Increase in Game Development, Operating, Advertising and Promotional Expenses
First written in FY2018. 9 of 25 entries say "Restated". Latest entry: 2026-09-29.
Bank of Innovation moved to the "Worse" side of this theme in 2021, 2 years before the typical company in this theme (2023).
The whole theme swung hardest in 2022: 3 of 6 companies on the "Worse" side.
0 other companies' latest entry also says "Mitigated".
- FY2026-H1MitigatedAnnual report
「Advertising expenses ¥2,062 million ¥1,228 million」
Advertising expenses decreased from ¥2,062 million in the previous interim consolidated accounting period to ¥1,228 million. Although strengthening the development structure increased cost of sales, the decrease in advertising expenses contributed to higher profit, reducing exposure to the risk of higher advertising expenses. - FY2025MitigatedAnnual report
「Advertising expenses declined substantially, and profit increased, as the company refrained from large-scale television advertising campaigns in light of the service being in its third year and the cost-effectiveness of advertising placements.」
As a result of refraining from large-scale television advertising campaigns, advertising expenses decreased from ¥4,695 million in the previous fiscal year to ¥3,120 million, and operating profit increased. - FY2025-H1MitigatedAnnual report
「Advertising expenses ¥2,504 million ¥2,062 million」
Advertising expenses decreased from ¥2,504 million in the previous interim consolidated accounting period to ¥2,062 million, reducing exposure to the risk of higher advertising expenses. - FY2024MitigatedAnnual report
「Selling, general and administrative expenses for the current consolidated fiscal year were ¥5,114 million, down 20.4% from the previous consolidated fiscal year. The main factor behind the change was a decrease in advertising expenses related to MementoMori.」
Selling, general and administrative expenses fell 20.4% year on year due to lower advertising expenses, reducing exposure to the risk of higher costs. - FY2024-Q2MitigatedAnnual report
「Advertising expenses ¥3,769 million ¥2,504 million」
Advertising expenses decreased from ¥3,769 million in the same period of the previous year to ¥2,504 million, reducing year-on-year exposure to the risk of higher advertising expenses. - FY2024-Q1RestatedAnnual report
「During the first three months of the current consolidated fiscal year, there were no material changes in the occurrence of major risks that management recognizes could materially affect the financial position, operating results or cash flows of the consolidated companies, among matters concerning the business and accounting conditions described in the quarterly report, or in the business and other risks described in the securities report for the previous consolidated fiscal year.」
The company has reconfirmed that there have been no material changes to the key risks related to increases in game development and operating costs and advertising expenses. - FY2023WorsenedAnnual report
「Selling, general and administrative expenses for the current consolidated fiscal year were ¥6,422 million, up 508.5% from the previous consolidated fiscal year. The main factor behind the change was an increase in advertising expenses related to MementoMori.」
Selling, general and administrative expenses reached ¥6,422 million, mainly due to higher advertising expenses for MementoMori, with advertising expenses increasing to ¥6,097 million. Although expenses increased, the company reported operating profit for the current consolidated fiscal year. - FY2023-Q2WorsenedAnnual report
「Advertising expenses ¥293 million ¥3,769 million」
Advertising expenses of ¥3,769 million were disclosed as a major item within selling, general and administrative expenses. Although this was a substantial increase from ¥293 million in the same period of the previous year, this filing does not state that the expense adversely affected results. - FY2023-Q1RestatedAnnual report
「During the first three months of the current consolidated fiscal year, there were no material changes in the occurrence of major risks that management recognizes could materially affect the financial position, operating results or cash flows of the consolidated companies, among matters concerning the business and accounting conditions described in the quarterly report, or in the business and other risks described in the securities report for the previous consolidated fiscal year.」
The company has reconfirmed that there have been no material changes to the key risks related to increases in game development and operating costs and advertising expenses. - FY2022-Q3MaterialisedAnnual report
「The first-anniversary campaign for the game-based dating app Koi-Niwa proved effective, with monthly in-app purchases reaching ¥100 million for the first time in May 2022. However, the company reported an operating loss, mainly because development costs for the new app and promotional expenses for Koi-Niwa and MementoMori were incurred ahead of revenue.」
Development costs for the new app and promotional expenses for Koi-Niwa and MementoMori were incurred ahead of revenue and were the main causes of the operating loss. The risk of increased development and advertising expenses is reflected in results. - FY2022-Q1RestatedAnnual report
