Dependence on Apple and Google, Operators of Major App Distribution Platforms
First written in FY2018. 1 of 8 entries say "Worsened", first in FY2019. Latest entry: 2026-05-14.
The whole theme swung hardest in 2025: 7 of 32 companies on the "Worse" side.
11 other companies' latest entry also says "Mitigated".
- 2026-05-14MitigatedResults presentation
「Under the Smartphone Software Competition Promotion Act (the Smartphone Act), which took effect on 18 December, Apple platform fees were reduced from 30% to 26%, with annual cost savings of approximately ¥50 million expected.」
Dependence on the Apple platform continues, but the lower fee rate is expected to reduce the associated cost burden. - FY2025Updated platform dependence ratiosAnnual report
「Apple Inc. 1,499,087 52.7 Google Inc. 295,850 10.4」
Apple Inc.'s share of consolidated sales has been updated from 57.0% to 52.7%, and Google Inc.'s share from 10.8% to 10.4%. Dependence on both companies continues. - FY2024Updated platform dependence ratiosAnnual report
「Apple Inc. ¥2,043 million (57.0%) Google Inc. ¥387 million (10.8%)」
The sales performance and respective shares of Apple Inc. and Google Inc. in consolidated sales have been updated. - FY2023Updated platform dependence ratiosAnnual report
「Apple Inc. ¥2,671 million (57.4%) Google Inc. ¥514 million (11.1%)」
The share of sales attributable to Apple Inc. has been updated from 56.2% to 57.4%, and Google Inc.'s share from 11.4% to 11.1%. Dependence on both companies continues. - FY2022Updated platform dependence ratiosAnnual report
「Apple Inc. ¥3,677.169 million (56.2%) Google Inc. ¥744.005 million (11.4%)」
It updates Apple's share of revenue from 55.9% to 56.2% and Google's from 13.0% to 11.4%. Dependence on both companies continues. - FY2021Updated platform dependence ratiosAnnual report
「Apple Inc. ¥4,193.233 million (55.9%); Google Inc. ¥972.540 million (13.0%)」
It updates the shares of revenue accounted for by Apple Inc. and Google Inc., showing that dependence on both platforms continues. - FY2019WorsenedAnnual report
「Apple Inc. ¥1,980.337 million (58.5%); Google Inc. ¥361.031 million (10.7%)」
Apple's share of revenue rose from 53.7% in the previous fiscal year to 58.5%, while Google's reached 10.7%, quantifying the dependence of revenue on both platforms. - FY2018First statedAnnual report
「Our business model has become highly dependent on Apple Inc. and Google Inc., the operators of the two platforms.」
It states that changes in commission rates and other terms, and the deletion of apps or accounts, could affect performance. Apple Inc. accounted for 53.7% of sales, and Google Inc. for 8.1%.