Expansion of the Internet Advertising Market
First written in FY2019-Q1. 13 of 23 entries say "Restated". Latest entry: FY2026.
22 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「The internet advertising market continues to expand, reaching ¥3.3093 trillion, or 111.8% of the previous year (source: Dentsu Inc., March 2026), while the adoption of AI-assisted content generation and data analysis is accelerating.」
External data on the size and growth rate of the internet advertising market has been updated as of March 2026. - 2026-05-15AdvancedEarnings forecast revision
「In the fintech platform area, the internet advertising market continued to expand, reaching ¥3.3093 trillion, or 111.8% of the previous year's level, according to Dentsu Inc. (March 2026), while adoption of AI-based content generation and data analysis accelerated.」
Updates the internet advertising market data from more than ¥3 trillion to ¥3.3093 trillion. - FY2025AdvancedAnnual report
「According to Dentsu Inc.'s "Advertising Expenditures in Japan 2024" (released on 27 February 2025), supported by strong corporate earnings, increased consumer spending appetite, global events and growing inbound demand, Japan's total advertising expenditure reached ¥7.7 trillion, or 104.9% of the previous year, marking a record high for the third consecutive year. Internet advertising expenditure maintained consistently high growth, exceeded ¥3.6 trillion, and supported growth across the advertising market.」
Japan's total advertising expenditure reached ¥7.7 trillion in 2024, or 104.9% of the previous year, marking a record high for the third consecutive year, while internet advertising expenditure was updated to above ¥3.6 trillion. - FY2025-H1AdvancedAnnual report
「According to Dentsu Inc.'s "Advertising Expenditures in Japan 2023," announced on 15 February 2024, Japan's total advertising expenditures reached a record high of ¥7.3 trillion, or 103.0% of the previous year, as the overall market was supported by the strong growth of internet advertising expenditures amid the digitalization of society. Internet advertising expenditures have maintained a consistently high growth rate, exceeding ¥3 trillion and driving growth in the advertising market as a whole.」
External data on the internet advertising market has been updated from 2022 results to 2023 results: Japan's total advertising expenditure reached ¥7.3 trillion, while internet advertising expenditure exceeded ¥3 trillion. - FY2024-Q2RestatedAnnual report
「Regarding the business environment surrounding the Group, according to Dentsu Inc.'s "Advertising Expenditures in Japan 2022" (released on 24 February 2023), the overall market was supported by strong growth in internet advertising expenditure against the backdrop of society's digitalisation. Japan's total advertising expenditure reached a record high of ¥7.1 trillion, up 104.4% year on year. Internet advertising expenditure maintained consistently high growth, exceeded ¥3 trillion, and supported growth across the advertising market.」
The market data presented for FY2023, showing total advertising expenditure of ¥7.1 trillion and internet advertising expenditure above ¥3 trillion, is reproduced. - FY2023AdvancedAnnual report
「According to Dentsu Inc.'s "Advertising Expenditures in Japan 2022" (released on 24 February 2023), the overall market was supported by strong growth in internet advertising expenditure against the backdrop of society's digitalisation. Japan's total advertising expenditure reached a record high of ¥7.1 trillion, or 104.4% of the previous year. Internet advertising expenditure maintained consistently high growth, exceeded ¥3 trillion, and supported growth across the advertising market.」
The market data has been updated: Japan's total advertising expenditure reached ¥7.1 trillion, while internet advertising expenditure exceeded ¥3 trillion. - FY2023-Q2RestatedAnnual report
「Regarding the business environment surrounding the Group, according to Dentsu Inc.'s "Advertising Expenditures in Japan 2021" (released on 24 February 2022), the advertising market recovered sharply as the impact of COVID-19 eased, and Japan's total advertising expenditure reached ¥6.8 trillion, up 110.4% year on year. Internet advertising expenditure maintained consistently high growth, exceeding ¥2.7 trillion and surpassing advertising expenditure across the four mass media: newspapers, magazines, television and radio.」
