Localization of Playground Formats in ASEAN and Standardized Store-Opening Formats
First written in FY2023. 18 of 19 entries say "Advanced", first in FY2024. Latest entry: FY2027-H1.
22 other companies' latest entry also says "Advanced".
- FY2027-H1AdvancedAnnual report
「The overseas business has shifted from its previous “growth-focused” policy to a “margin-focused” policy, emphasizing improved profitability at existing stores through flexible pricing tailored to customer needs and investment efficiency. Across ASEAN, revenue and profit increased, supported by store openings in regional areas centered on low-end models and solid performance at stores revitalized in the current and previous fiscal years.」
In ASEAN, the Company expanded into regional areas, focusing on low-end models, and achieved higher revenue and profit in combination with existing-store revitalization. The shift from uniform scale expansion toward format development and profitability tailored to regional and customer needs is taking concrete shape. - FY2026AdvancedAnnual report
「In the core playground business, the Company developed formats suited to various trade areas, including “Kidzooona Safari” and “KID’S BOX JUMBO” in addition to its main “kidzooona” format, and expanded into new areas in each country.」
In ASEAN, the Company rolled out Kidzooona Safari, KID’S BOX and KID’S BOX JUMBO, in addition to its standard format, by trade area and continued expanding into new regions. - FY2026-H1AdvancedAnnual report
「Since the previous fiscal year, the Company has promoted format and area development, developing new formats suited to new trade areas and commercial facilities, including “Kidzooona Safari,” “KID’S BOX” and “KID’S BOX JUMBO,” in addition to its existing core standard format, “kidzooona,” and expanding store openings into areas where it was entering for the first time in each country.」
The Company continues to develop formats and areas in ASEAN, rolling out Kidzooona Safari, KID’S BOX and KID’S BOX JUMBO, in addition to its standard format, in new areas of each country. - FY2025AdvancedAnnual report
「In the core playground business, the Company developed formats suited to various trade areas, including “Kidzooona Safari” and “KID’S BOX JUMBO” in addition to its main “kidzooona” format, and expanded into new areas in each country.」
In ASEAN, the Company developed formats for different trade areas and opened 16 stores in Indonesia, 10 in Vietnam, 24 in Malaysia, 11 in the Philippines and 11 in Thailand. - FY2025-H1AdvancedAnnual report
「By country, we continued expanding openings in Indonesia and Vietnam, where we are prioritizing growth. In Indonesia, we opened the large-format new-concept playground Kidzooona Safari and reopened the amusement format Molly Fantasy, while in Vietnam we advanced openings of the standard playground format Kidzooona and a new small-format concept.」
In Indonesia and Vietnam, where ASEAN growth is a priority, the Company advanced a store-opening format combining large-format new concepts, standard stores and small-format new concepts. - FY2025-Q1AdvancedAnnual report
「In the expanding playground business, we opened the first Kidzooona Safari, a large-format new concept, in Indonesia in April. It has attracted many customers and received high praise from developers. We have also opened 3 standard Kidzooona locations in the Philippines, 2 in Indonesia and 1 in Vietnam.」
In ASEAN's playground business, the first large-format new-concept Kidzooona Safari opened in Indonesia, while 3 standard Kidzooona locations opened in the Philippines, 2 in Indonesia and 1 in Vietnam. - FY2024AdvancedAnnual report
「To meet this increase in demand, in addition to the core Kidzooona format, we will localize the playground format and improve profitability by standardizing store formats according to regional income levels and facility size. We will also develop formats suited to the size of commercial facilities and increase business profitability density and efficiency by opening multiple locations within a single commercial facility.」
The Company presented a policy in ASEAN to standardize formats by regional income level and facility size, while pursuing multiple openings within the same commercial facility and expansion into regional cities. - FY2023First statedAnnual report
「In addition to the core Kidzooona format, we will localize the playground format and improve profitability by standardizing store formats according to regional income levels and facility size, while developing formats suited to the store-opening patterns of commercial facilities.」
The Company newly presented a policy to localize formats and standardize store-opening formats in ASEAN according to regional income levels and facility size in order to improve profitability.