Raising Awareness and Acquiring Users Through Advertising and Public Relations
First written in FY2016. 9 of 17 entries say "Restated". Latest entry: FY2025.
44 other companies' latest entry also says "Advanced".
- FY2025AdvancedAnnual report
「Following the price revisions implemented in June 2025, continued feature enhancements, stronger integration among products, and the expansion of our sales and marketing organization, adoption of multiple products and adoption by larger companies progressed, and ARPA also improved.」
Initiatives to acquire customers and increase average contract value by combining price revisions, feature and product integration, and expansion of the sales and marketing organization progressed. - FY2023-Q3AdvancedAnnual report
「As the invoice system began to be introduced in October 2023, we also strengthened our marketing investments to capture last-minute demand, including by actively exhibiting at events.」
We strengthened event participation and marketing investments to capture demand associated with the introduction of the invoice system. - FY2022AdvancedAnnual report
「For products aimed particularly at corporate customers, new users increased steadily as a result of strengthening web marketing, including SEO, as well as sales and implementation support for large professional-services firms.」
We strengthened SEO and web marketing for corporate customers, along with sales and implementation support for large professional-services firms, contributing to an increase in new users. - FY2022-Q3AdvancedAnnual report
「In the Business domain, the Group strengthened web marketing, including SEO, particularly for products serving businesses, and online customer acquisition initiatives such as webinars for Money Forward Cloud, a cloud solution that improves back-office operating efficiency. As a result, both new users and ARPA (Note 3) increased steadily.」
We strengthened online customer acquisition initiatives for corporate customers, including SEO, web marketing and webinars, contributing to increases in users and ARPA. - FY2022-Q1AdvancedAnnual report
「In the Business domain, the Group strengthened web marketing, including SEO, and online customer acquisition initiatives such as webinars for Money Forward Cloud, a cloud solution that improves back-office operating efficiency. As a result, the number of new users increased steadily.」
We strengthened online customer acquisition initiatives, including SEO, web marketing and webinars, contributing to an increase in new users. - FY2021RestatedAnnual report
「Although opportunities for face-to-face sales meetings remain limited, new users increased steadily and sales continued to grow steadily as a result of online customer acquisition initiatives, including enhanced SEO measures and webinars.」
Online customer acquisition initiatives using SEO, webinars and other measures remain in place. - FY2021-Q3RestatedAnnual report
「Although the impact of COVID-19 limited opportunities for face-to-face sales meetings and slowed growth in usage-based services, we sought to increase the number of orders by shifting sales meetings online, and sales continued to grow steadily.」
Amid restrictions on face-to-face sales meetings, initiatives to acquire customers and increase orders by shifting sales meetings online remain in place. - FY2021-Q2RestatedAnnual report
「Although opportunities for face-to-face sales meetings remain limited, sales continued to grow steadily as a result of online customer acquisition initiatives, including webinars.」
Online customer acquisition using webinars and other tools continues amid restrictions on face-to-face sales meetings. - FY2020-Q2AdvancedAnnual report
「Although opportunities for face-to-face sales meetings were limited due to the impact of COVID-19, sales continued to grow steadily as a result of online customer acquisition initiatives, including webinars.」
In addition to conventional advertising and promotional initiatives, online customer acquisition initiatives were developed in response to restrictions on face-to-face sales meetings. - FY2020-Q1RestatedAnnual report
「For Money Forward ME, the company ran television commercials, focused on promoting the service to new and dormant users and increasing brand awareness, and the number of users continued to trend steadily.」
Measures to promote the service to new and dormant users and improve brand awareness through television commercials remain in place. - FY2019-Q1RestatedAnnual report
「For Money Forward ME, we ran television commercials, focused on promoting the service to new and dormant users and improving brand awareness, and the number of users continued to grow steadily.」
Measures to promote the service to new and dormant users and improve brand awareness through promotions, including television commercials, remain in place. - FY2018-Q3RestatedAnnual report
「In addition, looking ahead, the Company actively made upfront investments in hiring personnel to strengthen its organisational structure, relocating its offices, and advertising and other promotional activities.」
User acquisition through promotions, advertising and public relations continues as part of our upfront investments. - FY2017RestatedAnnual report
「We are actively conducting advertising activities using television commercials, online promotions and other measures to increase the number of users.」
Measures to improve brand awareness and acquire users through television commercials and online promotions remain in place. - FY2017-Q3RestatedAnnual report
「We actively made upfront investments in advertising and public relations through promotional activities.」
The policy of using promotions, advertising and public relations to acquire users and improve brand awareness remains in place. - FY2017-Q2AdvancedAnnual report
「As a result of conducting promotions, including television commercials, from December 2016, the number of users exceeded 5 million as of the end of May 2017.」
In addition to the existing promotional policy, initiatives including television commercials were implemented from December 2016. - FY2017-Q1RestatedAnnual report
「We worked to strengthen sales to accounting firms by opening branches nationwide and to improve brand awareness through promotional initiatives.」
The policy of using promotions to improve brand awareness remains in place. - FY2016First statedAnnual report
「We will actively pursue advertising and public relations activities to improve brand awareness and expand our customer base, after evaluating cost-effectiveness.」
Advertising and public relations, including television commercials, are the primary means of increasing brand awareness and acquiring users.