Intensifying competition following new market entry in the non-cognitive skills assessment market
First written in FY2022. 2 of 4 entries say "Worsened", first in FY2025. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026WorsenedAnnual report
「The company recognizes that the competitive environment has shifted from the previous market-creation phase to a market-development and intensifying-competition phase.」
The company explicitly identified intensifying competition in the human capital data utilization market, taking into account the entry of consulting firms, HR SaaS providers, overseas HR vendors, and generative AI and LLM startups. - FY2025WorsenedAnnual report
「Because visualizing noncognitive skills involves handling personal data, the company must also respond to growing societal demands for personal information protection. The company will address these risks by maintaining its technological advantages, strengthening its personal information protection framework and improving services based on customer needs. However, if it is unable to respond appropriately, the Group's business activities and performance may be affected.」
In addition to the entry of companies offering similar services and expected intensification of competition, the company identified compliance with personal information protection requirements as a competitive challenge. - FY2023RestatedAnnual report
「As the importance of noncognitive skills increases, competition may intensify as new companies enter the market.」
The company continued to identify intensifying competition from new entrants to the noncognitive skills assessment market as a risk. - FY2022First statedAnnual report
「As the importance of noncognitive skills increases, competition may intensify as new companies enter the market.」
While describing market development through proprietary technology, the company explicitly identified intensifying competition from new entrants as a risk.