Raising Awareness Through Advertising
First written in FY2017. 15 of 19 entries say "Advanced", first in FY2019. Latest entry: FY2026.
The whole theme swung hardest in 2026: 2 of 16 companies on the "Worse" side.
11 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「Advertising and promotion expenses 746,563 1,049,563」
Advertising and promotion expenses for FY2026 were ¥1,049.563 million, up from ¥746.563 million in the previous fiscal year. The company is expanding initiatives to raise awareness, strengthen its brand and acquire new projects. - 2026-08-06AdvancedFinancial Results Presentation
「Implementing active marketing initiatives, including taxi advertising」
Taxi advertising and other initiatives were indicated as specific measures to raise awareness and promote sales. - FY2026-H1AdvancedAnnual report
「Advertising and promotion expenses 363,860 403,308」
Advertising and promotion expenses for the interim accounting period were ¥403.308 million, up from ¥363.860 million in the same period of the previous year. The company continues to expand initiatives to raise awareness and promote sales. - FY2025AdvancedAnnual report
「Advertising expenses for the current fiscal year totaled ¥746.563 million.」
Advertising expenses increased from ¥713.684 million in the previous fiscal year to ¥746.563 million, while the company continued and expanded initiatives to increase awareness and brand strength and acquire new projects. - FY2025-H1AdvancedAnnual report
「Advertising expenses 319,672 363,860」
Advertising expenses for the interim accounting period totaled ¥363.86 million, up from ¥319.672 million in the same period of the previous year. The company continues and expands its efforts to increase awareness and promote sales through advertising. - FY2024AdvancedAnnual report
「Advertising expenses 665,768 713,684」
Advertising expenses for the current fiscal year totaled ¥713.684 million, up from ¥665.768 million in the previous fiscal year. The company continues and expands advertising to increase awareness and brand strength and acquire new projects. - FY2024-Q2AdvancedAnnual report
「Advertising expenses 305,782 319,672」
Advertising expenses for the cumulative second quarter totaled ¥319.672 million, up from ¥305.782 million in the same period of the previous year. The company continues and expands its efforts to increase awareness and promote sales through advertising. - FY2023AdvancedAnnual report
「Advertising expenses 620,599 665,768」
Advertising expenses for the current fiscal year totaled ¥665.768 million, up from ¥620.599 million in the previous fiscal year. The company continues and expands advertising to increase awareness and brand strength and acquire new projects. - FY2023-Q2AdvancedAnnual report
「Advertising expenses 209,057 305,782」
Advertising expenses for the cumulative second quarter totaled ¥305.782 million, up from ¥209.057 million in the same period of the previous year. The company continues and expands its efforts to increase awareness and promote sales through advertising. - FY2022AdvancedAnnual report
「Advertising expenses 348,082 620,599」
Advertising expenses for the current fiscal year totaled ¥620.599 million, up from ¥348.082 million in the previous fiscal year. The company is expanding advertising to increase awareness and brand strength and acquire new projects. - FY2022-Q2AdvancedAnnual report
「Advertising expenses 104,753 209,057」
Advertising expenses for the cumulative second quarter totaled ¥209.057 million, up from ¥104.753 million in the same period of the previous year. The company continues and expands its efforts to increase awareness and promote sales through advertising. - FY2021AdvancedAnnual report
「The principal selling, general and administrative expense items and amounts for the current fiscal year are as follows.」
Advertising expenses for the current fiscal year totaled ¥348.082 million, up from ¥212.907 million in the previous fiscal year. - FY2021-Q2AdvancedAnnual report
「Advertising expenses 104,753」
Advertising expenses for the cumulative second quarter totaled ¥104.753 million, up from ¥55.292 million in the same period of the previous year. The company continues and expands its efforts to increase awareness and promote sales through advertising. - FY2020AdvancedAnnual report
「Advertising expenses for the current fiscal year totaled ¥212.907 million.」
The company increased advertising expenses from ¥146.061 million in the previous fiscal year to ¥212.907 million, continuing and expanding initiatives to increase awareness and acquire new customers. - FY2020-Q2RestatedAnnual report
「Advertising expenses 62,138 55,292」
The company recorded advertising expenses of ¥55.292 million for the cumulative second quarter, continuing its efforts to increase awareness and promote sales through advertising. - FY2020-Q1RaisedAnnual report
「Advertising expenses related to increasing awareness of the company’s services and acquiring new customers: ¥477.9 million (fiscal year ended June 2020: ¥70 million; fiscal year ended June 2021: ¥169 million; fiscal year ended June 2022: ¥238.9 million)」
For increasing awareness and acquiring new customers through advertising, the company presented a 3-year spending plan totaling ¥477.9 million, with a breakdown by fiscal year, making the initiative substantially more specific and expanding its scope. - FY2019AdvancedAnnual report
「This was because advertising expenses increased to generate additional revenue, but revenue increased by more than the rise in those expenses.」
The company increased advertising expenses from ¥118.146 million in the previous fiscal year to ¥146.061 million, quantitatively demonstrating initiatives to increase awareness and acquire new customers. - FY2018RestatedAnnual report
「Going forward, we intend to actively promote sales through advertising and promotional activities and work to increase awareness.」
The company continues to identify increasing awareness and promoting sales through advertising as future initiatives. - FY2017First statedAnnual report
「Going forward, we intend to actively promote sales through advertising and promotional activities and work to increase awareness.」
In addition to sales activities based on the functional advantages of its services, the company explicitly identified increasing awareness through advertising as a future initiative.