Worth reading
93Important
Scored from 4 of 5 sectionsDirection
Mixed performance
Direction inferred from the company’s description.Scale
69000
¥ million (fiscal 2030 revenue target)Wording
Conditional
How definitive the wording is.Items stated in the management plan
Partially revisedNet Sales+57.3%
基準 47,668Target75,000Millions of yen
Operating profit+85.2%
基準 4,104Target7,600Millions of yen
Operating profit margin+11.0pt
基準 2,024Target2,035%
Net income for the current fiscal year+7.1%
基準 3,547Target3,800Millions of yen
Each line is the climb from the baseline the document states to the target it sets. The slope is scaled against the largest climb in this document. For metrics expressed as percentages, differences are shown in percentage points (pt).The increase shown by the dotted line is calculated from the two reported figures because the company did not provide the amount of growth.
What happened to the previous planAbsolute figures under the EVOL2030 plan for fiscal 2024: not disclosed → Revenue ¥47,668 million, operating profit ¥4,104 million, operating margin 8.6%, EBITDA ¥6,159 million (fiscal 2024 actual)+2,248.2%Calculated from the two disclosed figures
Key initiatives
01Portfolio expansion
02Strengthening demand creation capabilities
03Communications to strengthen brand equity
04Strengthening human capital
05Expansion strategy: creating a multi-brand portfolio
06Expansion strategy: MC
07MC execution strategy
08Expansion and portfolio strategy
09Creative strategy
10Communications strategy
11Human Resources Strategy
Plan assumptionsGlobal hotel market: US$311.15 billion in 2026 and US$459.01 billion in 2035, CAGR +4.4% (source: Business Research Insights), APAC lifestyle hotel market: CAGR +10% from 2026F to 2030F (overall market: +2%), Number of marriages: neutral forecast of 487,000 couples each year from 2026 to 2030, Wedding reception rate: neutral forecast of a linear decline from 45.5% in 2024 to 42.0% in 2030
Segment targetSegment name Hotel Business / Target FY2027 Revenue ¥10,000 million, operating profit ¥100 million, operating margin 1.0% / FY2028 Revenue ¥21,000 million, operating profit ¥500 million, operating margin 2.4% / Fiscal 2029 Revenue ¥23,000 million, operating profit ¥1,300 million, operating margin 5.7% / FY2030 Revenue ¥24,000 million, operating profit ¥1,600 million, operating margin 6.7% / FY2035 Revenue ¥27,000 million, operating profit ¥4,200 million, operating margin 15.6%, Segment name Wedding business / Target FY2027 Revenue ¥41,000 million, operating profit ¥1,500 million, operating margin 3.7% / FY2028 Revenue ¥43,000 million, operating profit ¥2,500 million, operating margin 5.8% / Fiscal 2029 Revenue ¥44,000 million, operating profit ¥2,900 million, operating margin 6.6% / FY2030 Revenue ¥45,000 million, operating profit ¥3,100 million, operating margin 6.9% / FY2035 Revenue ¥48,000 million, operating profit ¥3,400 million, operating margin 7.1%
Non-financial targetsIndicator Number of hotels opened / Target value 4 in fiscal 2027, 6 in fiscal 2028, 7 in fiscal 2029, 8 in fiscal 2030, 20 in fiscal 2035 / Timing Each fiscal year, Indicator Cumulative number of hotel openings decided / Target value 11 in fiscal 2026, 14 in fiscal 2027, 16 in fiscal 2028, 18 in fiscal 2029, 20 in fiscal 2030 / Timing Each fiscal year, Indicator Total wedding ceremonies held / Target value 12,500 in fiscal 2027, 14,600 in fiscal 2028, 15,400 in fiscal 2029, 16,100 in fiscal 2030, 18,700 in fiscal 2035 / Timing Each fiscal year, Indicator Inquiry CPA (vs. fiscal 2025) / Target value 85% in fiscal 2030, 77% in fiscal 2035 / Timing Fiscal 2030 and fiscal 2035, Indicator Owned media ratio / Target value 31% in fiscal 2030, 38% in fiscal 2035 / Timing Fiscal 2030 and fiscal 2035
