Strengthening efforts to raise product brand awareness and promote sales

「国内需要拡大に向けて認知度向上のためにテレビCM等の広告媒体を活用したPR活動を展開したことにより、売上高は前年同期を上回りました。」

「For the advanced first-aid bandage “CareLeaverTM” series, we actively conducted public relations activities using advertising media such as television commercials and held events to raise awareness and expand domestic demand. As a result, sales exceeded the same period of the previous year.」

「For the advanced first-aid bandage “CareLeaverTM” series, we actively conducted public relations activities using advertising media such as television commercials and held events to raise awareness and expand domestic demand. As a result, sales exceeded the same period of the previous year.」

「For the advanced first-aid bandage “CareLeaverTM” series, we actively conducted public relations activities using advertising media such as television commercials and distributed samples to raise awareness and expand domestic demand. Sales exceeded the same period of the previous year.」

「For the advanced first-aid bandage “CareLeaverTM” series, we actively conducted public relations activities to raise awareness and expand domestic demand, using television commercials and user-oriented campaigns, and distributing samples. In addition, the impact of price revisions introduced in the previous consolidated fiscal year helped drive sales substantially above the same period of the previous year.」

「Although we pursued price revisions and campaign activities for the main products “Cello Tape®” and the double-sided tape “Nice TackTM,” the impact of sluggish demand was substantial, and sales of both products fell below the same period of the previous year.」

「For the “CareLeaverTM” series, we conducted public relations activities to raise awareness and expand domestic demand, and continued distributing samples. In addition, for the analgesic and anti-inflammatory “Roihi” series, we developed in-store displays to capture growing inbound demand as the number of visitors to Japan increased, and conducted public relations activities to expand domestic demand. As a result, sales of both series exceeded the same period of the previous year」

「Against this backdrop, for the analgesic and anti-inflammatory “Roihi” series and the advanced first-aid bandage “CareLeaverTM” series, we conducted public relations activities, including television commercials and campaigns to raise awareness and expand domestic demand, and continued distributing samples. As a result, sales of both series exceeded the same period of the previous year, as did sales for the field as a whole.」

「For the analgesic and anti-inflammatory “Roihi” series and the advanced first-aid bandage “CareLeaverTM” series, we distributed samples and conducted in-store promotions to raise awareness and expand domestic demand. However, sales of both series fell below the same period of the previous year, and sales for the field as a whole also fell below the same period of the previous year.」

「For the analgesic and anti-inflammatory “Roihi” series and the advanced first-aid bandage “CareLeaverTM” series, we conducted public relations activities, including sales promotion campaigns to raise awareness and expand domestic demand, and continued distributing samples. As a result, sales of both series exceeded the same period of the previous year」

「For the analgesic and anti-inflammatory “Roihi” series and the advanced first-aid bandage “CareLeaverTM” series, we conducted public relations activities, including television commercials and web advertising, to raise awareness and expand domestic demand, and continued distributing samples. As a result, sales of both series exceeded the same period of the previous year」

「For the analgesic and anti-inflammatory “Roihi” series, we focused on public relations activities to raise awareness and expand domestic demand.」

「Using the SDGs as a key theme, we raised awareness of the kitchen goods brand “Dear KitchenTM Waza AriTM Tape” series through food-loss events held by local governments. For “Cello Tape®,” we conducted activities to help government offices and other users understand that it is an environmentally friendly product made from natural materials. As a result, sales of both products exceeded the same period of the previous year.」

「In addition to an increase in signs alerting general consumers and retailers to infection risks, we conducted activities under the SDGs theme to help government offices and other users understand that “Cello Tape®” is an environmentally friendly product made from natural materials. As a result, sales of “Cello Tape®” exceeded the previous year.」

「Against this backdrop, sales of the advanced first-aid bandage “CareLeaverTM” series were on par with the previous year after sampling and promotional activities were conducted to raise awareness.」

