Impact of the Novel Coronavirus on the Advertising and Events Businesses
First written in FY2020. 10 of 18 entries say "Materialised", first in FY2021-Q1. Latest entry: FY2025.
Magmag moved to the "Worse" side of this theme in 2021, 1 year after the typical company in this theme (2020).
The whole theme swung hardest in 2025: 1 of 7 companies on the "Worse" side.
0 other companies' latest entry also says "Other".
- FY2025Contraction of the tie-up advertising marketAnnual report
「Meanwhile, the sales mix has changed due to the contraction of the tie-up advertising market.」
The description has shifted from the previous characterization of the advertising environment as being directly caused by COVID-19 to the contraction of the tie-up advertising market and changes in the sales mix. - FY2025-H1Partial recovery in media advertising rates and decline in demand for tie-up advertisingAnnual report
「While promoting operational efficiency, we published many topical articles, and page views (PV) and unique users (UU) remained firm. Advertising rates, meanwhile, have continued to hold at a high level. In the sale of advertising space in web media and email newsletter content, we have been strengthening advertising sales, mainly in industries where demand is growing, but have been affected by declining demand for tie-up advertising and lower advertising rates.」
While advertising rates for web media remain high, sales of advertising space continue to be affected by declining demand for tie-up advertising and lower advertising rates, and the description of the advertising environment has shifted from uniform weakness to a business-area-specific description. - FY2024SoftenedAnnual report
「In our web media business, we have sought to increase awareness of and user satisfaction with our proprietary media outlets, MAG2 NEWS (Magmag News), MONEY VOICE (Money Voice), TRiP EDiTOR (Trip Editor), by them, and PLAYLIFE (Playlife). Although the number of page views (PV) and unique users (UU) remained firm, supported by the recruitment of new writers and the publication of many topical articles, advertising rates have not recovered, affecting revenue.」
Although weak advertising rates and their impact on revenue have continued, the current year's disclosure does not identify COVID-19 as the direct cause, as in the past. - FY2024-Q2COVID-19 reidentified as a causeAnnual report
「Although PV and UU numbers remained solid as we acquired new writers and published many topical articles, corporate advertising spend has contracted due to COVID-19, leaving advertising rates at a persistently low level. In selling advertising space for web media and newsletter content, the company is strengthening advertising sales, focusing primarily on industries where demand is rising, while being affected by declining advertising demand and lower advertising rates due to COVID-19.」
Although the previous quarter did not explicitly identify COVID-19 as the direct cause, this filing again identifies it as the cause of the contraction in advertising spending, the decline in advertising demand, and lower advertising rates. - FY2024-Q1SoftenedAnnual report
「Although page views (PV) and unique users (UU) remained firm, advertising rates remain low. In the sale of advertising space in web media and email newsletter content, we have been strengthening advertising sales, mainly in industries where demand is growing, but have been affected by the contraction in corporate advertising spending and lower advertising rates.」
Although the contraction in advertising spending and lower advertising rates have continued, this quarter does not identify COVID-19 as the direct cause, as in the past. - FY2023RestatedAnnual report
「In our web media business, we have sought to increase awareness of and user satisfaction with our proprietary media outlets, MAG2 NEWS (Magmag News), MONEY VOICE (Money Voice), TRiP EDiTOR (Trip Editor), and by them. Although the number of page views (PV) and unique users (UU) remained firm, supported by the recruitment of new writers and the publication of many topical articles, corporate advertising spending has contracted due to the impact of COVID-19, and advertising rates remain low.」
It states that the contraction in advertising spending and weak advertising rates have continued, and explicitly identifies COVID-19 as a causal factor in the annual filing. - FY2023-Q3SoftenedAnnual report
「In our web media business, we have sought to increase awareness of and user satisfaction with our proprietary media outlets, MAG2 NEWS (Magmag News), MONEY VOICE (Money Voice), TRiP EDiTOR (Trip Editor), and by them. Although the number of page views (PV) and unique users (UU) remained firm, supported by the recruitment of new writers and the publication of many topical articles, advertising rates have not recovered, affecting revenue.」
Although weak advertising rates and their impact on revenue have continued, this filing does not identify COVID-19 as the direct cause, as in the past. - FY2023-Q2MaterialisedAnnual report
「Although PV and UU numbers remained solid as we acquired new writers and published many topical articles, corporate advertising spend has contracted due to COVID-19, leaving advertising rates at a persistently low level. In selling advertising space for web media and newsletter content, the company is strengthening advertising sales, focusing primarily on industries where demand is rising, while being affected by declining advertising demand and lower advertising rates due to COVID-19.」
The contraction in corporate advertising spend, persistently low advertising rates, declining advertising demand and lower advertising rates actually occurred during the cumulative second quarter. - FY2023-Q1MaterialisedAnnual report
「Although PV and UU numbers remained solid, corporate advertising spend has contracted due to COVID-19, leaving advertising rates at a persistently low level. In selling advertising space for web media and newsletter content, the company is strengthening advertising sales, focusing primarily on industries where demand is rising, while being affected by declining advertising demand and lower advertising rates due to COVID-19.」
