Customer Acquisition Through Parades and Public Plaza Events
First written in FY2022-Q1. 2 of 3 entries say "Advanced", first in FY2022-Q2. Latest entry: FY2022-Q3.
25 other companies' latest entry also says "Advanced".
- FY2022-Q3AdvancedAnnual report
「In addition to promotional events themed around “New Semester, Grand Sports Day,” “Mid-Autumn Festival,” and “Halloween,” customer acquisition through parades and paid events in shopping centers contributed to higher customer numbers. During the National Day holiday, from 1 October to 7 October, same-store sales also remained strong at 106.6% of the level two years earlier.」
In China, the Company expanded seasonal promotional campaigns, parades, and paid events, bringing same-store sales during the National Day holiday to 106.6% of the level two years earlier. - FY2022-Q2AdvancedAnnual report
「The Company actively held parades in shopping centers and paid events using center courts and other facilities to increase customer numbers and expand revenue.」
In addition to the existing parades and public-square events, the Company actively held paid events using center courts and other facilities. - FY2022-Q1First statedAnnual report
「The Company also focused on attracting customers through parades in shopping centers and events in public squares.」
In the China business, the Company held parades in shopping centers and events in public squares to attract store visitors.