A differentiation strategy in Japan and overseas centered on providing valuable tools
First written in FY2021. 3 of 8 entries say "Reframed", first in FY2024. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026Defining the differentiation strategyAnnual report
「As part of our sales strategy, we first introduce our products to part of an organization, then use the success achieved by that department as a foothold for expanding use to other departments and for adoption across the customer organization as a standard company-wide system. We call this a land-and-expand strategy.」
It specifically explains the land-and-expand strategy of extending use from part of an organization to company-wide adoption under the business domain of providing customer-specific added value. - 2026-05-01ReframedGeneral Meetings of Shareholders
「From the current consolidated fiscal year, and to achieve its growth vision, Reignite2030, the company has reorganized its business segments. The license sales component of the former "License & SI Services" segment has been separated as "Technology Solutions," while its support services and systems integration services, together with "Managed Services," have been consolidated into "Professional Services." "In-house Software Development" has been changed to "In-house Products."」
事業ドメイン・事業構成の表現を、Reignite2030に向けた3区分へ変更している。 - FY2025ReframedAnnual report
「We aim to expand our business domain and achieve business growth by changing it from our existing business domain of "providing valuable tools" to "providing customer-specific added value."」
The wording and strategy for the business domain have been changed again, from providing valuable tools to providing customer-specific added value. - FY2024ReframedAnnual report
「We aim to expand our business domain and achieve business growth by adding "technology consulting" to our Group's existing business domain of "providing valuable tools."」
The business domain is being expanded by adding "technology consulting" to the existing business of "providing valuable tools." - FY2023RestatedAnnual report
「We define our Group's business domain as "providing valuable tools" and will continue to pursue this business domain in depth.」
The strategy continues to define the business domain as providing valuable tools and differentiating the business in Japan and overseas. - FY2022RestatedAnnual report
「We define our Group's business domain as "providing valuable tools" and will continue to pursue this business domain in depth.」
The strategy continues to define the business domain as providing valuable tools and differentiating the business in Japan and overseas. - FY2022-Q3AdvancedAnnual report
「In addition, we are implementing measures to promote DX among Japanese companies, as outlined below.」
It describes promoting DX among Japanese companies through specific products such as D-Accel and "Pochitto DX." - FY2021First statedAnnual report
「We define our Group's business domain as "providing valuable tools" and will continue to pursue this business domain in depth.」
The strategy defines the business domain as providing valuable tools, differentiating through technology and problem-solving capabilities in Japan, and expanding overseas from the Atlassian ecosystem.