Increasing Average Customer Spend in China through Token Bundles and Fortune Cards
First written in FY2021-Q2. 4 of 7 entries say "Advanced", first in FY2022-Q1. Latest entry: FY2025-H1.
1 other company's latest entry also says "Restated".
- FY2025-H1RestatedAnnual report
「The Company opened 18 strategic small-format stores with high ROI, while continuing to introduce new machines and play equipment and reduce expenses. As of the end of August 2024, the total number of stores was 175, including 6 franchised stores.」
In the China business, the Company continues to reduce expenses alongside existing strategic small-format store openings and the introduction of new machines and play equipment. - FY2024RestatedAnnual report
「As a result of campaigns offering favourable terms for token purchases, online toy sales and the opening of strategically located small stores with high ROI, same-store sales for the cumulative first quarter of the current consolidated fiscal year reached 176.8% of the year-earlier level.」
The Company continues sales initiatives in China combining token sales, online toy sales, and strategic small-format stores. - FY2024-Q1AdvancedAnnual report
「As a result of campaigns offering favourable terms for token purchases, online toy sales and the opening of strategically located small stores with high ROI, same-store sales for the cumulative first quarter of the current consolidated fiscal year reached 176.8% of the year-earlier level.」
In China, the Company continued and expanded token sales campaigns and combined them with online toy sales and the opening of small-format stores, resulting in same-store sales of 176.8% of the year-earlier level. - FY2022-Q3AdvancedAnnual report
「Transaction value for tokens and other products during “Double 11,” the largest e-commerce shopping season of the second half, reached ¥180 million, setting a new record.」
For sales initiatives in China, including token bundle sales, transaction value during Double 11 reached ¥180 million, setting a new record. - FY2022-Q2AdvancedAnnual report
「In the China business, following the decline in COVID-19 cases, the Company actively held parades in shopping centers and paid events using center courts and other facilities to increase customer numbers and expand revenue, in addition to increasing average spending per customer through token bundle sales, a successful initiative from the previous fiscal year. The Company also strengthened sales of tokens and other products through major e-commerce sites. As a result, revenue recovery continued during the second-quarter consolidated accounting period.」
In China, the Company continued token bundle sales and added paid events and stronger sales through major e-commerce sites. Revenue recovery progressed during the second-quarter accounting period. - FY2022-Q1AdvancedAnnual report
「In the China business, the number of store visitors recovered as COVID-19 cases declined, and first-quarter same-store sales rose substantially to 114.3% of the level two years earlier. In addition to increasing average spending per customer through token bundle sales, an initiative begun in the previous fiscal year, the Company focused on attracting customers through stronger sales on major e-commerce sites, parades in shopping centers, and events in public squares.」
In China, the Company continued token bundle sales launched in the previous fiscal year and added sales through major e-commerce sites and event-based customer acquisition, bringing same-store sales to 114.3% of the level two years earlier. - FY2021-Q2First statedAnnual report
「Sales of token bundles and Fuku Cards offering benefits at indoor playgrounds performed well as the Company sought to increase average spending per customer. As a result, same-store sales in the second-quarter consolidated accounting period were 74.8% of the level a year earlier, an increase of 51.9 percentage points from the first-quarter consolidated accounting period.」
In the China business, the Company sold token bundles and Fuku Cards to increase average spending per customer, and same-store sales in the second-quarter accounting period recovered to 74.8% of the year-earlier level.