Advertising Investment to Drive Growth in Recurring Services
First written in FY2020-Q1. 5 of 13 entries say "Advanced", first in FY2020. Latest entry: FY2025.
The whole theme swung hardest in 2020: 1 of 9 companies on the "Worse" side.
3 other companies' latest entry also says "Other".
- FY2025Advertising Investment UpdatedAnnual report
「Advertising expenses were ¥365.597 million.」
Advertising expenses for FY2025 have been updated to ¥365.597 million, down from ¥382.213 million in the previous fiscal year. - FY2024Advertising Investment UpdatedAnnual report
「Advertising expenses were ¥382.213 million.」
Advertising expenses for FY2024 have been updated to ¥382.213 million. - FY2024-Q2Advertising Investment UpdatedAnnual report
「Advertising expenses ¥222.313 million ¥195.600 million」
Advertising expenses of ¥195.600 million for the cumulative second-quarter consolidated period are reported, updating the results of advertising investment. - FY2023Advertising Investment UpdatedAnnual report
「Advertising expenses were ¥421.598 million.」
Advertising expenses for the consolidated fiscal year were ¥421.598 million, updating the results of advertising investment. - FY2023-Q2Advertising Investment UpdatedAnnual report
「Advertising expenses ¥292.683 million ¥222.313 million」
Advertising expenses of ¥222.313 million for the cumulative second-quarter consolidated period are reported, updating the results of advertising investment. - FY2022AdvancedAnnual report
「Advertising expenses were ¥631.222 million.」
Advertising expenses for the consolidated fiscal year were ¥631.222 million, up from ¥392.005 million in the previous fiscal year. - FY2022-Q2AdvancedAnnual report
「At リベラルマーケティング株式会社, whose income statement has been consolidated since the cumulative second-quarter period of the previous fiscal year, the Company has focused on expanding its workforce and advertising, thereby increasing the number of orders received.」
The Company expanded its workforce and increased its focus on advertising at リベラルマーケティング株式会社, resulting in an increase in orders received. Advertising expenses for the cumulative second-quarter period were ¥292.683 million. - FY2021AdvancedAnnual report
「Advertising expenses ¥392.005 million」
Consolidated advertising expenses of ¥392.005 million for the period are reported, updating the results of advertising investment. - FY2021-Q2AdvancedAnnual report
「Advertising expenses ¥126.651 million」
Advertising expenses of ¥126.651 million for the cumulative second-quarter consolidated period are reported, updating the results of advertising investment related to recurring services and other offerings. - FY2020AdvancedAnnual report
「During the fiscal year, we worked to expand profitability by improving usability through technical enhancements and other measures. As the profitability of the service as a whole remained strong, we regarded this as a growth phase and made proactive and efficient investments in advertising. Advertising expenses were ¥183.474 million.」
The Company continued to invest in advertising and reported advertising expenses of ¥183.474 million for the fiscal year, along with an increase in revenue accompanying user growth. - FY2020-Q3RestatedAnnual report
「During the cumulative third-quarter period, we worked to expand profitability by improving usability through technical enhancements and other measures. As the profitability of the service as a whole remained strong, we regarded this as a growth phase and made proactive and efficient investments in advertising.」
The policy of making proactive and efficient advertising investments during a growth phase is reiterated. - FY2020-Q2RestatedAnnual report
「During the cumulative second-quarter period, we worked to expand profitability by improving usability through technical enhancements and other measures. As the profitability of the service as a whole remained strong, we regarded this as a growth phase and made proactive and efficient investments in advertising.」
The policy of making proactive and efficient advertising investments during a growth phase is reiterated, with advertising expenses stated at ¥97.106 million. - FY2020-Q1First statedAnnual report
「As the profitability of the service as a whole remained strong, we regarded this as a growth phase and made proactive and efficient investments in advertising.」
It is stated for the first time in specific terms that advertising investment was made to promote growth when the profitability of the service as a whole was strong.