Expansion of the Luxury Housing Brand and Penetration of the High-End Market

「㈱スウェーデンハウス will address diverse needs, including housing for seniors and planned homes for younger customers. It will also respond to growing renovation demand and seek to enhance its brand strength by establishing a new design center in Ariake.」

「Sweden House Co., Ltd. worked to pass on increases in material prices and labor costs to selling prices and improve its gross profit margin. Although the number of homes sold declined from the previous fiscal year, selling prices and profit margins improved. It also received the overall No. 1 ranking for 11 consecutive years in the Oricon Customer Satisfaction Survey Homebuilder Detached Custom-Home Ranking, reflecting its high customer satisfaction. In Aichi Prefecture, where 玉善 operates, the number of new visitors increased as inventories of completed homes were reduced and price discount competition eased, resulting in a substantial year-on-year increase in the number of homes sold.」

「Under these conditions, Sweden House Co., Ltd. received the overall No. 1 ranking for 10 consecutive years since the survey began in 2015 in the Oricon Customer Satisfaction Survey Homebuilder Detached Custom-Home Ranking. It also received the High Standard Award and Leading Company Award at the Tokyo Eco Builders Award, a new program contributing to the achievement of zero emissions by 2050. While thoroughly promoting customer satisfaction and environmental performance, it established an employee training center in Ariake, Tokyo, and worked to improve services and technical capabilities for increasingly diverse customers.」

「Sweden House Co., Ltd. increased its product plans, established an employee training center in Ariake, Tokyo, and worked to improve customer service and technical capabilities.」

「In the Group's housing division, Sweden House Co., Ltd. is thoroughly promoting its 9 consecutive years at No. 1 overall in the Oricon Customer Satisfaction Survey Homebuilder Detached Custom-Home category, while making attractive proposals including increasing the number of plans for the standard product “Hemma Bäst” and constructing subdivisions.」

「Under these conditions, Sweden House Co., Ltd.'s housing philosophy of providing a comfortable living environment throughout the year and building homes whose value endures was recognized, and it received the overall No. 1 ranking for 9 consecutive years in the Oricon Customer Satisfaction Survey Homebuilder Detached Custom-Home Ranking. Amid restrictions on going out and face-to-face contact, we actively promoted this high evaluation and established the premium brand image, while strengthening the “VR Model House Walkthrough” viewing service by adding voice interaction and releasing the new-concept product “Sakitatenesta,” among others.」

「Under these conditions, Sweden House Co., Ltd.'s housing philosophy of providing a comfortable living environment throughout the year and building homes whose value endures was recognized, and it received the overall No. 1 ranking for 8 consecutive years in the Oricon Customer Satisfaction Survey Homebuilder Detached Custom-Home Ranking. Amid restrictions on going out and face-to-face contact, we actively promoted this high evaluation, worked to establish the premium brand image, and introduced the world's first “VR Model House Walkthrough” viewing service featuring a 3D character, in addition to holding nationwide online events.」

「We worked to provide customers with reassurance and establish the premium brand image by thoroughly promoting this award. At the same time, amid restrictions on going out and face-to-face contact, we strengthened our web presence through services including a “3D walkthrough” viewing service for model homes and the “Moose-kun” app providing various information about Sweden House. We also developed a new version of the standard-plan product “SAKITATE” adapted to the “new lifestyle,” encouraging purchases among younger generations and working to expand orders.」

「Based on promoting No. 1 comfort performance and homes whose value endures, we actively promoted the receipt of the No. 1 ranking for 6 consecutive years in the Oricon Japan Customer Satisfaction Ranking. During the current period, we also launched “HUS ECO ZERO × Zuttomo Solar,” a service jointly provided with Tokyo Gas Co., Ltd. offering free solar power generation equipment to customers building new detached homes, and introduced plans for single-story homes (Lättnad) with loft decks. As a result of enhancing product planning, the number of homes ordered increased 22% year on year.」

「We worked to provide customers with reassurance and establish the premium brand image by thoroughly promoting this award. At the same time, we expanded the product lineup and strengthened advertising by releasing subdivisions Östermalm, the standard single-story product LÄTTNAD and the premium product Radiance, among others.」

「Sweden House Co., Ltd. continued to promote No. 1 comfort performance, provide customers with reassurance and establish its premium brand image. However, amid the challenging detached-home market and increasingly cautious attitudes toward home purchases, with more customers waiting rather than buying in haste, the number of homes ordered fell below the same period of the previous year.」