「During the first nine months of the current consolidated fiscal year, there were no material changes in the occurrence of major risks that management recognizes could materially affect the financial position, operating results or cash flows of the consolidated companies, among matters concerning the business and accounting conditions described in the quarterly report, or in the business and other risks described in the securities report for the previous consolidated fiscal year.」
The company has reconfirmed that there have been no material changes to the key risks related to increases in game development and operating costs and advertising expenses. - FY2021MaterialisedAnnual report
「However, development costs for the new game app and advertising expenses incurred since the launch of Koi-Niwa had a significant impact, resulting in an operating loss.」
Development costs for the new title and advertising expenses incurred at the launch of Koi-Niwa were reflected in full-year results as factors contributing to the operating loss. - FY2021-Q3MaterialisedAnnual report
「However, the company recorded an operating loss due to the decline in sales from existing titles, as well as the impact of advertising and promotional expenses to acquire users during the initial launch of 「恋庭」 and development costs for new titles.」
The company identifies advertising expenses to acquire users for Koi-Niwa and development costs for new titles as factors contributing to the operating loss, indicating that the risk of higher costs is affecting actual results. - FY2021-Q2RestatedAnnual report
「However, the company recorded an operating loss because it was unable to cover the decline in sales from existing titles and the increase in development costs.」
As in the previous quarter, the company states that the increase in development costs could not be covered by sales from existing titles and therefore contributed to the operating loss. - FY2021-Q1MaterialisedAnnual report
「However, declining sales from existing titles and increased development costs for new titles and 「恋庭」 resulted in an operating loss.」
The company identifies increased development costs for new titles and Koi-Niwa as factors contributing to the operating loss, indicating that the risk of higher development costs affected actual results. - FY2020-Q1RestatedAnnual report
「During the first quarter of the current consolidated cumulative period, there were no occurrences of matters that could materially affect investors’ investment decisions among the matters relating to the business and financial position described in this quarterly report, nor were there any material changes to the “Business and Other Risks” described in the annual securities report for the previous fiscal year.」
The company states that there have been no material changes to the risks related to increases in game development and operating costs and advertising expenses described in the previous fiscal year. - FY2019RestatedAnnual report
「We will continue developing high-quality game apps while controlling costs. However, if development and operating costs rise due to efforts to improve the quality of game content, or if post-launch sales fall short of expectations, our business and results could be affected.」
The company continues to identify rising development and operating costs due to higher quality, increases in advertising unit costs, substantial advertising expenses and failure to achieve the expected advertising impact as risks. Meanwhile, advertising expenses decreased in the current fiscal year. - FY2019-Q3RestatedAnnual report
「Meanwhile, restrained advertising expenses reduced selling, general and administrative expenses and led to an increase in profit.」
As in the previous quarter, the company describes a decrease in selling, general and administrative expenses and an increase in profit resulting from lower advertising expenses. - FY2019-Q2MitigatedAnnual report
「Meanwhile, the restraint of advertising expenses led to a decline in selling, general and administrative expenses and an increase in profit.」
The company states that restrained advertising expenses led to a decrease in selling, general and administrative expenses and an increase in profit. - FY2019-Q1RestatedAnnual report
「During the cumulative first quarter of the current fiscal year, there were no occurrences of matters concerning the business situation, accounting situation or other matters described in the quarterly report that could have a material impact on investors’ decisions, and no material changes to the “Business and Other Risks” described in the annual securities report for the previous fiscal year.」
The company states that there have been no material changes to the risks related to increases in game development and operating costs and advertising expenses described in the previous fiscal year. - FY2018First statedAnnual report
「We will continue developing high-quality game apps while controlling costs. However, if development and operating costs rise due to efforts to improve the quality of game content, or if post-launch sales fall short of expectations, our business and results could be affected.」
The company identifies rising development and operating costs associated with higher quality, increases in advertising unit costs, substantial advertising expenses and failure to achieve the expected returns on investment as risks.