「Against this backdrop, sales of the advanced first-aid bandage “CareLeaverTM” series exceeded the previous year after the “CareLeaverTM Healing PowerTM” television commercial and the “Green and Blue CareLeaverTM Healing PowerTM Campaign” were launched to raise awareness.」

「Sales of the advanced first-aid bandage “CareLeaverTM” series exceeded the previous year after the “CareLeaverTM Healing PowerTM” television commercial and the “Nichiban CareLeaverTM Ichiban Championship Campaign” were conducted to raise awareness.」

「Going forward, we will seek to expand sales by running the “Nichiban CareLeaverTM Ichiban Championship Campaign,” aimed at increasing in-store turnover during the summer demand season and raising awareness of the “CareLeaverTM” series. For the analgesic and anti-inflammatory “Roihi TsubokoTM” series, we began airing television commercials intermittently in May, but sales fell below the previous year because of weak inbound demand. Going forward, we will conduct the “For Every Kind of Stiffness! Every Kind of Roihi! Campaign!” to commemorate the 30th anniversary of “Roihi TsubokoTM,” the 10th anniversary of “Roihi TsubokoTM Large Size,” and the fifth anniversary of “Roihi TsubokoTM Cool,” and will pursue sales promotion activities.」

「For the advanced first-aid bandage “CareLeaverTM” series and the analgesic and anti-inflammatory “Roihi TsubokoTM” series, we will promote sales activities, including television commercials, to further expand market share and improve brand awareness.」

「For both the advanced first-aid bandage “CareLeaverTM” series and the analgesic and anti-inflammatory “Roihi TsubokoTM” series, we advertised across various media, including television, and ran sales promotion campaigns. As a result, sales slightly exceeded the previous year.」

「For the advanced first-aid bandage “CareLeaverTM” series, we launched a new television commercial. For the athletic taping tape “BattlewinTM” series, we ran a promotional campaign associated with the prestigious Spanish football club FC Barcelona and focused on sales promotion」

「The CareleavesTM series of high-performance first-aid bandages continued to perform well, helped by the CareleavesTM Heal PowerTM campaign. The BattlewinTM series of athletic tape products is also performing steadily, helped by the promotional effect of BattlewinTM W GripTM, an athletic tape with an improved fit provided by its new functions.」

「We aim to establish the CareleavesTM series as a leading first-aid bandage brand. To strengthen the brand of the BattlewinTM series of athletic tape products, we will also pursue product sponsorship agreements with professional soccer and basketball teams in Japan, the Japan Football Association, the Japan Basketball Association and the Japan Sports Association.」

「The company conducted sales activities including the CareleavesTM 20th Anniversary Campaign, and sales remained strong.」

「The CareleavesTM series of high-performance first-aid bandages was promoted through television commercials and continued to perform well, helped by increased sales of the CareleavesTM Heal PowerTM series, which helps wounds heal quickly and cleanly.」

「The CareleavesTM series of high-performance first-aid bandages continued to perform well, helped by increased sales of the CareleavesTM Heal PowerTM series, which helps wounds heal quickly and cleanly.」

「We will focus on sales activities to further increase sales of the CareleavesTM series and establish it as a leading first-aid bandage brand. We will also pursue product sponsorship agreements with professional soccer and basketball teams in Japan to strengthen the brand of the BattlewinTM series of athletic tape products.」

「The CareleavesTM series of high-performance first-aid bandages was promoted through television commercials and the CareleavesTM Heal PowerTM fifth anniversary campaign, increasing sales and keeping revenue strong.」

「The CareleavesTM series of high-performance first-aid bandages was promoted through television commercials, strengthening product brand awareness among consumers and increasing sales at drugstore counters.」

「The high-performance first-aid bandage CareleavesTM, including the CareleavesTM Heal PowerTM waterproof type added to the product line in the previous consolidated fiscal year, expanded its sales performance and sales remained strong.」

「The company also launched television commercials featuring a player from FC Barcelona of Spain's La Liga, with which it had a partnership agreement, and its sales promotion campaign was highly active.」