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Creema (4017) · InitiativeRestated

Building Awareness and Acquiring Customers Through Online Live Events and TV Commercials

First written in FY2021. 5 of 9 entries say "Restated". Latest entry: FY2024.

9entries
4years
0from disclosures
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How it moved
ProgressHeldSoftenedWorseFirst statedFY2021 – FY2022-Q3AdvancedFY2023-Q2 – FY2023RestatedFY2024-Q1 – FY20242021: 120212022: 220222023: 420232024: 22024
Same theme, other companies
New User Acquisition through Increased Service Awareness and MarketingA theme 101 companies write about · 1 as a headwind · 111 as a tailwind

32 other companies' latest entry also says "Restated".

Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Showing 14 of the 101 companies compared. The sentences above are computed from all 101.
Full recordFilings, disclosures and news, newest first
  1. FY2024RestatedAnnual report

    「In addition, multiple TV commercials have been aired from the previous fiscal year through March of the current fiscal year to build awareness of “Creema” and the handmade marketplace market, while also working to increase ROAS through improvements to digital marketing.」

    Continuing to build awareness through TV commercials and increase ROAS by improving digital marketing.
  2. FY2024-Q3RestatedAnnual report

    「In addition, multiple TV commercials have been aired from the previous fiscal year through March of the current fiscal year to build awareness of “Creema” and the handmade marketplace market, while also working to increase ROAS through improvements to digital marketing.」

    Continuing to air TV commercials to build awareness of “Creema” and the handmade marketplace market, while also working to improve digital marketing and increase ROAS.
  3. FY2024-Q2RestatedAnnual report

    「In addition, multiple TV commercials have been aired from the previous fiscal year through March of the current fiscal year to build awareness of “Creema” and the handmade marketplace market, while also working to improve digital marketing and increase ROAS.」

    Continuing to air TV commercials to build awareness of “Creema” and the handmade marketplace market, while also working to improve digital marketing and increase ROAS.
  4. FY2024-Q1RestatedAnnual report

    「In addition, multiple TV commercials have been aired from the previous fiscal year through March of the current fiscal year to build awareness of “Creema” and the handmade marketplace market, but」

    Continued airing TV commercials from the previous fiscal year through March of the current fiscal year to build awareness of “Creema” and the handmade marketplace market.
  5. FY2023AdvancedAnnual report

    「In addition, the first TV commercial campaign aimed at building awareness of the “Creema” service aired for approximately one month from late August 2022, the second for approximately one month from mid-November 2022, and the final, third campaign from mid-February 2023.」

    Following the campaigns in August and November 2022, the third TV commercial campaign aired from mid-February 2023, advancing initiatives to build awareness.
  6. FY2023-Q3AdvancedAnnual report

    「In addition, the first TV commercial campaign aimed at building awareness of the “Creema” service aired for approximately one month from 27 August 2022. The second campaign also began airing on 19 November 2022.」

    Following the first campaign, the second TV commercial campaign aimed at building service awareness began airing on 19 November 2022.
  7. FY2023-Q2AdvancedAnnual report

    「In addition, as the first TV commercial campaign aimed at building awareness of the “Creema” service, airing began on 27 August 2022.」

    The first TV commercial campaign aimed at building awareness of “Creema” began airing on 27 August 2022.
  8. FY2022-Q3RestatedAnnual report

    「The company also worked to raise awareness of Creema and communicate its value, including by airing Creema television commercials in the Tokyo metropolitan area in July and August.」

    Continuing to build awareness of and communicate the value of “Creema” through TV commercials aired in the Tokyo metropolitan area.
  9. FY2021First statedAnnual report

    「The Company also held the online live-streamed event "HandMade In Japan Fes Anywhere (HMJ)" and aired television commercials for "Creema" to acquire new customers.」

    The Company held an online live event as an alternative or supplement to physical events and used television commercials to acquire new customers.
Moved together

"Marketplace Growth and Capturing Stay-at-Home Consumption" moved the same way as this thread, in the same document, in 3 of its 9 moves.

3222★1234
  1. ★This thread
  2. 1Marketplace Growth and Capturing Stay-at-Home Consumption3×
  3. 2Expansion of Event and Store Services2×
  4. 3Expanding the Creator, Work and App User Base2×
  5. 4Recognition of revenue, operating profit, ordinary profit and net profit2×

★ is this thread; numbers match the list above. The number on a line is how many documents both moved the same way in; lines between the other threads count the documents they moved together in too. Threads that move together often sit closer.

When this could move next
No upcoming earnings preview for Creema yet.
News
No news is linked to this thread yet. When an article touches it, it will appear here by date.
Building Awareness and Acquiring Customers Through Online Live Events and TV Commercials | CREEMA LTD. (4017) | Komori