「Sweden House Co., Ltd. worked to provide customers with reassurance and establish its premium brand image, based on promoting No. 1 comfort performance and homes whose value endures, and actively promoted its receipt of the No. 1 ranking for 5 consecutive years in the Oricon Japan Customer Satisfaction Ranking. During the current period, it released in succession Sweden House-produced subdivisions (Östermalm), the standard single-story product (Lättnad) and the premium product (Radiance), among others, and worked to expand orders.」

「Sweden House Co., Ltd. actively promoted its receipt of the No. 1 ranking for 5 consecutive years in the Oricon Japan Customer Satisfaction Ranking, based on its emphasis on No. 1 comfort performance and homes whose value endures, and worked to establish its premium brand image.」

「We worked to expand sales channels by leveraging the cost performance of the standard product “Hemma Bäst!,” released the year before last. In spring last year, we entered the premium rental housing market and worked to expand orders by releasing “RAD HUS,” Nordic-quality rental housing that provides comfortable spaces protected by high quality.」

「Sweden House Co., Ltd. actively promoted its receipt of the No. 1 ranking for 4 consecutive years in the Oricon Japan Customer Satisfaction Ranking and worked to expand sales of the standard product “Hemma Bäst!” and orders for “RAD HUS,” a new rental housing product for the premium rental housing market released in April of the previous year.」

「Sweden House Co., Ltd. actively promoted its receipt of the No. 1 ranking for 4 consecutive years in the Oricon Japan Customer Satisfaction Ranking and worked to expand sales of the standard product “Hemma Bäst!” and orders for “RAD HUS,” a new rental housing product for the premium rental housing market released in April of the current year.」

「Sweden House actively promoted its receipt of the No. 1 ranking for 4 consecutive years in the Oricon Japan Customer Satisfaction Ranking and worked to expand sales of the standard product “Hemma Bäst!” In April of the current year, it also released “RAD HUS,” a new rental housing product for the premium rental housing market.」

「Sweden House Co., Ltd. actively promoted its receipt of the No. 1 ranking in the Oricon Japan Customer Satisfaction Ranking and revised the planned product “HUS ECO ZERO LIMITED EDITION,” which is eligible for ZEH subsidies, while working to establish its premium brand image. At the same time, it worked to strengthen sales through product strategies including the new standard product “Hemma Bäst.”」

「Sweden House Co., Ltd. actively promoted its receipt of the overall No. 1 ranking for 3 consecutive years in the detached custom-home category of the Oricon Japan Customer Satisfaction Ranking. It pursued product strategies including the revision of the planned product “HUS ECO ZERO LIMITED EDITION,” which is eligible for ZEH subsidies, worked to establish its premium brand and strengthen sales, and released the new planned product “Hemma Bäst.”」

「Sweden House Co., Ltd. actively promoted its receipt of the No. 1 ranking for 3 consecutive years in the Oricon Japan Customer Satisfaction Ranking. It is working to strengthen sales, including by revising the planned product “HUS ECO ZERO LIMITED EDITION,” which is eligible for ZEH subsidies, and through other product strategies designed to establish its premium brand image and increase orders referred by existing customers.」

「In housing, as Sweden House's brand image of high quality and superior livability has become established, we will strengthen sales activities by renovating and expanding model homes, enhancing the nationwide sales network and sales structure, and focusing on acquiring new demand through the development of new products and other initiatives.」

「Sweden House Co., Ltd. actively promoted its receipt of the No. 1 ranking for 2 consecutive years in the Oricon Japan Customer Satisfaction Ranking. It also worked to strengthen customer acquisition at housing exhibition centers, penetrate the premium segment and increase orders referred by existing customers through the sale of the new-concept product “Bara vara” and the announcement of the ZEH-compliant “HUS ECO ZERO 2016 LIMITED EDITION,” among other initiatives.」

「We announced “Bara vara,” a lifestyle proposal inspired by Sweden, meaning “forgetting the passage of time and enjoying the things you love” in Swedish, with the aim of creating homes where “every day quietly becomes something special.” Through initiatives including promoting orders for single-story homes and second homes and announcing the ZEH-compliant “HUS ECO ZERO 2016 LIMITED EDITION,” we worked to strengthen customer acquisition, expand customer-specific product lineups and increase orders referred by existing customers.」

「Through the launch of “Bara vara,” a lifestyle proposal inspired by Sweden, we worked to strengthen customer acquisition, penetrate the premium segment, increase orders referred by existing customers and otherwise strengthen sales.」

「Through sales of “hus Premie Gården,” a lifestyle built around a distinctive return to the origins of the home, we worked to expand the premium brand image, further penetrate the premium segment and strengthen sales.」