Size of the Target MarketMarket Global hotel market / Scale US$311.15 billion in 2026 and US$459.01 billion in 2035 / Growth rate CAGR+4.4% / Source Business Research Insights『Hotel Market Size, Share, Growth, and Industry Analysis, Forecast From 2026 to 2035』, Market APAC lifestyle hotel market / Scale Not disclosed / Growth rate CAGR +10% (2026F–2030F; overall market: +2%) / CAGR +19% (2015–2025; overall market: +5%) / Source CBRE『Asia Pacific Hotels & Hospitality I Performance & Outlook 2025』、JLL『Lifestyle hotels in Asia Pacific』
Risks identified by the company
Rising construction costs
Rising labor costs
Rising energy costs
Decline in the working-age population
Overall contraction trend in the wedding market
Declining wedding ceremony rate
Increasingly diverse wedding customer needs
Higher advertising expenses
Intensifying Competition
Maximizing hotel development sales is a challenge
Widening regional disparities in market conditions
Reason for revision or withdrawal
The strategy was redesigned in light of results through fiscal 2025 and changes in the business environment. The company cites growth in the global lifestyle hotel market, the rapid recovery in inbound demand, increased recognition of the TRUNK brand, higher construction, labor and energy costs, widening regional disparities in market conditions, increasingly diverse customer needs, higher advertising expenses, and expanding demand for hotel management contracts as competition intensifies.
| Item | Details |
|---|---|
| Plan name | EVOL2030 Final Stage Toward 2035 Vision |
| Plan period | Fiscal 2027–2030 (EVOL2030 Final Stage) / fiscal 2031 onward (Toward 2035 Vision), with long-term targets for fiscal 2035 |
| Progress against the plan | Partially revised |
| Sales Target | ¥47,668 million (fiscal 2024 actual) → ¥69,000 million (fiscal 2030 target) / ¥75,000 million (fiscal 2035 long-term target)（44.8% (fiscal 2030) / 57.3% (fiscal 2035)） |
| Operating profit target | ¥4,104 million (fiscal 2024 actual) → ¥4,700 million (fiscal 2030 target) / ¥7,600 million (fiscal 2035 long-term target)（14.5% (fiscal 2030) / 85.2% (fiscal 2035)） |
| Operating profit margin target | 8.6% (fiscal 2024 actual) → 6.8% (fiscal 2030 target) / 10.1% (fiscal 2035 long-term target)（-20.9% (fiscal 2030) / +17.4% (fiscal 2035)） |
| Net income target | ¥3,547 million (fiscal 2024 actual) → ¥1,900 million (fiscal 2030 target) / ¥3,800 million (fiscal 2035 long-term target)（-46.4% (fiscal 2030) / +7.1% (fiscal 2035)） |
| Segment target | Segment name Hotel Business / Target FY2027 Revenue ¥10,000 million, operating profit ¥100 million, operating margin 1.0% / FY2028 Revenue ¥21,000 million, operating profit ¥500 million, operating margin 2.4% / Fiscal 2029 Revenue ¥23,000 million, operating profit ¥1,300 million, operating margin 5.7% / FY2030 Revenue ¥24,000 million, operating profit ¥1,600 million, operating margin 6.7% / FY2035 Revenue ¥27,000 million, operating profit ¥4,200 million, operating margin 15.6%, Segment name Wedding business / Target FY2027 Revenue ¥41,000 million, operating profit ¥1,500 million, operating margin 3.7% / FY2028 Revenue ¥43,000 million, operating profit ¥2,500 million, operating margin 5.8% / Fiscal 2029 Revenue ¥44,000 million, operating profit ¥2,900 million, operating margin 6.6% / FY2030 Revenue ¥45,000 million, operating profit ¥3,100 million, operating margin 6.9% / FY2035 Revenue ¥48,000 million, operating profit ¥3,400 million, operating margin 7.1% |
