Creating new markets beyond established markets
First written in FY2018. 11 of 24 entries say "Advanced", first in FY2019. Latest entry: FY2026.
The whole theme swung hardest in 2025: 1 of 6 companies on the "Worse" side.
4 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「In addition, through the original AI voice model creation service AITalk® Custom Voice, we continue to pursue expansion into a variety of applications, including creating voice models for prominent individuals and use in the welfare field to support communication for people who have difficulty speaking.」
Custom Voice is being expanded to include voice model creation for prominent figures and communication support in the welfare sector. - FY2026-H1AdvancedAnnual report
「To broaden its character-IP business and diversify its consumer business, the company acquired shares in Lapis Live and made it a wholly owned subsidiary effective 1 April 2025. As a result of the acquisition, liver management was added to the businesses operated by the group.」
To create new markets, the company diversified its consumer business by combining character IP with liver management. - FY2025AdvancedAnnual report
「In the voice business, we aim to increase projects in new priority areas, such as audiobooks and AI-based sound inspection, as commissioned voice-recording work is expected to decline.」
In addition to its existing disaster-prevention, e-learning, and consumer products, the company positioned audiobooks and AI-based sound inspection as new priority areas for expanding projects. - FY2025-H1AdvancedAnnual report
「Revenue from Coeste Corporation's cloud service "Coestation," commissioned projects, the 10th-anniversary live event for our IP Kotonoha Akane and Aoi, and the launch of new A.I.VOICE2 products contributed to a result substantially above the previous interim accounting period.」
The company states that several initiatives, including Coestation, an IP anniversary live event, and new A.I.VOICE2 products, contributed to interim-period performance as it expanded into new markets and applications. - FY2024AdvancedAnnual report
「Against the backdrop surrounding the company, the audiobook sector is expanding as a new market.」
The company identified the expansion of the audiobook sector as a new market opportunity. In products for corporate customers, commissioned projects for audio content for audiobooks contributed to revenue. - FY2024-Q3AdvancedAnnual report
「In the consumer sector, we expanded across a broad range of areas, including the online lottery service "からもるくじ," online sales of sake in collaboration with other companies' IP, and crowdfunding for a 10th-anniversary live event featuring our IP, Kotonoha Sisters.」
To create new markets, the company is broadening its consumer-sector activities to include online lotteries, online sales of sake, and crowdfunding for IP anniversary live events. - FY2024-Q1AdvancedAnnual report
「We are developing “AIPal™ Chat,” a corporate service using ChatGPT, and strengthening initiatives in new fields. To address inbound demand, we are developing products under an authorized sales agency agreement for Cerence Inc.’s multilingual voice synthesis product, “Cerence Software Development Kit(CSDK).”」
For the creation of new markets, the company is pursuing specific initiatives in new fields, including a corporate conversational AI service and a multilingual voice synthesis product for inbound demand. - FY2023-Q3SoftenedAnnual report
「Demand for packaged products also showed signs of settling down, and revenue from consumer products declined from the previous year’s level, when a large new-character project was recorded.」
The company states that demand growth for packaged products has settled down and that revenue from consumer products also declined because of the pullback from a large project in the previous year. - FY2023-Q1AdvancedAnnual report
「For the consumer-oriented original brand “A.I.VOICE®,” we began promotional activities in the Chinese market in June, plan to launch the Chinese text-to-speech software “Kotonoha Talk” in September, and plan to release new Japanese characters for the domestic market sequentially.」
For the creation of new markets, the company specifically outlines the launch of promotions in China, the planned release of a Chinese-language product and the rollout of new characters for the domestic market. - FY2022Disaster-prevention and commissioned projects contract as new uses and consumer demand expandAnnual report
「The disaster-prevention field, which had performed steadily in the previous fiscal year, was sluggish. Delays in the release of some new products in the “A.I.VOICE™” series also contributed to revenue falling below the initial plan for the fiscal year.」
While A.I.VOICE and e-learning and video narration applications continued to expand in new markets and use cases, weakness in the disaster-prevention field and delays in new product releases reduced revenue. - FY2022-Q3A.I.VOICE remains steady as corporate projects contractAnnual report
「In the surrounding business environment, the rollout of the consumer-oriented original brand “A.I.VOICE™” progressed steadily and revenue from consumer products increased substantially. However, revenue from corporate products fell substantially because of the contraction of disaster-prevention and commissioned projects, resulting in revenue below the year-earlier level.」
