat-guest ratio for the Shukuhaku Net booking service was 65.9%, down from 72.2% in the previous disclosure. - FY2021AdvancedAnnual report
「The repeat-guest ratio for the Shukuhaku Net booking service was 72.2% in the fiscal year ending March 2021, making Shukuhaku Net members stable customers.」
The company reported a repeat-guest ratio of 72.2% for the Shukuhaku Net booking service, up from 62.0% in the previous disclosure. - FY2020First statedAnnual report
「To maintain a high repeat-guest ratio, we will pursue the following initiatives: • Set room rates within the range of business travel allowances. • Strengthen sales of the Shukuhaku Net booking service to increase convenience and provide points-based rewards, thereby achieving a high repeat usage rate. The repeat-guest ratio for the Shukuhaku Net booking service is 62.0%.」
For the fiscal year ended March 2020, the company reported repeat-guest ratios of 34.6% for Washington Hotel Plaza, 38.7% for R&B Hotel and 62.0% for the Shukuhaku Net booking service, and aims to maintain them through pricing and by strengthening Shukuhaku Net.