Concentrating Sales Resources on Priority Customers and Expanding the Large-Customer Base
First written in FY2023. 3 of 5 entries say "Advanced", first in 2026-04-14. Latest entry: 2026-10-21.
47 other companies' latest entry also says "Advanced".
- 2026-10-21Advancedfinance.logmi.jp
「年間192社の大口顧客との取引を目標に掲げ、第3四半期の段階で154社まで達成しており、今のところ計画どおりに進んでいます。」
大口顧客拡大の方針について、年間目標と第3四半期時点の具体的な進捗が示された。 - FY2025RestatedAnnual report
「For existing customers, we will deepen relationships by providing more attentive service and higher-value-added proposals than before. For new markets and customer segments, both in Japan and overseas, we will actively approach them by leveraging our strengths in market analysis and deep understanding of customer needs.」
Deepening relationships with existing customers and deploying sales resources to new markets and customer segments remain part of the business platform strategy. - FY2023First statedAnnual report
「We designate clients among our customers that rank among the top in sales and are expected to place orders continuously as priority clients. After developing individual sales strategies for each company, we concentrate resources on winning marketing research contracts from them.」
The company had 1,101 annual customers in the fiscal year ended November 2023, and the repeat rate among major customers was 94.2%. It plans to continue increasing the number of major customers.