The market environment description stating that total advertising expenditure was ¥6.8 trillion in 2021 and internet advertising expenditure exceeded ¥2.7 trillion is reproduced. - FY2023-Q1RestatedAnnual report
「According to Dentsu Inc.'s "Advertising Expenditures in Japan 2021" (released on 24 February 2022), the advertising market recovered sharply as the impact of COVID-19 eased, and Japan's total advertising expenditure reached ¥6.8 trillion, up 110.4% year on year. Internet advertising expenditure maintained consistently high growth, exceeding ¥2.7 trillion and surpassing advertising expenditure across the four mass media: newspapers, magazines, television and radio.」
The market environment description stating that total advertising expenditure was ¥6.8 trillion in 2021 and internet advertising expenditure exceeded ¥2.7 trillion is reproduced. - FY2022AdvancedAnnual report
「According to Dentsu Inc.'s "Advertising Expenditures in Japan 2021" (released on 24 February 2022), the advertising market recovered sharply as the impact of COVID-19 eased, and Japan's total advertising expenditure reached ¥6.8 trillion, up 110.4% year on year. Internet advertising expenditure maintained consistently high growth, exceeding ¥2.7 trillion and surpassing advertising expenditure across the four mass media: newspapers, magazines, television and radio.」
The internet advertising market size has been updated from more than ¥2.2 trillion in 2020 to more than ¥2.7 trillion in 2021. - FY2022-Q3RestatedAnnual report
「According to Dentsu Inc.'s "Advertising Expenditures in Japan 2020" (released on 25 February 2021), total advertising expenditure in 2020 recorded negative growth for the first time since 2011, the year of the Great East Japan Earthquake, partly due to the impact of COVID-19. Internet advertising expenditure nevertheless continued to grow, supported by the acceleration of society's digitalisation, reaching a market size of more than ¥2.2 trillion, comparable to advertising expenditure across the four mass media: newspapers, magazines, television and radio.」
The market environment description stating that internet advertising expenditure exceeded ¥2.2 trillion in 2020 and continued to grow is reproduced. - FY2022-Q2RestatedAnnual report
「According to Dentsu Inc.'s "Advertising Expenditures in Japan 2020" (released on 25 February 2021), total advertising expenditure in 2020 recorded negative growth for the first time since 2011, the year of the Great East Japan Earthquake, partly due to the impact of COVID-19. Internet advertising expenditure nevertheless continued to grow, supported by the acceleration of society's digitalisation, reaching a market size of more than ¥2.2 trillion, comparable to advertising expenditure across the four mass media: newspapers, magazines, television and radio.」
The market environment description stating that internet advertising expenditure exceeded ¥2.2 trillion in 2020 and continued to grow is continued. - FY2022-Q1RestatedAnnual report
「According to Dentsu Inc.'s "Advertising Expenditures in Japan 2020" (released on 25 February 2021), total advertising expenditure in 2020 recorded negative growth for the first time since 2011, the year of the Great East Japan Earthquake, partly due to the impact of COVID-19. Internet advertising expenditure nevertheless continued to grow, supported by the acceleration of society's digitalisation, reaching a market size of more than ¥2.2 trillion, comparable to advertising expenditure across the four mass media: newspapers, magazines, television and radio.」
The market environment description stating that internet advertising expenditure exceeded ¥2.2 trillion in 2020 and continued to grow is reproduced. - FY2021AdvancedAnnual report
「Total advertising expenditure in 2020 recorded negative growth for the first time since 2011, the year of the Great East Japan Earthquake, partly due to the impact of COVID-19. Internet advertising expenditure nevertheless continued to grow, supported by the acceleration of society's digitalisation, reaching a market size of more than ¥2.2 trillion, comparable to advertising expenditure across the four mass media: newspapers, magazines, television and radio.」
The internet advertising market data has been updated from more than ¥2.1 trillion in 2019 to more than ¥2.2 trillion in 2020, and explains that the market continued to grow despite a decline in total advertising expenditure. - FY2021-Q3RestatedAnnual report