| Non-financial targets | Indicator Number of hotels opened / Target value 4 in fiscal 2027, 6 in fiscal 2028, 7 in fiscal 2029, 8 in fiscal 2030, 20 in fiscal 2035 / Timing Each fiscal year, Indicator Cumulative number of hotel openings decided / Target value 11 in fiscal 2026, 14 in fiscal 2027, 16 in fiscal 2028, 18 in fiscal 2029, 20 in fiscal 2030 / Timing Each fiscal year, Indicator Total wedding ceremonies held / Target value 12,500 in fiscal 2027, 14,600 in fiscal 2028, 15,400 in fiscal 2029, 16,100 in fiscal 2030, 18,700 in fiscal 2035 / Timing Each fiscal year, Indicator Inquiry CPA (vs. fiscal 2025) / Target value 85% in fiscal 2030, 77% in fiscal 2035 / Timing Fiscal 2030 and fiscal 2035, Indicator Owned media ratio / Target value 31% in fiscal 2030, 38% in fiscal 2035 / Timing Fiscal 2030 and fiscal 2035 |
| Plan assumptions | Global hotel market: US$311.15 billion in 2026 and US$459.01 billion in 2035, CAGR +4.4% (source: Business Research Insights), APAC lifestyle hotel market: CAGR +10% from 2026F to 2030F (overall market: +2%), Number of marriages: neutral forecast of 487,000 couples each year from 2026 to 2030, Wedding reception rate: neutral forecast of a linear decline from 45.5% in 2024 to 42.0% in 2030 |
| Key initiatives | Portfolio expansion, Strengthening demand creation capabilities, Communications to strengthen brand equity, Strengthening human capital, Expansion strategy: creating a multi-brand portfolio, Expansion strategy: MC, MC execution strategy, Expansion and portfolio strategy, Creative strategy, Communications strategy, Human Resources Strategy |
| Results under the previous plan | Absolute figures under the EVOL2030 plan for fiscal 2024: not disclosed → Revenue ¥47,668 million, operating profit ¥4,104 million, operating margin 8.6%, EBITDA ¥6,159 million (fiscal 2024 actual) |
| Reason for revision or withdrawal | The strategy was redesigned in light of results through fiscal 2025 and changes in the business environment. The company cites growth in the global lifestyle hotel market, the rapid recovery in inbound demand, increased recognition of the TRUNK brand, higher construction, labor and energy costs, widening regional disparities in market conditions, increasingly diverse customer needs, higher advertising expenses, and expanding demand for hotel management contracts as competition intensifies. |
| Size of the Target Market | Market Global hotel market / Scale US$311.15 billion in 2026 and US$459.01 billion in 2035 / Growth rate CAGR+4.4% / Source Business Research Insights『Hotel Market Size, Share, Growth, and Industry Analysis, Forecast From 2026 to 2035』, Market APAC lifestyle hotel market / Scale Not disclosed / Growth rate CAGR +10% (2026F–2030F; overall market: +2%) / CAGR +19% (2015–2025; overall market: +5%) / Source CBRE『Asia Pacific Hotels & Hospitality I Performance & Outlook 2025』、JLL『Lifestyle hotels in Asia Pacific』 |
| Risks identified | Rising construction costs, Rising labor costs, Rising energy costs, Decline in the working-age population, Overall contraction trend in the wedding market, Declining wedding ceremony rate, Increasingly diverse wedding customer needs, Higher advertising expenses, Intensifying Competition, Maximizing hotel development sales is a challenge, Widening regional disparities in market conditions |
Items this document does not state (10)
ROE targetROIC targetPayout ratio / DOE policyTreasury share acquisition policyCost of capitalSelf-assessment of PBR and share priceTotal investment planInvestment amount by sectorDate of board resolutionPublication date
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The strategy was redesigned in light of results through fiscal 2025 and changes in the business environment. The company cites the stronger-than-expected growth of the global lifestyle hotel market, recovery in inbound demand, increased recognition of the TRUNK brand, higher construction, labor and energy costs, and increasingly diverse wedding customer needs.
How to read this page
This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
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