Mercari (4385) · InitiativeAdvanced
Making Kashima Antlers a Subsidiary: Connections with the Brand, Customer Base and Local Community
First written in FY2019. 2 of 3 entries say "Advanced", first in FY2020-Q3. Latest entry: FY2026.
3entries
8years
0from disclosures
How it moved
Same theme, other companies
Strengthening the brand and local-community connection through the acquisition of Kashima Antlers F.C.A theme 1 companies write about · 0 as a headwind · 1 as a tailwind
No other company in this theme has enough history to compare yet.
Full recordFilings, disclosures and news, newest first
- FY2026AdvancedAnnual report
「Group company “Kashima Antlers” wins the 2025 Meiji Yasuda J1 League」
The 2025 J1 League championship demonstrated the brand and regional connectivity of Kashima Antlers following its conversion into a subsidiary. - FY2020-Q3AdvancedAnnual report
「Following the business combination date, additional shares were acquired, bringing the voting rights ratio to 71.1% as of the end of the third quarter of the current consolidated fiscal period.」
Regarding Kashima Antlers F.C., additional acquisitions were made from the 61.6% acquired on the business combination date, bringing the voting rights ratio to 71.1% at the end of the third quarter. - FY2019First statedAnnual report
「We identified with Kashima Antlers' ambition to compete for the top position in the world from Japan and had supported the club as a sponsor since 2017. To further strengthen the relationship between our company and Kashima Antlers, we reached an agreement for Kashima Antlers to join the Mercari Group.」
On 30 August 2019, the acquisition of 61.6% of Kashima Antlers F.C. shares was completed, and the company outlined a policy of leveraging the club to enhance brand value, expand its customer base, and promote local communities and the sports business.