Strengthening User Acquisition, Retention and Engagement
First written in FY2021. 1 of 8 entries say "Worsened", first in FY2022. Latest entry: FY2025.
The whole theme swung hardest in 2019: 1 of 7 companies on the "Worse" side.
0 other companies' latest entry also says "Other".
- FY2025PANDOLAND fell short of expectations for user acquisition and retentionAnnual report
「For PANDOLAND, preregistrations in the Traditional Chinese-language markets, which we prioritized, progressed as expected, but advertising acquisition efficiency and user retention fell short of expectations. Together with the Japanese version, which launched in June 2024, the results fell significantly below the assumptions at the beginning of the fiscal year.」
Against the policy of prioritizing user acquisition and retention, advertising acquisition efficiency and user retention for PANDOLAND fell short of expectations. - FY2024RestatedAnnual report
「Accordingly, for existing products and services, we will focus on fostering users' continued attachment to them and aim to maintain profit through stable operation over the medium to long term. For new titles and services, we will actively identify user needs, plan, develop and operate services suited to those needs, and conduct effective promotions, while strictly managing development schedules and costs to improve profitability.」
The policy of prioritizing user growth and retention and increasing engagement by fostering attachment to existing titles and planning, developing and promoting new titles remains in place. - FY2023Updated user trends by titleAnnual report
「Regarding MAU (Note 1), Crash Fever remained solid, supported by anniversary and collaboration events. JUMPUTI HEROES increased significantly following the Japanese version's anniversary campaign and has remained solid despite a subsequent pullback. Alice Fiction fell short of the plan at the beginning of the fiscal year.」
Crash Fever and JUMPUTI HEROES remained solid as a result of various initiatives, while Alice Fiction fell short of the plan at the beginning of the fiscal year, and user trends continue to diverge by title. - FY2023-Q3Updated user trends by titleAnnual report
「Regarding MAU (Note 1), Crash Fever remained solid as collaboration events and other measures produced results. JUMPUTI HEROES increased significantly and remained solid due to the fifth-anniversary campaign for its Japanese version. Alice Fiction declined as collaboration events did not produce sufficient results.」
Crash Fever and JUMPUTI HEROES remained solid, while Alice Fiction declined, indicating continued divergence in user trends by title. - FY2023-Q2Updated user trends by titleAnnual report
「Regarding MAU (Note 1), Crash Fever remained solid, supported by its 7.5-year anniversary event and other initiatives. JUMPUTI HEROES and Alice Fiction declined as the effects of the 21 million download campaign and collaboration events, respectively, could not be sustained.」
While MAU for Crash Fever remained solid, JUMPUTI HEROES and Alice Fiction declined, and user trends continue to diverge by title. - FY2023-Q1User trends diverged by titleAnnual report
「Crash Fever is available in Japanese and overseas versions, and total downloads worldwide have exceeded 14 million. MAU (Note 1) remained solid, supported by collaboration events, the 14 million download event and the sixth-anniversary event for the overseas version. Alice Fiction, which began distribution in July 2022, is operated globally and has exceeded 1 million total downloads worldwide. We are working to maintain MAU through the 1 million download event and original events while reducing advertising and operating expenses. JUMPUTI HEROES is available in Japanese and Traditional Chinese versions, and total downloads worldwide have exceeded 20 million. Although we implemented initiatives including the 4.5-year anniversary event and original events, MAU remained below expectations.」
While Crash Fever and Alice Fiction have maintained their download volumes and MAU, MAU for JUMPUTI HEROES has remained below expectations, indicating divergent user acquisition and retention trends by title. - FY2022WorsenedAnnual report
「After launch, we made a substantial investment in advertising as part of our efforts to acquire a certain scale of users, but were unable to acquire the expected number of users. The impact of issues that arose after launch also affected results.」
Against the objective of prioritizing user acquisition and retention, Alice Fiction failed to acquire the expected number of users, and the impact of technical issues was also described. - FY2021First statedAnnual report
「We believe that increasing and retaining the number of users of the titles and services we provide is an important factor in expanding performance.」
The company regards the number of users for each title and service as an important management indicator and plans to build attachment to existing titles while identifying user needs and advancing the development, operation and promotion of new titles.