Gradual Reopening of Closed Stores and Sales Recovery
First written in FY2021-Q1. 7 of 13 entries say "Advanced", first in FY2021-Q2. Latest entry: FY2026.
The whole theme swung hardest in 2025: 2 of 11 companies on the "Worse" side.
0 other companies' latest entry also says "Other".
- FY2026Revenue declined, but the operating loss narrowed.Annual report
「During the period, 7 stores were converted from amusement facilities to playgrounds, and 55 company-operated stores under the 莫莉活力空間 format, which require no investment burden, were opened, comprising 26 conversions from モーリーファンタジー and 29 new stores. Including 51 unprofitable large and standard-format stores that were closed, a total of 88 stores were closed after adding 37 莫莉活力空間 stores.」
In China, 62 stores were opened and 88 were closed, resulting in a 41.0% decline in revenue due to store consolidation. However, the operating loss narrowed from ¥3,052 million to ¥1,368 million. - FY2026-H1Revenue declined, but the operating loss narrowed.Annual report
「During the interim consolidated accounting period, 38 new stores were opened, mainly under 莫莉活力空間 (Molly Vitality Space), a format with low store-opening risk. Meanwhile, 42 stores, mainly under the large and standard-format モーリーファンタジー, and 19 small-format 莫莉活力空間 stores were closed, for a total of 61 closures. As of the end of August 2025, the total number of stores was 120, including 6 franchised stores.」
Revenue from the China business fell 40.5% year on year due to the closure of unprofitable stores and other factors, while the operating loss narrowed from ¥1,222 million to ¥653 million. Recovery progressed at the profit level, but the decline in revenue associated with store closures continues. - FY2025-H1WorsenedAnnual report
「For the six months ended the second quarter, the China business reported revenue of ¥2,865 million, down 24.8% year on year, and an operating loss of ¥1,222 million, compared with an operating loss of ¥583 million in the same period of the previous year. Economic uncertainty continued, delaying the recovery in revenue.」
In the China business, economic uncertainty continued and the recovery in revenue was delayed. Revenue fell 24.8% year on year, while the operating loss widened to ¥1,222 million. - FY2025-Q1AdvancedAnnual report
「The company assumed that sluggish economic activity in China would continue during the fiscal year and planned a gradual, quarterly recovery. Same-store sales for the three months ended the first quarter were 79.2% of the year-earlier level, exceeding the plan of 66.0%. Recovery efforts included closing unprofitable stores in excess of the plan, revitalizing 2 playground stores, opening 10 strategically located small-format stores with high ROI, introducing new machines and play equipment, and continuing cost reductions.」
Same-store sales in the China business were 79.2% of the year-earlier level, exceeding the plan of 66.0%. Under the gradual recovery plan, the company proceeded with closing unprofitable stores, revitalizing 2 stores and opening 10 strategically located small-format stores, among other measures. - FY2024-Q1AdvancedAnnual report
「In the China business, customer numbers recovered significantly as economic activity resumed. Promotions offering favorable terms on token sales, online toy sales and the opening of strategically located small-format stores with high ROI resulted in first-quarter same-store sales of 176.8% of the year-earlier level.」
In China, customer numbers recovered as economic activity resumed, and same-store sales reached 176.8% of the year-earlier level through sales promotions, online sales and the opening of strategically located small-format stores. - FY2023AdvancedAnnual report
「In the China business, the zero-COVID policy was lifted on 6 December and all stores resumed operations from 11 December, but revenue remained sluggish immediately after reopening because infections spread rapidly.」
In China, the company reached the milestone of reopening all stores, but revenue remained sluggish immediately after reopening. - FY2023-Q3WorsenedAnnual report
「In the China business, the number of closed stores increased and customer numbers declined significantly from September onward as lockdown restrictions and strict movement controls under the zero-COVID policy continued. Same-store sales for the three months ended the third quarter were 47.7% of the level in the same period of 2019, indicating extremely challenging conditions.」
In China, where recovery had been progressing after operations resumed, the number of closed stores increased from September onward, and same-store sales fell to 47.7% of the level in the same period of 2019. - FY2023-Q2AdvancedAnnual report
「Operating income for the second quarter was ¥352 million, marking the third consecutive quarter of operating profitability since the fourth quarter of the previous fiscal year. Cumulative operating income for the second quarter also reached a record high.」
In the ASEAN business, recovery progressed after operations resumed, resulting in operating profits for 3 consecutive quarters and record-high profit for the cumulative period. - FY2022-Q3AdvancedAnnual report
「In the ASEAN business, which was significantly affected by store closures, all subsidiaries resumed store operations in November.」
In ASEAN, 86 stores in Malaysia, 24 in Indonesia, 11 in Vietnam, 29 in the Philippines and 11 in Thailand were operating as of the end of November, and all subsidiaries had resumed operations. - FY2022-Q2RestatedAnnual report
「Cluster infections of COVID-19 spread across the country in August, temporarily reducing revenue because of temporary closures mandated by government regulations, but stores progressively reopened in the latter half of August and revenue began to recover again.」
In China, stores progressively reopened from the latter half of August after the temporary closures, and revenue began to recover again. - FY2022-Q1AdvancedAnnual report
「In China, customer numbers recovered as COVID-19 infections declined, and first-quarter same-store sales reached 114.3% of the level two years earlier, a substantial increase. In Indonesia, government restrictions were eased, and 21 of 29 stores were operating, supporting a recovery in revenue.」
In China, same-store sales recovered to 114.3% of the level two years earlier, while in Indonesia recovery progressed after reopening, with 21 of 29 stores operating. - FY2021-Q2AdvancedAnnual report
「In Japan, stores progressively resumed operations from 16 May following the lifting of the state of emergency in May, and all stores nationwide resumed operations in June when stores in Tokyo reopened. In China, 204 of 207 stores were operating as of the end of August. In ASEAN, operations also resumed progressively from June in 4 countries excluding the Philippines.」
All stores nationwide resumed operations in Japan, while 204 of 207 stores resumed operations in China and operations resumed progressively in 4 ASEAN countries excluding the Philippines. The resumption of operations made concrete progress from the first quarter. - FY2021-Q1First statedAnnual report
「In China, stores progressively resumed operations from late March, and 193 stores, or 91% of the total, had resumed operations as of the end of May. Revenue was also recovering gradually.」
In Japan, stores progressively resumed operations from 16 May, with the resumption of operations at all stores nationwide, including Tokyo, planned for and achieved in June. In China, 193 stores, or 91% of the total, had resumed operations by the end of May.