Changes in the Internet Advertising Market and User Environment
First written in FY2018. 13 of 23 entries say "Restated". Latest entry: FY2026.
0 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「The internet advertising market continues to expand, reaching ¥3.3093 trillion, or 111.8% of the previous year (source: Dentsu Inc., March 2026), while the adoption of AI-assisted content generation and data analysis is accelerating.」
External data on the internet advertising market was updated, indicating expansion to ¥3.3093 trillion, or 111.8% of the previous year, and accelerating use of AI. - 2026-05-15AdvancedRevision of earnings forecasts
「In the fintech platform area, the internet advertising market continued to expand, reaching ¥3.3093 trillion, or 111.8% of the previous year's level, according to Dentsu Inc. (March 2026), while adoption of AI-based content generation and data analysis accelerated.」
Updates the market size and year-on-year growth of the internet advertising market and describes accelerating adoption of AI-based content generation and data analysis as part of the business environment. - FY2025-H1AdvancedAnnual report
「According to Dentsu Inc.'s "Advertising Expenditures in Japan 2023," announced on 15 February 2024, Japan's total advertising expenditures reached a record high of ¥7.3 trillion, or 103.0% of the previous year, as the overall market was supported by the strong growth of internet advertising expenditures amid the digitalization of society. Internet advertising expenditures have maintained a consistently high growth rate, exceeding ¥3 trillion and driving growth in the advertising market as a whole.」
The market data was updated from total advertising expenditures of ¥7.1 trillion in 2022 to ¥7.3 trillion in 2023, which was described as a record high at 103.0% of the previous year. Internet advertising expenditures were reported to remain above ¥3 trillion. - FY2024-Q3Economic recovery accompanied by an improved outlook for high pricesAnnual report
「During the third quarter of the current consolidated cumulative period, Japan's economy was on a gradual recovery trend, as the outlook for rising prices became clearer, year-end demand remained firm, inbound demand increased, and consumer spending on services and consumer goods improved.」
It is explained that the outlook for rising prices had become clearer and that firm year-end demand, inbound demand and improved consumer spending on services and consumer goods supported a gradual economic recovery trend. - FY2024-Q2Economic recovery alongside persistent uncertaintyAnnual report
「During the second quarter of the current consolidated cumulative period, Japan's economy was on a gradual recovery trend, supported by the recovery in inbound demand and improving consumer spending on services, despite rising prices resulting from the situation in Ukraine and the rapid depreciation of the yen.」
While citing uncertainty arising from the situation in Ukraine, the depreciation of the yen and rising prices, it is explained that the economy was on a gradual recovery trend due in part to the recovery in inbound demand. - FY2024-Q1Economic recovery alongside persistent uncertaintyAnnual report
「During the current consolidated cumulative period, Japan's economy continued to recover from the effects of COVID-19, and inbound demand supported business sentiment. However, uncertainty about the outlook remained due to the situation in Ukraine and rising prices resulting from the depreciation of the yen.」
It is explained that the economy continued to recover from the effects of COVID-19, while uncertainty about the outlook due to the situation in Ukraine, the depreciation of the yen and rising prices persisted. - FY2023Market expansion coexisting with uncertaintyAnnual report
「During the current consolidated fiscal year, Japan's economy showed signs of recovery despite the lingering effects of COVID-19, as conditions moved toward easing, including moves to reclassify the disease as a Category 5 infectious disease. Meanwhile, the outlook remained uncertain due to the situation in Ukraine and rising prices resulting from the depreciation of the yen.」
While the economy showed signs of recovery and the effects of infectious diseases eased, uncertainty continued due to the situation in Ukraine, the depreciation of the yen and rising prices. - FY2023-Q2Market recovery coexisting with uncertaintyAnnual report
「During the second quarter of the current consolidated cumulative period, Japan's economy continued to show signs of recovery despite the lingering effects of COVID-19, although the outlook remained uncertain due to the situation in Ukraine and rising prices resulting from the rapid depreciation of the yen.」
It is explained that the economy continued to show signs of recovery despite the lingering effects of COVID-19. However, uncertainty about the outlook continued due to the situation in Ukraine, the rapid depreciation of the yen and rising prices. - FY2023-Q1WorsenedAnnual report
「During the first quarter of the current consolidated cumulative period, Japan's economy remained in an uncertain environment, with the prolonged situation in Ukraine, the rapid depreciation of the yen and the recent resurgence of COVID-19 infection emerging as additional concerns.」
In addition to the existing external-environment risk related to changes in the internet advertising market and user environment, the prolonged situation in Ukraine, the rapid depreciation of the yen and the resurgence of infectious diseases are cited as new concerns. - FY2022-Q3RestatedAnnual report
「During the nine-month period ended [the current third quarter], there were no newly arising business or other risks, nor any material changes to the business and other risks described in the Annual Securities Report for the prior fiscal year.」
It is stated that there has been no new occurrence or material change in the risk related to changes in the internet advertising market and user environment. - FY2022-Q2RestatedAnnual report
