Structural Shift in Demand for Offline Marketing
First written in FY2024-Q2. 2 of 3 entries say "Mitigated", first in FY2024-Q3. Latest entry: 2026-05-14.
The whole theme swung hardest in 2020: 13 of 25 companies on the "Worse" side.
2 other companies' latest entry also says "Mitigated".
- 2026-05-14MitigatedFinancial Results Presentation
「今後も新規案件の割合を増やすことで、全体の粗利率向上を推進してまいります。」
オフラインマーケティング需要の変化に対し、新規案件の拡大による粗利率向上を対応策として継続している。 - FY2024-Q3MitigatedAnnual report
「Accordingly, we will work to reduce business risk by using our group’s AI and data science expertise to develop and provide high-value-added services and by aiming to remain a company chosen by customer companies.」
The company has added the development and provision of high-value-added services using AI and data science as a response to the risk of structural changes in demand for offline marketing. - FY2024-Q2First statedAnnual report
「Physical direct mail (DM), including mail used for sales promotion, is widely established as a promotional method for customer companies, being used for various notices and business communications in public services and in combination with digital marketing. However, if customer companies’ promotional methods change significantly in the future, this could affect the performance and financial position of our group.」
Following the consolidation of メールカスタマーセンター as a subsidiary, changes in customer companies’ promotional methods have been identified as a new risk for the offline marketing business centered on physical DM.