「According to Dentsu Inc.'s "Advertising Expenditures in Japan 2019" (released on 11 March 2020), internet advertising expenditure in 2019 recorded double-digit growth for the sixth consecutive year and exceeded television media expenditure, reaching a market size of more than ¥2.1 trillion.」
The market data showing internet advertising expenditure above ¥2.1 trillion in 2019 and six consecutive years of double-digit growth is reproduced. - FY2021-Q2RestatedAnnual report
「According to Dentsu Inc.'s "Advertising Expenditures in Japan 2019" (released on 11 March 2020), internet advertising expenditure in 2019 recorded double-digit growth for the sixth consecutive year and exceeded television media expenditure, reaching a market size of more than ¥2.1 trillion.」
The market data showing internet advertising expenditure above ¥2.1 trillion in 2019 and six consecutive years of double-digit growth is reproduced. - FY2021-Q1RestatedAnnual report
「According to Dentsu Inc.'s "Advertising Expenditures in Japan 2019" (released on 11 March 2020), internet advertising expenditure in 2019 recorded double-digit growth for the sixth consecutive year and exceeded television media expenditure, reaching a market size of more than ¥2.1 trillion.」
The market data showing internet advertising expenditure above ¥2.1 trillion in 2019 and six consecutive years of double-digit growth is reproduced. - FY2020AdvancedAnnual report
「According to Dentsu Inc.'s "Advertising Expenditures in Japan 2019" (released on 11 March 2020), internet advertising expenditure in 2019 recorded double-digit growth for the sixth consecutive year and exceeded television media expenditure, reaching a market size of more than ¥2.1 trillion.」
The market data has been updated from more than ¥1.7 trillion in 2018: internet advertising expenditure exceeded ¥2.1 trillion in 2019, surpassing television media expenditure and marking the sixth consecutive year of double-digit growth. - FY2020-Q2RestatedAnnual report
「According to Dentsu Inc.'s "Advertising Expenditures in Japan 2018" (released on 28 February 2019), internet advertising expenditure in 2018 recorded double-digit growth for the fifth consecutive year, taking the market above ¥1.7 trillion.」
The market data showing internet advertising expenditure above ¥1.7 trillion in 2018 and five consecutive years of double-digit growth is reproduced. - FY2020-Q1RestatedAnnual report
「According to Dentsu Inc.'s "Advertising Expenditures in Japan 2018" (released on 28 February 2019), internet advertising expenditure in 2018 recorded double-digit growth for the fifth consecutive year, taking the market above ¥1.7 trillion.」
The market data showing internet advertising expenditure above ¥1.7 trillion in 2018 and five consecutive years of double-digit growth is reproduced. - FY2019AdvancedAnnual report
「According to Dentsu Inc.'s "Advertising Expenditures in Japan 2018" (released on 28 February 2019), internet advertising expenditure in 2018 recorded double-digit growth for the fifth consecutive year, taking the market above ¥1.7 trillion.」
The market data has been updated from the previous 2017 figures: internet advertising expenditure exceeded ¥1.7 trillion in 2018, marking the fifth consecutive year of double-digit growth. - FY2019-Q3RestatedAnnual report
「According to Dentsu Inc.'s "Advertising Expenditures in Japan 2017" (released on 22 February 2018), internet advertising expenditure in 2017, media expenditure only, grew to ¥1.2206 trillion, up 117.6% year on year, in the internet advertising market in which the Group's fintech platform business operates.」
The same market data on growth in the internet advertising market is reproduced. - FY2019-Q2RestatedAnnual report
「According to Dentsu Inc.'s "Advertising Expenditures in Japan 2017" (released on 22 February 2018), internet advertising expenditure in 2017, media expenditure only, grew to ¥1.2206 trillion, up 117.6% year on year, in the internet advertising market in which the Group's fintech platform business operates.」
The same market data on growth in the internet advertising market is reproduced. - FY2019-Q1First statedAnnual report
「According to Dentsu Inc.'s "Advertising Expenditures in Japan 2017" (released on 22 February 2018), internet advertising expenditure in 2017, media expenditure only, grew to ¥1.2206 trillion, up 117.6% year on year.」
Internet advertising expenditure in 2017 was ¥1.2206 trillion on a media-expenditure basis, up 117.6% year on year.