「During the six-month period ended [the current second quarter], there were no newly arising business or other risks, nor any material changes to the business and other risks described in the Annual Securities Report for the prior fiscal year.」
It is stated that there has been no new occurrence or material change in the risk related to changes in the internet advertising market and user environment. - FY2022-Q1RestatedAnnual report
「During the three-month period ended [the current first quarter], there were no newly arising business or other risks, nor any material changes to the business and other risks described in the Annual Securities Report for the prior fiscal year.」
It is stated that there has been no new occurrence or material change in the risk related to changes in the internet advertising market and user environment. - FY2021RestatedAnnual report
「However, if the development of the internet environment, the introduction of new regulations governing its use, technological innovation or other developments make it difficult to operate internet media, or if advertising and marketing demand declines due to sharp economic fluctuations or other factors, the Group's business and performance may be affected.」
Changes in advertising demand resulting from the internet environment, regulations, technological innovation and economic fluctuations continue to be disclosed as external-environment risks. - FY2021-Q3RestatedAnnual report
「During the nine-month period ended [the current third quarter], there were no newly arising business or other risks, nor any material changes to the business and other risks described in the Annual Securities Report for the prior fiscal year.」
It is stated that there has been no new occurrence or material change in the risk related to changes in the internet advertising market and user environment. - FY2021-Q2RestatedAnnual report
「During the six-month period ended [the current second quarter], there were no newly arising business or other risks, nor any material changes to the business and other risks described in the Annual Securities Report for the prior fiscal year.」
It is stated that there has been no new occurrence or material change in the risk related to changes in the internet advertising market and user environment. - FY2021-Q1RestatedAnnual report
「During the three-month period ended [the current first quarter], there were no newly arising business or other risks, nor any material changes to the business and other risks described in the Annual Securities Report for the prior fiscal year.」
It is stated that there has been no new occurrence or material change in the risk related to changes in the internet advertising market and user environment. - FY2020-Q2RestatedAnnual report
「During the six-month period ended [the current second quarter], there were no newly arising business or other risks, nor any material changes to the business and other risks described in the Annual Securities Report for the prior fiscal year.」
It is stated that there has been no new occurrence or material change in the risk related to changes in the internet advertising market and user environment. - FY2020-Q1RestatedAnnual report
「During the three-month period ended [the current first quarter], there were no newly arising business or other risks, nor any material changes to the business and other risks described in the Annual Securities Report for the prior fiscal year.」
The risk related to changes in the internet advertising market and user environment is collectively stated as having had no new occurrence or material change. - FY2019RestatedAnnual report
「If the development of the internet environment, the introduction of new regulations governing its use, technological innovation or other developments make it difficult to operate internet media, or if advertising and marketing demand declines due to sharp economic fluctuations or other factors, the Group's business and performance may be affected.」
Changes in advertising demand resulting from the internet environment, regulations, technological innovation and economic fluctuations continue to be disclosed as external-environment risks. - FY2019-Q3RestatedAnnual report
「During the nine-month period ended [the current third quarter], there were no newly arising business or other risks, nor any material changes to the business and other risks described in the Annual Securities Report for the prior fiscal year.」
The risk related to changes in the internet advertising market and user environment is collectively stated as having had no additional occurrence or material change. - FY2019-Q2RestatedAnnual report
「During the six-month period ended [the current second quarter], there were no newly arising business or other risks, nor any material changes to the business and other risks described in the Annual Securities Report for the prior fiscal year.」
It is stated that there has been no new occurrence or material change in the risk related to changes in the internet advertising market and user environment. - FY2019-Q1RestatedAnnual report
「During the three-month period ended [the current first quarter], there were no newly arising business or other risks, nor any material changes to the business and other risks described in the Annual Securities Report for the prior fiscal year.」
The risk related to changes in the internet advertising market and user environment is collectively stated as having had no additional occurrence or material change. - FY2018First statedAnnual report
「However, if the development of the internet environment, the introduction of new regulations governing its use, technological innovation or other developments make it difficult to operate internet media, or if advertising and marketing demand declines due to sharp economic fluctuations or other factors, the Group's business and performance may be affected.」
Changes in advertising demand resulting from the internet environment, regulations, technological innovation and economic fluctuations are identified as external-environment risks.