Sales for this month
July 2026Fiscal year ending February 2027Total sales in Japan were 120.2% of the prior-year period, while same-store sales were 110.7%. New machines, movie-related prizes, medal events and store openings contributed to domestic sales. Overseas same-store sales were 91.0% of the prior-year period.
Large-scale rollout of the new Demon Slayer: Hinokami Battle Slash machine across multiple stores, Strong sales of movie-related prizes, including Company-exclusive prizes for Toy Story 5, Medal discount events, Increased use of indoor playgrounds during the summer vacation period, Store openings in Japan, mainly in new formats, New stores in Vietnam exceeding plan
Continue offering popular movie-related merchandise during the summer vacation period, Promote business expansion in Japan while selectively evaluating properties, Expand overseas operations while selectively evaluating regions and properties
Japan same-store sales year on year (weekday-adjusted) Month March 2025 / Value 102.3, Month April 2025 / Value 107.3, Month May 2025 / Value 111.2, Month June 2025 / Value 107.1, Month July 2025 / Value 106.8, Month August 2025 / Value 106.7, Month September 2025 / Value 103, Month October 2025 / Value 106, Month November 2025 / Value 102.1, Month December 2025 / Value 108.3, Month January 2026 / Value 107.7, Month February 2026 / Value 97.8 / Overseas total same-store sales ratio Month March 2025 / Value 83.7, Month April 2025 / Value 99.6, Month May 2025 / Value 95.2, Month June 2025 / Value 89.8, Month July 2025 / Value 93.8, Month August 2025 / Value 99.2, Month September 2025 / Value 95.9, Month October 2025 / Value 95.3, Month November 2025 / Value 94.4, Month December 2025 / Value 95.6, Month January 2026 / Value 94.8, Month February 2026 / Value 93
Scope of aggregation: Japan and overseas (total for Japan and total overseas)
| Item | Details |
|---|---|
| Month Covered | July 2026 |
| Fiscal Year Covered | Fiscal year ending February 2027 |
| Scope of aggregation | Japan and overseas (total for Japan and total overseas) |
| Net sales for the month | ¥75.18 100 million |
| Year-on-year change in monthly net sales | 120.2 |
| Total-store sales, year on year | 120.2 |
| Same-Store Sales, Year on Year | Ratio (%) 110.7 / Definition Not disclosed |
| Cumulative Year-on-Year Change from Start of Period | 112.5 |
| Year-on-year change by category | Name Amusement business total / Month-on-month year-on-year 118.9 / Cumulative year on year 110.9, Name General-format stores / Month-on-month year-on-year 109.4 / Cumulative year on year 103.5, Name Specialty stores / Month-on-month year-on-year 182.8 / Cumulative year on year 158.6, Name Playground business total / Month-on-month year-on-year 156.3 / Cumulative year on year 172.3, Name Bathing facilities business total / Month-on-month year-on-year 169.2 / Cumulative year on year 142.9, Name Other businesses total / Month-on-month year-on-year 97.9 / Cumulative year on year 85.6, Name Japan total / Month-on-month year-on-year 120.2 / Cumulative year on year 112.5, Name China / Same-store sales for the month year on year 72.5, Name Malaysia / Same-store sales for the month year on year 96.1, Name Thailand / Same-store sales for the month year on year 99.6, Name Philippines / Same-store sales for the month year on year 89.5, Name Indonesia / Same-store sales for the month year on year 99.1, Name Vietnam / Same-store sales for the month year on year 103.1, Name Overseas total / Same-store sales for the month year on year 91 |
| Number of Stores at Period-End | Japan total 812 / Breakdown Total amusement business 755, total playground business 45, total hot spring business 3, other businesses 9 |
| Number of stores opened during the month | Number of Cases 40 / Store name and location In Japan, the breakdown was 4 general-format stores, 26 specialty stores, 9 playgrounds and 1 hot spring facility. The Topics section lists the names of 8 new stores in Japan. Overseas, the first KID’S BOX JUMBO store in Vietnam, the Danang Thanh Khe store, opened. |
| Number of stores closed during the month | Number of Cases 16 |
| Monthly Commentary | Total sales in Japan were 120.2% of the prior-year period, while same-store sales were 110.7%. New machines, movie-related prizes, medal events and store openings contributed to domestic sales. Overseas same-store sales were 91.0% of the prior-year period. |
| Factors Affecting the Change | Large-scale rollout of the new Demon Slayer: Hinokami Battle Slash machine across multiple stores, Strong sales of movie-related prizes, including Company-exclusive prizes for Toy Story 5, Medal discount events, Increased use of indoor playgrounds during the summer vacation period, Store openings in Japan, mainly in new formats, New stores in Vietnam exceeding plan |
| Measures from the following month onward | Continue offering popular movie-related merchandise during the summer vacation period, Promote business expansion in Japan while selectively evaluating properties, Expand overseas operations while selectively evaluating regions and properties |
| Monthly trend for the same period last year | Japan same-store sales year on year (weekday-adjusted) Month March 2025 / Value 102.3, Month April 2025 / Value 107.3, Month May 2025 / Value 111.2, Month June 2025 / Value 107.1, Month July 2025 / Value 106.8, Month August 2025 / Value 106.7, Month September 2025 / Value 103, Month October 2025 / Value 106, Month November 2025 / Value 102.1, Month December 2025 / Value 108.3, Month January 2026 / Value 107.7, Month February 2026 / Value 97.8 / Overseas total same-store sales ratio Month March 2025 / Value 83.7, Month April 2025 / Value 99.6, Month May 2025 / Value 95.2, Month June 2025 / Value 89.8, Month July 2025 / Value 93.8, Month August 2025 / Value 99.2, Month September 2025 / Value 95.9, Month October 2025 / Value 95.3, Month November 2025 / Value 94.4, Month December 2025 / Value 95.6, Month January 2026 / Value 94.8, Month February 2026 / Value 93 |
Items this document does not state (6)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.In Japan, sales were supported by the launch of the new Demon Slayer: Hinokami Battle Slash machine, movie-related prizes, Company-exclusive prizes for Toy Story 5, and medal discount events. Use of indoor facilities, which are unaffected by weather and temperature, increased during the summer vacation period, while store openings, mainly in new formats, also supported sales. Overseas, the Company explained that its new stores in Vietnam were performing well above plan.