Optimizing the Balance Between Listings and Purchases
First written in FY2020-Q2. 12 of 14 entries say "Advanced", first in FY2020. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026AdvancedAnnual report
「During the consolidated fiscal year, the company established a foundation for balanced growth in the number of customers, average transaction value and frequency through the enhancement of its core experience」
The Company explains that strengthening the core experience, including the balance between listings and purchases, established a foundation for balanced growth in the number of customers, average transaction value and usage frequency. - FY2025AdvancedAnnual report
「Marketplace full-year GMV was ¥1,120.9 billion, up 4% year on year. The adjusted core operating margin remained highly profitable at 38%, including investment in Mercari Hallo.」
As listings and purchases were stimulated and new areas expanded, GMV increased 4% year on year and the adjusted core operating margin was 38%. - FY2024AdvancedAnnual report
「In Marketplace, the Company pursued a focus on top-line growth while continuing disciplined investment as its business policy for the current period. Growth in priority areas such as cross-border transactions and B2C, together with the loyalty program, contributed to top-line growth.」
The growth initiative centered on balancing listings and purchases was translated into top-line growth through cross-border transactions, B2C and the loyalty program. - FY2023AdvancedAnnual report
「In Marketplace, the Company pursued an increase in listings through stronger C2C and B2C integration as its business policy for the period.」
The growth initiative centered on balancing listings and purchases was translated into a policy of increasing listings through C2C and B2C integration, resulting in full-year GMV of ¥984.6 billion. - FY2023-Q3AdvancedAnnual report
「In Marketplace, the Company pursued an increase in listings through stronger C2C and B2C integration as its business policy for the period. In the third quarter, efforts focused on acquiring new users and encouraging listings after acquisition. As a result, MAU increased by 730,000 from the second quarter to 22.26 million, while GMV growth was 8% year on year.」
With an increase in listings through C2C and B2C integration as its policy, the Company acquired new users and encouraged listings, resulting in MAU of 22.26 million and GMV growth of 8% year on year. - FY2023-Q2AdvancedAnnual report
「In Marketplace, the Company pursued an increase in listings through stronger C2C and B2C integration as its business policy for the period. In the second quarter, it focused on acquiring new users through offline initiatives such as invitation campaigns and Mercari classes, while advancing proof-of-concept initiatives for medium- to long-term growth. As a result, Marketplace GMV growth was broadly in line with expectations at 10% year on year, reaching ¥475.2 billion for the six months ended the second quarter, an increase of ¥39.3 billion year on year, and MAU reached 21.53 million.」
C2C and B2C integration, invitation campaigns, Mercari classes and PoC initiatives resulted in Marketplace GMV growth of 10% year on year to ¥475.2 billion, with MAU reaching 21.53 million. - FY2022AdvancedAnnual report
「In Mercari JP, the Group's core business, efforts to acquire new users, strengthen listings and improve retention resulted in MAU of 20.4 million. However, short-term GMV growth slowed as time spent at home declined, fraudulent activity increased at the Company from the end of the previous year, and the Company prioritized investments expected to build results steadily toward medium- to long-term growth.」
New-user acquisition, stronger listings and retention efforts expanded MAU to 20.4 million and GMV to ¥881.6 billion, while short-term GMV growth slowed. - FY2022-Q1AdvancedAnnual report
「In Mercari JP, the Group's core business, in addition to expanding new-user acquisition through invitation campaigns and other initiatives, it introduced cross-use initiatives for new users from the first quarter to improve retention. These initiatives encouraged listings, purchases and Merpay payments. As a result, Mercari's GMV reached ¥203.4 billion for the three months ended the first quarter, an increase of ¥32.8 billion year on year, and MAU reached 19.84 million.」
Invitation campaigns and cross-use initiatives supported new-user acquisition and retention, resulting in GMV of ¥203.4 billion and MAU of 19.84 million. - FY2021AdvancedAnnual report
「Mercari JP continued to strengthen listings to achieve medium- to long-term growth and worked to increase MAU through product improvements, greater convenience in areas such as packaging and shipping, and marketing initiatives. As a result, Mercari's GMV reached ¥784.5 billion for the fiscal year, an increase of ¥158.6 billion year on year, and MAU reached 19.54 million.」
Strengthening the seller side, simplifying packaging and shipping, improving the product and conducting marketing increased GMV and MAU. - FY2021-Q3AdvancedAnnual report
「Mercari JP continued to strengthen listings to achieve medium- to long-term growth and successfully acquired new users by actively implementing promotional initiatives, including invitation campaigns, during the quarter. It also pursued growth initiatives aimed at the period after the end of COVID-19 by advancing collaboration with other companies. As a result, Mercari's GMV reached ¥576.2 billion for the nine months ended the third quarter, an increase of ¥130.8 billion year on year.」
In the domestic business, listings were strengthened, invitation campaigns were conducted, new users were acquired and collaboration with other companies was advanced, resulting in GMV of ¥576.2 billion, up ¥130.8 billion year on year. - FY2021-Q2AdvancedAnnual report
「Mercari JP continued to strengthen listings in order to achieve medium- to long-term growth. During the quarter, it focused particularly on improving the user experience by simplifying packaging and shipping. As a result, Mercari's GMV reached ¥367.6 billion for the six months ended the second quarter, an increase of ¥86.2 billion year on year.」
As listings were strengthened and packaging and shipping were simplified, Mercari's domestic GMV reached ¥367.6 billion, an increase of ¥86.2 billion year on year. - FY2020AdvancedAnnual report
「In addition to focusing particularly on optimizing the balance between listings and purchases to achieve sustained medium- to long-term growth in Mercari's Japan business, the Group benefited from the impact of the spread of COVID-19, with increases in the number of users and average spending per user. As a result, growth in Mercari's domestic GMV reaccelerated from the second half, reaching ¥625.9 billion for the fiscal year, an increase of ¥135.6 billion year on year.」
While continuing to optimize the balance between listings and purchases, the number of users and average spending per user increased, and domestic GMV growth reaccelerated from the second half. - FY2020-Q3RestatedAnnual report
「In this business environment, Mercari's Japan business is focusing particularly on optimizing the balance between listings and purchases in order to achieve sustained growth over the medium to long term.」
For Mercari's medium- to long-term growth in Japan, the Company reaffirmed its policy of making optimization of the balance between sellers and buyers a priority initiative. - FY2020-Q2First statedAnnual report
「In this business environment, Mercari's Japan business is focusing particularly on optimizing the balance between listings and purchases in order to achieve sustained growth over the medium to long term.」
For Mercari's medium- to long-term growth in Japan, the Company identified optimizing the balance between sellers and buyers as a new priority initiative.