Strategic Strengthening of the Medal Business and Introduction of the Kids Medal Program

「In the high-gross-margin medal and experiential divisions, membership and sales expanded steadily through active investment in machines and targeted promotional activities.」

「The medal segment, which has the second-largest sales mix and the highest gross margin, remained firm at 101.9%.」

「In the medal business, continued investment and promotional activities led to steady growth in sales and membership, with same-store sales reaching 103.4% of the previous period’s level, contributing to an improvement in gross margin.」

「The medal business, which has the highest gross margin, continued to strengthen promotional activities, and following large-scale investment from June, sales continued to expand steadily, reaching 105.2% of the year-earlier level.」

「In the medal business, which has a high gross margin, the company resumed and strengthened promotional activities in preparation for large-scale investment from June, and same-store sales reached 104.2% of the year-earlier level, with the recovery continuing steadily.」

「In the steadily recovering medal segment, new machine investment was resumed for the first time in 3 years, and the popular Momotaro Dentetsu and Horiateru machines were introduced. At the same time, sales promotions such as the "10,000 medals for ¥10,000" event led to a significant increase in medal members, and sales rose to 117.2% of the previous period.」

「At existing stores, the medal segment's recovery was becoming increasingly clear. The popular Momotaro Dentetsu machine was added from November, and medal promotions were conducted during the BLACK FRIDAY campaign period. As a result, segment sales during the cumulative third-quarter consolidated period reached 120.5% of the prior-year period.」

「In the domestic business, the medal segment, which resumed new machine investment for the first time in 3 years during the current period, added the popular Horiateru machine in July and ran a medal bonus campaign. As a result, recovery became clear, with segment sales during the cumulative second-quarter consolidated period at 126.6% of the prior-year period.」

「In the medal segment, whose recovery had been delayed by the COVID-19 pandemic, new machine investment was made for the first time in 3 years. The machines Momotaro Dentetsu and Horiateru were installed at more than 100 stores, making the recovery clear, with same-store sales in the medal segment during the cumulative first-quarter consolidated period at 123.5% of the prior-year period.」

「In the medal business, where sales had declined due to the impact of the COVID-19 pandemic, the company worked to secure sales by holding an event offering 10,000 medals for ¥10,000 from mid-February, following the recovery in the second half of the year.」

「The main factors were the active introduction of popular game machines as a strengthening measure in the medal segment designated as a strategically strengthened segment for the current period, and the effect of reviewing store-by-store pricing structures. Same-store sales growth in the segment during the cumulative third-quarter consolidated period rose significantly by 9.5%.」

「The main factors were the active introduction of popular medal game machines, including the company's original Kids Mass Medal, in the medal segment designated as a strategically strengthened segment for the current period, and the effect of the review of store-by-store pricing structures implemented in April. Same-store sales growth in the segment during the cumulative second-quarter consolidated period rose significantly by 9.0%.」

「In the domestic business, we designated the medal segment as a strategically strengthened segment for the current fiscal year and made focused investments. Strong performance centered on newly introduced kids' medal games, together with the successful review of store-specific pricing structures, drove first-quarter same-store sales growth of 9.3%.」