One-to-One marketing through membership enrollment and database expansion
First written in FY2018. 2 of 5 entries say "Advanced", first in FY2019. Latest entry: FY2023.
1 other company's latest entry also says "Restated".
- FY2023RestatedAnnual report
「The Company is also accumulating and analyzing a detailed proprietary database from users’ behavioral history and membership data and working to make users more visible. As this database expands, the Company will increasingly be able to provide various web solution services aligned with One-to-One marketing.」
Continuing to make users more visible through the accumulation and analysis of behavioral history and membership data and apply the results to One-to-One marketing. - FY2021RestatedAnnual report
「The Company is also accumulating and analyzing a detailed proprietary database from users’ behavioral history and membership data and working to make users more visible. As this database expands, the Company will increasingly be able to provide various web solution services aligned with One-to-One marketing.」
Continuing to make users more visible through the accumulation and analysis of behavioral history and membership data and apply the results to One-to-One marketing. - FY2020-Q2AdvancedAnnual report
「In connection with making the company a subsidiary, the Company plans to enter the lending-based crowdfunding sector by leveraging its strengths in “capturing users with a strong interest in finance” and “converting latent prospects into identified prospects using subscription history data.”」
The Company indicated a policy of using subscription history data to convert latent prospects into identified prospects as it enters the new lending-based crowdfunding sector. - FY2019AdvancedAnnual report
「The Company introduced membership functionality in February 2018, accumulated and analyzed a more detailed proprietary database than before, and worked to make users more visible. As this database expands, the Company will increasingly be able to provide various web solution services aligned with One-to-One marketing.」
Following the introduction of membership functionality, the Company has connected the accumulation and analysis of its proprietary database and One-to-One marketing to actual service offerings. - FY2018First statedAnnual report
「The Company introduced membership functionality in February 2018, accumulated and analyzed a more detailed proprietary database than before, and worked to make users more visible.」
Using membership functionality, behavioral history, and demographic data, the Company is improving the precision of targeted advertising and individualized information distribution by client companies.