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Magmag (4059) · FactMarket-Size Data UpdatedLatest Earnings (2026-08-14): "Other"

Growth in the Digital Content Market and Internet Advertising Market

First written in FY2020. 8 of 20 entries say "Restated". Latest entry: 2026-08-14.

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ProgressHeldSoftenedWorseOtherFY2022-Q1 – 2026-08-142020: 12021: 420212022: 420222023: 420232024: 320242025: 220252026: 22026
Same theme, other companies
Growth of the digital content and internet advertising marketsA theme 2 companies write about · 0 as a headwind · 2 as a tailwind

1 other company's latest entry also says "Other".

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  2. FY2025Market-Size Data UpdatedAnnual report

    「Regarding the Company’s business environment during the fiscal year, according to the “White Paper on Digital Content 2025” (Digital Content Association of Japan), the 2024 market size of the content industry, to which the platform business belongs, reached approximately ¥14.0288 trillion, up 103.1% year on year, a record high since the Association began its survey in 2001. According to “Advertising Expenditures in Japan 2024” (Dentsu Inc.), 2024 internet advertising expenditure, limited to internet advertising media costs, was ¥2.9611 trillion, up 110.2% year on year, and continued to grow at a high rate.」

    The market size and growth-rate data for the content industry and internet advertising market were updated to 2024 figures.
  3. FY2025-H1RestatedAnnual report

    「According to the “White Paper on Digital Content 2024” (Digital Content Association of Japan), the fiscal 2023 market size of the still-image and text content market, to which the platform business belongs, was ¥2.8628 trillion, down to 98.5% of the previous year. According to “Advertising Expenditures in Japan 2023” (Dentsu Inc.), 2023 internet advertising expenditure, limited to internet advertising media costs, was ¥2.6870 trillion, up 108.3% year on year, and continued to grow at a high rate.」

    The same market size and growth-rate data as in the previous fiscal year are reiterated for the still-image and text content market and the internet advertising market.
  4. FY2024Market-Size Data UpdatedAnnual report

    「According to the “White Paper on Digital Content 2024” (Digital Content Association of Japan), the fiscal 2023 market size of the still-image and text content market, to which the platform business belongs, was ¥2.8628 trillion, down to 98.5% of the previous year. According to “Advertising Expenditures in Japan 2023” (Dentsu Inc.), 2023 internet advertising expenditure, limited to internet advertising media costs, was ¥2.6870 trillion, up 108.3% year on year, and continued to grow at a high rate.」

    The still-image and text content market was updated to ¥2.8628 trillion for fiscal 2023, down to 98.5% of the previous year. The internet advertising market was updated to ¥2.6870 trillion for 2023, up 108.3% year on year.
  5. FY2024-Q2Internet advertising market data updatedAnnual report

    「According to “Advertising Expenditures in Japan 2023” (Dentsu Inc.), 2023 internet advertising expenditure, limited to internet advertising media costs, was ¥2.6870 trillion, up 108.3% year on year, and the internet advertising market, to which the Company’s media advertising business belongs, continued to grow at a high rate.」

    The internet advertising market data was updated to 2023 advertising expenditure of ¥2.6870 trillion, up 108.3% year on year.
  6. FY2024-Q1RestatedAnnual report

    「According to the “White Paper on Digital Content 2023” (Digital Content Association of Japan), the fiscal 2022 market size of the still-image and text content market, to which the platform business belongs, was ¥3.0256 trillion, down to 97.0% of the previous year. According to “Advertising Expenditures in Japan 2022” (Dentsu Inc.), 2022 internet advertising expenditure, limited to internet advertising media costs, was ¥2.4801 trillion, up 115.0% year on year, and continued to grow at a high rate.」

    The same figures as in the previous fiscal year and previous quarter are reiterated for the size and growth rates of the still-image and text content market and the internet advertising market.
  7. FY2023Market-Size Data UpdatedAnnual report

