Website Ranking Fluctuations Caused by Google Search Algorithm Updates
First written in FY2022-Q1. 3 of 8 entries say "Worsened", first in FY2022-Q2. Latest entry: FY2026.
Fabrica Holdings moved to the "Worse" side of this theme in 2026, the same year as the typical company in this theme.
The whole theme swung hardest in 2025: 10 of 27 companies on the "Worse" side.
10 other companies' latest entry also says "Worsened".
- FY2026WorsenedAnnual report
「In recent years, the spread of information search services using generative AI has changed how users gather information, potentially reducing traffic from conventional search engines.」
In addition to the existing risk of search algorithm changes, the potential decline in traffic from search engines due to the spread of generative AI search has been added as a new risk factor. - FY2023RestatedAnnual report
「If SEO measures that have worked to date cease to function effectively because of changes in the policies or algorithms of search engine operators, customer acquisition may decline and the business and results of the Group may be affected.」
The impact of fluctuations in search engine rankings on customer acquisition and results is described as an ongoing business risk rather than an isolated past event. - FY2023-Q2MitigatedAnnual report
「We were gradually recovering from the impact of the decline in our website’s search rankings following last year’s Google core search algorithm update, and cost-reduction measures also progressed. As a result, the Internet Services Group recorded revenue of ¥121.148 million, down 0.8% year on year, and a segment loss of ¥9.369 million for the six months ended September 30 of the current fiscal year, compared with a loss of ¥33.022 million in the same period of the previous year.」
Although the impact of the search algorithm change remains, search rankings gradually recovered and segment losses narrowed, including through cost reductions. - FY2023-Q1MitigatedAnnual report
「The company’s website search rankings were recovering from the impact of the Google search algorithm update implemented in June 2021, and cost-reduction measures also progressed. As a result, the Internet Services Group recorded revenue of ¥59.558 million, down 3.0% year on year, and a segment loss of ¥4.106 million for the three months ended June 30 of the current fiscal year, compared with a loss of ¥17.421 million in the same period of the previous year.」
Although the impact of the search algorithm change remains, search rankings are recovering and segment losses narrowed, including through cost reductions. - FY2022MitigatedAnnual report
「As a result of offsetting the decline in revenue from the used-car comparison appraisal service, which was affected by Google’s core search algorithm update implemented in June 2021, by focusing on the production and operation of video content」
Although the impact of the search algorithm change continued, full-year segment losses narrowed year on year through the contribution of video content production and operation, indicating measures to address the impact on results. - FY2022-Q3WorsenedAnnual report
「Although we offset the decline in revenue from the used-car comparison appraisal service, which was affected by Google’s core search algorithm update implemented in June 2021, by focusing on the production and operation of video content, profit margins declined because of differences in the earnings structure. As a result, the Internet Services Group recorded revenue of ¥187.534 million, up 9.8% year on year, and a segment loss of ¥33.567 million for the nine months ended December 31 of the current fiscal year, compared with a segment loss of ¥32.252 million in the same quarter of the previous year.」
While video content production and operation offset the revenue decline, the segment loss widened from ¥32.252 million in the same quarter of the previous year to ¥33.567 million due to lower profit margins, indicating that the business impact of the search algorithm change is continuing. - FY2022-Q2WorsenedAnnual report
「As the company’s website search rankings declined following Google’s core search algorithm update implemented in June 2021, the Internet Services Group recorded revenue of ¥122.171 million and a segment loss of ¥33.022 million for the six months ended September 30 of the current fiscal year.」
The impact of the decline in search rankings materialised as a segment loss of ¥33.022 million for the quarter, making the effect of the risk on results more apparent. - FY2022-Q1First statedAnnual report
「Although the search ranking of the company’s website, which had declined in the fiscal year ended March 2021, was showing signs of recovery, it declined again following the Google search algorithm update implemented in June 2021」
The document describes a renewed decline in the company’s website search rankings following a search algorithm update.