Risk of stagnation in growth of the smartphone-related market
First written in FY2018. 1 of 7 entries say "Restated". Latest entry: FY2025.
The whole theme swung hardest in 2023: 5 of 12 companies on the "Worse" side.
1 other company's latest entry also says "Other".
- FY2025Smartphone penetration rate updatedAnnual report
「As of the end of August 2024, smartphone ownership exceeded 90% among households, at 90.5%, while individual ownership also rose steadily to 80.5%.」
It reports new smartphone ownership figures of 90.5% for households and 80.5% for individuals. - FY2024Smartphone penetration rate updatedAnnual report
「As of the end of August 2023, smartphone ownership exceeded 90% among households, at 90.6%, while individual ownership also rose steadily to 78.9%.」
It reports new smartphone ownership figures of 90.6% for households and 78.9% for individuals. - FY2023Smartphone penetration rate updatedAnnual report
「As of the end of August 2022, smartphone ownership remained strong, with the proportion of households owning a smartphone exceeding 90% at 90.1%, while individual ownership also rose steadily to 77.3%.」
It reports new smartphone ownership figures of 90.1% for households and 77.3% for individuals. - FY2022Smartphone penetration rate updatedAnnual report
「As of the end of 2021, the proportion of households owning a smartphone continued to increase, reaching 88.6%, up 1.8% year on year.」
The proportion of households owning a smartphone was updated from 86.8% at the end of 2020 to 88.6% at the end of 2021. - FY2021Smartphone penetration rate updatedAnnual report
「As of the end of 2020, the proportion of households owning a smartphone continued to increase, reaching 86.8%, up 3.4% year on year. The e-book market environment continued to expand against a backdrop of increasing smartphone and tablet users.」
The company continues to assume market expansion as a condition for business development while presenting updated smartphone penetration figures. - FY2019RestatedAnnual report
「As of 2018, 79.2% of households owned a smartphone (Note 1), and the number of smartphone subscriptions is expected to continue increasing. However, if the development of the smartphone-related market is hindered by unforeseen factors, including the introduction of new legal regulations, delays in technological innovation or trends among telecommunications operators, including changes to service fees, the company's business development and operating performance could be affected.」
The company continues to cite the risks posed by external factors that could hinder market development, while assuming continued smartphone penetration. - FY2018First statedAnnual report
「As the company's principal business is its app business, centered on services provided via smartphones, continued expansion of the smartphone-related market is considered a basic condition for business development. As of the end of 2017, 75.1% of households owned a smartphone, and the number of smartphone subscriptions is expected to continue increasing.」
The company cites the possibility that market development could be hindered by factors including regulations, delays in technological innovation and trends among telecommunications operators.