    「According to the “White Paper on Digital Content 2023” (Digital Content Association of Japan), the fiscal 2022 market size of the still-image and text content market, to which the platform business belongs, was ¥3.0256 trillion, down to 97.0% of the previous year. According to “Advertising Expenditures in Japan 2022” (Dentsu Inc.), 2022 internet advertising expenditure, limited to internet advertising media costs, was ¥2.4801 trillion, up 115.0% year on year, and continued to grow at a high rate.」

    The still-image and text content market was updated to ¥3.0256 trillion for fiscal 2022, down to 97.0% of the previous year. The 2022 internet advertising market figure of ¥2.4801 trillion, up 115.0% year on year, remains unchanged.
  8. FY2023-Q3RestatedAnnual report

    「Regarding the business environment surrounding the Company, according to the “White Paper on Digital Content 2022” (Digital Content Association of Japan), the 2021 market size of the still-image and text content market, to which the platform business belongs, was ¥3.1207 trillion, up 100.5% year on year. According to “Advertising Expenditures in Japan 2022” (Dentsu Inc.), 2022 internet advertising expenditure, limited to internet advertising media costs, was ¥2.4801 trillion, up 115.0% year on year, and continued to grow at a high rate.」

    The same figures as in the previous quarter are reiterated for the size and growth rates of the still-image and text content market and the internet advertising market.
  9. FY2023-Q2Market-Size Data UpdatedAnnual report

    「According to “Advertising Expenditures in Japan 2022” (Dentsu Inc.), 2022 internet advertising expenditure, limited to internet advertising media costs, was ¥2.4801 trillion, up 115.0% year on year, and the internet advertising market, to which the Company’s media advertising business belongs, continued to grow at a high rate.」

    The internet advertising market data was updated to 2022 advertising expenditure of ¥2.4801 trillion, up 115.0% year on year. The figures for the still-image and text content market remain ¥3.1207 trillion for 2021, up 100.5% year on year.
  10. FY2023-Q1RestatedAnnual report

    「Regarding the business environment surrounding the Company, according to the “White Paper on Digital Content 2022” (Digital Content Association of Japan), the 2021 market size of the still-image and text content market, to which the platform business belongs, was ¥3.1207 trillion, up 100.5% year on year. According to “Advertising Expenditures in Japan 2021” (Dentsu Inc.), 2021 internet advertising expenditure, limited to internet advertising media costs, was ¥2.1571 trillion, up 122.8% year on year, and continued to grow at a high rate.」

    The same figures as in the previous fiscal year and previous quarter are reiterated for the size and growth rates of the still-image and text content market and the internet advertising market.
  11. FY2022Market-Size Data UpdatedAnnual report

    「According to the “White Paper on Digital Content 2022” (Digital Content Association of Japan), the fiscal 2021 market size of the still-image and text content market, to which the platform business belongs, was ¥3.1207 trillion, up 100.5% year on year. According to “Advertising Expenditures in Japan 2021” (Dentsu Inc.), 2021 internet advertising expenditure, limited to internet advertising media costs, was ¥2.1571 trillion, up 122.8% year on year, and continued to grow at a high rate.」

    The target fiscal year and market size for the still-image and text content market were updated, and the internet advertising market figures were also presented as 2021 data.
  12. FY2022-Q3RestatedAnnual report

    「According to the “White Paper on Digital Content 2021” (Digital Content Association of Japan), the 2020 market size of the still-image and text content market, to which the platform business belongs, was ¥3.1126 trillion, down to 96.4% of the previous year. According to “Advertising Expenditures in Japan 2021” (Dentsu Inc.), 2021 internet advertising expenditure, limited to internet advertising media costs, was ¥2.1571 trillion, up 122.8% year on year, and continued to grow at a high rate.」

    The same content as in the previous quarter is reiterated for the size and growth rates of the still-image and text content market and the internet advertising market.
  13. FY2022-Q2Market size and advertising expenditure data updatedAnnual report