The contraction in corporate advertising spend, persistently low advertising rates, declining advertising demand and lower advertising rates continued during the cumulative first quarter. - FY2022MaterialisedAnnual report
「Corporate advertising spend has contracted due to COVID-19, leaving advertising rates at a persistently low level. In selling advertising space for web media and newsletter content, the company is strengthening advertising sales, focusing primarily on industries where demand is rising, while being affected by declining advertising demand and lower advertising rates due to COVID-19.」
The contraction in advertising spend, persistently low advertising rates, declining advertising demand and lower advertising rates actually occurred throughout the fiscal year. - FY2022-Q3MaterialisedAnnual report
「Corporate advertising spend has contracted due to COVID-19, leaving advertising rates at a persistently low level. In selling advertising space for web media and newsletter content, the company is strengthening advertising sales, focusing primarily on industries where demand is rising, while being affected by declining advertising demand and lower advertising rates due to COVID-19.」
The contraction in corporate advertising spend, persistently low advertising rates, declining advertising demand and lower advertising rates continued during the cumulative third quarter. - FY2022-Q2MaterialisedAnnual report
「For our web media, we have sought to increase awareness and user satisfaction for our proprietary media outlets, MAG2 NEWS (まぐまぐニュース), MONEY VOICE (マネーボイス), TRiP EDiTOR (トリップエディター) and by them (バイゼム). Although PV and UU numbers remained solid as we acquired new writers and published many topical articles, corporate advertising spend has contracted due to COVID-19, leaving advertising rates at a persistently low level. In selling advertising space for web media and newsletter content, the company is strengthening advertising sales, focusing primarily on industries where demand is rising, while being affected by declining advertising demand and lower advertising rates due to COVID-19.」
The contraction in corporate advertising spend, persistently low advertising rates, declining advertising demand and lower advertising rates continued during the cumulative second quarter. - FY2022-Q1MaterialisedAnnual report
「The contraction in corporate advertising spend caused by COVID-19 has left advertising rates at a persistently low level. In selling advertising space for web media and newsletter content, although we were affected by declining advertising demand due to COVID-19, we improved performance by strengthening advertising sales, focusing primarily on industries where demand is rising.」
The contraction in corporate advertising spend, persistently low advertising rates and declining advertising demand continued during the quarter. - FY2021MaterialisedAnnual report
「The contraction in corporate advertising spend caused by COVID-19 resulted in lower advertising rates. In selling advertising space for web media and newsletter content, although we were affected by declining advertising demand due to COVID-19, we improved performance by strengthening advertising sales, focusing primarily on industries where demand is rising.」
The contraction in advertising spend, lower advertising rates and declining advertising demand actually occurred throughout the fiscal year, and revenue from the media advertising business declined 6.6% year on year. - FY2021-Q3MaterialisedAnnual report
「The contraction in corporate advertising spend caused by COVID-19 led to lower advertising rates. In selling advertising space for web media and newsletter content, although we were affected by declining advertising demand due to COVID-19, we improved performance by strengthening advertising sales, focusing primarily on industries where demand is rising.」
The contraction in corporate advertising spend and lower advertising rates have continued, and the company also describes the impact of declining advertising demand. - FY2021-Q2MaterialisedAnnual report
「For our web media, we have sought to increase awareness and user satisfaction for our proprietary media outlets, MAG2 NEWS (まぐ2ニュース), MONEY VOICE (マネーボイス), TRiP EDiTOR (トリップエディター) and by them (バイゼム). Although PV and UU numbers for TRiP EDiTOR (トリップエディター) and by them (バイゼム) remained strong as we acquired new writers and published many topical articles, the contraction in corporate advertising spend caused by COVID-19 led to lower advertising rates.」
The contraction in corporate advertising spend and lower advertising rates caused by COVID-19 have continued. The company also held 1 lecture or event online, but is carefully considering future events. - FY2021-Q1MaterialisedAnnual report
「During the cumulative first quarter, we did not hold lectures or other events featuring paid newsletter creators as instructors, in order to prevent the spread of COVID-19. We will carefully consider whether to hold such events in the future, taking into account their impact on society and the economy.」
Due to the impact of COVID-19, the company did not hold lectures or events during the quarter and states that it will carefully consider holding them in the future. - FY2020First statedAnnual report
「The decline in corporate advertising spend caused by COVID-19 has led to lower advertising rates and other effects. In selling advertising space for web media and newsletter content, the spread of COVID-19 restricted some face-to-face sales activities, resulting in fewer opportunities to win orders and longer sales lead times.」
The company states that the spread of COVID-19 resulted in lower advertising rates, fewer opportunities to win advertising orders, longer sales lead times and event cancellations.