Leveraging a Highly Engaged User Base and Transaction Data
First written in FY2018. 20 of 21 entries say "Advanced", first in FY2019-Q3. Latest entry: FY2026.
6 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「“Mercari” had more than 24 million MAUs in Q4 of the fiscal year ending June 2026, enabling the company to collect large amounts of highly valuable data, including users’ transaction information and transaction ratings between users.」
The highly engaged user base expanded to more than 24 million MAUs, broadening the data platform used for AI, product recommendations, credit assessment and customer support. - FY2026-H1AdvancedAnnual report
「GMV increased 8.3% year on year to ¥599.4 billion, progressing strongly.」
Marketplace transaction scale increased 8.3% year on year, and the highly engaged user and transaction-data platforms continued to expand. - FY2025AdvancedAnnual report
「“Mercari” had approximately 23 million MAUs in Q4 of the fiscal year ended June 2025, enabling the company to collect large amounts of highly valuable data, including users’ transaction information and transaction ratings between users.」
The highly engaged user base reached approximately 23 million, expanding the foundation for accumulating transaction and rating data. - FY2024AdvancedAnnual report
「“Mercari” had approximately 22 million MAUs in Q4 of the fiscal year ended June 2024, enabling the company to collect large amounts of highly valuable data, including users’ transaction information and transaction ratings between users.」
The highly engaged user base expanded to approximately 22 million, expanding the foundation for using transaction and rating data for AI, product recommendations, credit assessment and support-efficiency improvements. - FY2024-Q3AdvancedAnnual report
「As a result, Marketplace GMV for the nine months ended in the third quarter was ¥802.6 billion, an increase of ¥72.7 billion year on year, while MAUs reached 22.83 million (Note 3).」
The Marketplace user base expanded to 22.83 million MAUs and transaction scale expanded to ¥802.6 billion in GMV, increasing the scale of the data and transaction platform. - FY2024-Q2AdvancedAnnual report
「As a result, Marketplace GMV for the six months ended in the second quarter was ¥527.0 billion, an increase of ¥51.7 billion year on year, while MAUs reached 23.54 million (Note 3).」
The highly engaged Marketplace user base expanded to 23.54 million MAUs, while GMV increased to ¥527.0 billion. - FY2024-Q1AdvancedAnnual report
「As a result, Marketplace GMV was ¥246.0 billion in the first quarter, up ¥25.5 billion year on year, while MAUs reached 23.00 million (Note 3).」
The highly engaged Marketplace user base expanded to 23.0 million MAUs, while GMV also increased year on year. - FY2023AdvancedAnnual report
「“Mercari” had 22.6 million MAUs in Q4 of the fiscal year ended June 2023. According to a survey conducted by the company in 2023, among four flea-market apps and auction sites, the company’s service had the highest user satisfaction in terms of ease of selling and ease of use.」
The highly engaged user base expanded to 22.6 million MAUs, further expanding the foundation for transaction and rating data and the use of AI and technology. - FY2023-Q3AdvancedAnnual report
「In the third quarter, as a result of focusing on acquiring new users and measures to encourage listings after acquisition, MAUs increased by 730,000 from the second quarter to 22.26 million, while GMV growth was 8% year on year.」
The highly engaged Marketplace user base expanded to 22.26 million MAUs, while GMV grew 8% year on year. - FY2023-Q2AdvancedAnnual report
「As a result, Marketplace GMV growth was broadly on track at 10% year on year (Note 2), reaching ¥475.2 billion for the six months ended in the second quarter, up ¥39.3 billion year on year, while MAUs reached 21.53 million (Note 3).」
Marketplace MAUs reached 21.53 million, while GMV increased to ¥475.2 billion. The figures indicated growth in the highly engaged user base and transaction scale. - FY2023-Q1AdvancedAnnual report
「As a result, Marketplace GMV was ¥220.4 billion in the first quarter, up ¥16.2 billion year on year, while MAUs reached 20.75 million (Note 2).」
Marketplace MAUs reached 20.75 million, further expanding from the domestic user base at the end of the previous fiscal year. - FY2022AdvancedAnnual report
「“Mercari” had 20.4 million MAUs in Q4 of the fiscal year ended June 2022. According to a survey conducted by the company in 2020, among four flea-market apps and auction sites, the company’s service had the highest user satisfaction in terms of ease of selling and ease of use.」
The highly engaged user base expanded to 20.4 million MAUs, expanding the foundation for using transaction and rating data for AI, product recommendations, listing-price recommendations and customer-support efficiency. - FY2022-Q3AdvancedAnnual report
「As a result, Mercari JP GMV was ¥662.9 billion for the nine months ended in the third quarter, up ¥86.6 billion year on year, while MAUs reached 20.69 million (Note 1).」
MAUs, an indicator of the domestic user base, reached 20.69 million, while GMV increased by ¥86.6 billion year on year. - FY2022-Q2AdvancedAnnual report
「As a result, Mercari JP GMV was ¥430.2 billion for the six months ended in the second quarter, up ¥62.6 billion year on year, while MAUs reached 20.45 million (Note 1).」
MAUs, an indicator of the scale of the domestic user base, reached 20.45 million, while GMV also increased year on year. - FY2021AdvancedAnnual report
「“Mercari” had 19.5 million MAUs in Q4 of the fiscal year ended June 2021. According to a survey conducted by the company in 2020, among four flea-market apps and auction sites, the company’s service had the highest user satisfaction in terms of ease of selling and ease of use. Through this highly engaged user base, the company can collect large amounts of highly valuable data, including users’ transaction information and transaction ratings between users.」
The user base reached 19.5 million MAUs and showed high user satisfaction, while the company continued to explain how transaction and rating data are used for AI, product recommendations, listing-price recommendations and support-efficiency improvements. - FY2020AdvancedAnnual report
「Registered MAU for Mercari was 17.4 million in the fourth quarter of the fiscal year ended June 2020. According to a company survey conducted in 2019, Mercari had the highest user satisfaction among four flea-market apps and auction sites in terms of ease of selling and ease of use.」
The disclosure showed registered MAU of 17.4 million and high user satisfaction, and explained the policy of using transaction and rating data with AI technology to improve purchase conversion, listing conversion and customer-support efficiency. - FY2019AdvancedAnnual report
「Registered MAU for Mercari was 13.5 million in the fourth quarter of the fiscal year ended June 2019. According to a survey conducted by Nielsen Digital Co., Ltd. in January 2018, Mercari had the highest user satisfaction among four flea-market apps and auction sites in terms of ease of selling and ease of use, based on the survey conducted that month.」
The disclosure showed the scale and engagement of the user base through registered MAU of 13.5 million and average monthly usage time of 5.3 hours, and added an explanation of linking transaction and rating data to the use of AI. - FY2019-Q3AdvancedAnnual report
「To support the continued growth of the C2C marketplace Mercari, the Group implemented marketing initiatives centered on TV commercials and online advertising, as well as CRM initiatives (Note 1) and category-strengthening initiatives, resulting in steady increases in MAU (Note 2) and average purchase value.」
MAU and average purchase value reportedly increased steadily, indicating continued expansion of the user base and transaction scale. No specific MAU figure was provided. - FY2018First statedAnnual report
「Registered MAU for Mercari was approximately 11.0 million in the fourth quarter of the fiscal year ended June 2018. According to a Nielsen survey conducted in January 2018, average monthly usage time per monthly unique user of Mercari was 5.3 hours that month.」
User scale and time spent are presented as the foundation for high engagement and the accumulation of transaction data.