    「Regarding the business environment surrounding the Company, according to the “White Paper on Digital Content 2021” (Digital Content Association of Japan), the fiscal 2020 market size of the still-image and text content market, to which the platform business belongs, was ¥3.1126 trillion, down to 96.4% of the previous year. According to “Advertising Expenditures in Japan 2021” (Dentsu Inc.), 2021 internet advertising expenditure, limited to internet advertising media costs, was ¥2.1571 trillion, up 122.8% year on year, and continued to grow at a high rate.」

    The still-image and text content market figures remained unchanged, while the internet advertising market data was updated to 2021 advertising expenditure of ¥2.1571 trillion, up 122.8% year on year.
  14. FY2022-Q1RestatedAnnual report

    「According to the “White Paper on Digital Content 2021” (Digital Content Association of Japan), the 2020 market size of the still-image and text content market, to which the platform business belongs, was ¥3.1126 trillion, down to 96.4% of the previous year. According to “Advertising Expenditures in Japan 2020” (Dentsu Inc.), 2020 internet advertising expenditure, limited to internet advertising media costs, was ¥1.7567 trillion, up 105.6% year on year, and continued to grow at a high rate.」

    The same content as in the previous fiscal year and previous quarter is reiterated for the size and growth rates of the still-image and text content market and the internet advertising market.
  15. FY2021ReframedAnnual report

    「Regarding the business environment during the fiscal year, according to the “White Paper on Digital Content 2021” (Digital Content Association of Japan), the 2020 market size of the still-image and text content market, to which the platform business belongs, was ¥3.1126 trillion, down to 96.4% of the previous year. According to “Advertising Expenditures in Japan 2020” (Dentsu Inc.), 2020 internet advertising expenditure, limited to internet advertising media costs, was ¥1.7567 trillion, up 105.6% year on year, and continued to grow at a high rate.」

    The market definition for the platform business was changed to the still-image and text content market, and the market size and growth-rate figures were updated.
  16. FY2021-Q3RestatedAnnual report

    「According to the “2020 White Paper on Information and Communications in Japan” (Ministry of Internal Affairs and Communications), the latest market size of the digital content market, to which the platform business belongs, was ¥2.2575 trillion, up 109.6% year on year. According to “Advertising Expenditures in Japan 2020” (Dentsu Inc.), internet advertising expenditure in 2020, limited to media costs, was ¥1.7567 trillion, up 105.6% year on year, and continued to grow at a high rate.」

    The same assumptions and figures as in the previous quarter are reiterated for the size and growth rates of the digital content and internet advertising markets.
  17. FY2021-Q2RestatedAnnual report

    「According to the “2020 White Paper on Information and Communications in Japan” (Ministry of Internal Affairs and Communications), the latest market size of the digital content market, to which the platform business belongs, was ¥2.2575 trillion, up 109.6% year on year. According to “Advertising Expenditures in Japan 2020” (Dentsu Inc.), internet advertising expenditure in 2020, limited to media costs, was ¥1.7567 trillion, up 105.6% year on year, and continued to grow at a high rate.」

    Based on the calculation scope changed in the previous quarter, the Company updated the size and growth rates of the digital content and internet advertising markets, reconfirming growth in both markets.
  18. FY2021-Q1ReframedAnnual report

    「From the cumulative first quarter of the current fiscal year, the latest market size has been calculated using the combined figures for text-based software and video-based software, excluding game software.」

    The scope of the digital content market calculation was changed to use the combined figures for text-based software and video-based software.
  19. FY2020First statedAnnual report

    「According to the “2020 White Paper on Information and Communications in Japan” (Ministry of Internal Affairs and Communications), the latest market size of the digital content market, to which the platform business belongs, was ¥1.1173 trillion, up 102.2% year on year. According to “Advertising Expenditures in Japan 2019” (Dentsu Inc.), internet advertising expenditure in 2019, limited to media costs, was ¥1.6630 trillion, up 114.8% year on year, and the internet advertising market, to which the Company’s media advertising business belongs, continued to grow.」

    The Company presents the size and growth rates of the digital content and internet advertising markets surrounding its business.
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Growth in the Digital Content Market and Internet Advertising Market | Magmag,Inc. (4059) | Komori