Items stated in the management plan
This document does not state the plan name, plan period, or numerical targets.
| Item | Details |
|---|---|
| Key initiatives | Expand Sunrise's production capacity, Accelerate improvements in awareness and favorability for the Orion brand in the UK and expand distribution, Strengthen joint marketing investment by both companies, Enhance the in-store and on-premise experience, Further establish the position of a “Japanese premium lager of choice” in both mass retailers and food-service establishments |
| Publication date | 29 July 2026 |
Items this document does not state (23)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To expand Sunrise's production capacity, accelerate improvements in awareness and favorability for the Orion brand in the UK, and expand distribution. The investment will also strengthen the companies' joint marketing initiatives and enhance consumer touchpoints and the in-store and on-premise experience.