Investment to Raise Awareness of “God’s Hand” and Risk of Intensifying Competition
First written in FY2016. 3 of 9 entries say "Worsened", first in FY2017-Q1. Latest entry: FY2019.
NEXYZ.Group moved to the "Worse" side of this theme in 2017.
0 other companies' latest entry also says "Mitigated".
- FY2019MitigatedAnnual report
「The main factors were a decrease in advertising and publicity expenses following the large-scale promotion of "Kami no Te" in the previous consolidated fiscal year, while personnel expenses, travel expenses and other costs increased due to higher staffing for user acquisition activities and other work related to "Nexyz.Zero."」
Advertising and publicity expenses associated with the large-scale promotion of "Kami no Te" carried out in the previous year decreased, reducing the upfront investment burden for that business. - FY2018MaterialisedAnnual report
「Meanwhile, as planned, expenses were incurred for nationwide television commercial broadcasts as a major promotion for the 3D smartphone crane game "Kami no Te."」
The cost of nationwide television commercial broadcasts to increase the user base of "Kami no Te" is being incurred and is identified as a factor reducing full-year profit. - FY2018-Q3MaterialisedAnnual report
「As planned, expenses were incurred for nationwide television commercial broadcasts as a major promotion for the 3D crane game "Kami no Te."」
Major promotional expenses to acquire users are being incurred through the nationwide broadcast of television commercials. - FY2018-Q1MaterialisedAnnual report
「As planned, the Company began nationwide television commercial broadcasts as a major promotion for the 3D crane game "Kami no Te," resulting in upfront investment.」
Advertising and upfront investment to acquire users, previously disclosed as a risk, are being incurred through the nationwide broadcast of television commercials. - FY2017RestatedAnnual report
「If the Group needs to incur substantial advertising and publicity expenses to acquire users, this could affect the Group's operating results and financial position.」
The risk of substantial advertising and publicity expenses associated with user acquisition for "Kami no Te" continues to be disclosed. - FY2017-Q3WorsenedAnnual report
「The Company strengthened upfront investment in promotional activities to expand the user base of the 3D crane game "Kami no Te" and is pursuing further growth.」
Upfront investment to expand the user base has been strengthened, and the investment burden, including advertising and publicity expenses, continues. - FY2017-Q2WorsenedAnnual report
「The Company also made upfront investments in promotional activities for the 3D crane game "Kami no Te" and carried out its first full renewal since the game's release.」
The previously anticipated upfront investment to raise awareness and acquire users has continued, and the first full renewal has also been carried out. - FY2017-Q1WorsenedAnnual report
「Meanwhile, we are making upfront promotional investments to increase the number of users of 神の手 (Kami no Te, a “divine experience” smartphone crane game).」
Upfront investment to raise awareness and acquire users, previously disclosed as a risk, is being made through actual promotional activities. - FY2016First statedAnnual report
「To expand the business going forward, it is essential to raise awareness of the game and strengthen user acquisition. In the online game market, intensified competition with other companies has led to an increase in cases requiring substantial investment in advertising and publicity. The Company also plans to make upfront investments in "Kami no Te" as necessary, which could affect the Group's operating results and financial position.」
The disclosure identifies the need to raise awareness and acquire users to expand the game business, as well as advertising, publicity and upfront investment resulting from competition, as risks.