The demand structure is changing, with the rollout of A.I.VOICE and growth in consumer products progressing while corporate products decline because of the contraction of disaster-prevention and commissioned projects. - FY2022-Q2Disaster-prevention project contraction and new product delays coexistAnnual report
「The surrounding business environment was affected by the contraction of disaster-prevention projects and delays in part of the sales plan for new products in the “A.I.VOICE™” consumer product series, resulting in lower revenue. However, demand continues to expand for the corporate packaged products “AITalk® 声の職人®” and “AITalk® 声プラス®,” used to create narration for e-learning, videos and other applications in corporate telework and school online classes, as well as for consumer products.」
The contraction of disaster-prevention projects and delays in the sales plan for new A.I.VOICE series products reduced revenue, while demand for corporate and consumer products associated with telework and online classes continued to expand. - FY2022-Q1Special-demand pullback and demand for new uses coexistAnnual report
「The surrounding business environment was affected by the pullback from the stay-at-home special demand for consumer products and large royalty projects for corporate products that occurred in the cumulative period through the first quarter of the previous fiscal year, resulting in lower revenue. However, demand for corporate and consumer products used to create narration for e-learning, videos and other applications in corporate telework and school online classes continues to expand.」
While revenue declined because of the pullback from the previous year’s stay-at-home special demand and large royalty projects, demand continues to expand in new usage areas such as e-learning and video narration. - FY2021RestatedAnnual report
「The established markets are currently still limited, including automated telephone response systems, disaster-prevention administrative radio and voice interaction. We also believe it is important to create new markets going forward.」
The company continues to identify creating new markets in addition to established markets as a challenge. - FY2021-Q2RestatedAnnual report
「Demand increased for creating narration for e-learning materials, videos and other applications as companies adopted telework and schools adopted online classes. Demand for consumer products also expanded as individuals refrained from going out.」
The company continues to indicate expanding demand for e-learning, video narration and consumer products associated with telework, online classes and restrictions on going out. - FY2021-Q1Changing demand use casesAnnual report
「Demand increased for creating narration for e-learning materials, videos and other applications as companies adopted telework and schools adopted online classes. Demand for consumer products also expanded as individuals refrained from going out.」
The company specifically describes growing demand for e-learning materials, video narration and consumer products as new usage opportunities. - FY2020-Q3RestatedAnnual report
「Use as a means of providing information to foreign nationals, in connection with the Tokyo Olympics and the increase in tourists, is also expected, and the business is progressing steadily.」
The company continues to anticipate information provision for foreign nationals as a use case and new market opportunity for voice synthesis. - FY2020-Q1RestatedAnnual report
「Use as a means of providing information to foreign nationals, in connection with the Tokyo Olympics and the increase in tourists, is also expected, and the business is progressing steadily.」
The company continues to anticipate information provision for foreign nationals as a use case and new market opportunity for voice synthesis. - FY2019AdvancedAnnual report
「This was due to increased use of the “AITalk® 声の職人®” audio file creation package software in place of voice recording for e-learning and other applications, an increase in multilingual projects with translation functions in the disaster-prevention field, and broader use of voice synthesis in the broadcasting industry.」
The company identifies expanded use outside established markets, including e-learning, broadcasting and multilingual disaster-prevention projects, as specific sales drivers. - FY2019-Q3RestatedAnnual report
「Use as a means of providing information to foreign nationals, in connection with the Tokyo Olympics and the increase in tourists, is also expected, and the business is progressing steadily.」
The company continues to identify information provision for foreign nationals as a use case and market opportunity for voice synthesis. - FY2019-Q2RestatedAnnual report
「Use as a means of providing information to foreign nationals, in connection with the Tokyo Olympics and the increase in tourists, is also expected, and the business is progressing steadily.」
The company continues to identify information provision for foreign nationals as a new use case and market opportunity for voice synthesis. - FY2018First statedAnnual report
「We also believe it is important to create new markets going forward.」
The company identifies developing markets beyond automated telephone response, disaster-prevention administrative radio and voice interaction as a challenge.