Developing the practice market through simulator memberships at Value Golf Osaki

「In the lesson services business, membership at both Value Golf Osaki and Jeepers Golf Club Urayasu by ValueGolf increased steadily during the fiscal year. To meet customer needs and improve customer satisfaction, we actively provided new services and held events.」

「In the lesson services business, membership at both Value Golf Osaki and Jeepers Golf Club Urayasu by ValueGolf continued to perform steadily. We regularly held various events, including day trips and manufacturer demo days, which were well received by users.」

「At Value Golf Osaki and Jeepers Golf Club Urayasu by ValueGolf, recognition grew as multi-purpose golf facilities offering a diverse range of services, including indoor lessons, club trial use, practice, a shop and a workshop, and membership remained steady at both facilities. We also introduced initiatives to foster a new community among golfers, including operating golf tours for members.」

「In the lesson services business, membership at both Value Golf Osaki and Jeepers Golf Club Urayasu by ValueGolf continued to perform steadily. The stores regularly hold fitting events to help customers choose clubs suited to them. Golfers have responded favorably to the facilities as multi-purpose golf venues offering trial use, practice, lessons and shops, and visitor use has increased as customers visit for a variety of purposes. Going forward, we will use social media to raise awareness among a broad range of golfers and improve services and events to meet more needs.」

「In the lesson services business, we opened Jeepers Golf Club Urayasu by ValueGolf in March 2023 as the first location in a multi-location rollout of a new format modeled on Value Golf Osaki. The large-format facility has 12 parking spaces on a site along a major road, and includes the deeply discounted Jeepers golf shop, a six-bay range equipped with the latest simulators and a craft workshop, with more than 500 of the latest clubs available for trial use. In addition to allowing customers to try these clubs freely and take indoor lessons from professionals, the workshop is well received because customers can immediately consult specialist club craftsmen about detailed custom orders, including shafts with popular sleeves, grip replacements, lie-angle and loft adjustments. The costs incurred for the opening temporarily reduced the golf business's operating results for the first quarter, but the number of indoor lesson members and golf-equipment sales have both been progressing faster than planned, and we expect to recover the investment at an early stage.」

「At Value Golf Osaki, recognition grew as a multi-purpose facility with an adjoining golf shop where customers can take indoor lessons, and membership remained steady. Events such as round lessons, golf camps and competitions were well received and held several times each. We developed the service lineup as a multi-purpose golf facility that stands apart from other golf schools, while continuing preparations for future expansion to multiple locations.」

「At Value Golf Osaki, recognition continued to grow as a multi-purpose golf facility offering a diverse range of golf-related services, including trial use, practice, indoor lessons, course lessons and a shop, and membership remained steady. We extended operating hours from 20 September and added new instructors from 1 October, establishing a structure capable of meeting users' needs. As a result, revenue remained solid at 35.5% of the year-earlier level. Synergies from operating a multi-purpose golf facility also improved profitability, and preparations continued for a multi-location rollout modeled on Value Golf Osaki.」

「At Value Golf Osaki, membership continued to perform steadily. Golfers have responded favorably to the facility as a multi-purpose golf venue offering trial use, practice, lessons and a shop, and visitor use also increased as customers visited for a variety of purposes. To meet a broad range of needs, we are considering stronger recruitment of new early-morning and late-hour members and extending operating hours.」

「In indoor lessons, membership at Value Golf Osaki remained steady, and the facility generated stable earnings by holding events such as manufacturer-sponsored demo days and course lessons. We expanded the instructor team and strengthened the operating structure so that lessons could be tailored to members' needs. We will also continue improving the facility so that it attracts greater use by visitors as well as members.」

「At Value Golf Osaki, recognition expanded as a multi-purpose facility offering indoor lessons and an adjoining golf shop, and membership remained steady. Demand for trial use of new products and fitting increased particularly sharply, synergies began to emerge, and profitability improved substantially. We also developed the service lineup as a multi-purpose golf facility that stands apart from other golf schools, including through coverage in multiple media outlets, while preparing for future expansion to multiple locations.」

「Value Golf Osaki has become recognized by golfers as a multi-purpose golf facility offering a diverse range of golf-related services, including trial use, practice, indoor lessons, course lessons and a shop, and membership has remained steady. Synergies from operating a multi-purpose golf facility have also improved profitability, and we are preparing to expand to multiple locations using Value Golf Osaki as the model.」

「Value Golf Osaki has been well received by golfers and continues to perform steadily as a multi-purpose golf facility offering trial use, practice, lessons and a shop. To further improve services, we replaced the simulator in the private room with the latest “TRACKMAN4,” which can capture detailed ball-flight data. This enables more precise advice for services such as club fitting.」

「At Value Golf Osaki, we installed the latest simulators in all 12 bays in October last year and renewed the facility as one of Japan's largest indoor golf practice facilities, where customers can try the latest clubs from Japan and overseas. We further increased the number of trial clubs and now keep approximately 500 available, including women's and left-handed clubs. We also introduced QR-code automatic check-in to establish a more efficient operating structure, while strengthening infection-prevention measures and creating an environment where users can visit with confidence.」

「At Value Golf Osaki, we substantially renewed the facility by keeping 400 of the latest clubs available for trial use in Japan and overseas, including US models not yet sold in Japan, and equipping all 12 bays with the latest simulators, making it one of the largest facilities of its kind in Japan.」

「At Value Golf Osaki, facility utilization gradually recovered after operations resumed following the closure prompted by the Tokyo Metropolitan Government's request to suspend business operations. We expanded our instructor team and resumed round lessons, in which members receive lessons while playing on an actual golf course, offering services that meet members' needs. We have also decided to add the latest simulator in December. By continuing to deploy resources unique to our group, we aim to create a multi-purpose golf facility that stands apart from other golf schools.」

「At Value Golf Osaki, we resumed operations in June after the Tokyo Metropolitan Government lifted its request to suspend business operations. The reopening included additional new simulators, revised lesson programs, a caddie-bag storage service and member trips held twice a year. By continuing to deploy resources unique to our group, we aim to create a multi-purpose golf facility that stands apart from other golf schools.」

「At Value Golf Osaki, we substantially renewed the facility under the banner of a reopening, including adding new simulators, changing the lesson programs, launching a caddie-bag storage service and holding member trips twice a year. However, following a request from the Tokyo Metropolitan Government to suspend business operations due to the spread of COVID-19, we closed the facility from 8 April. During the closure, we took thorough infection-prevention measures in preparation for reopening after the request was lifted, including modifying the lesson programs to allow for social distancing and improving ventilation throughout the facility, while creating an environment where members could visit with confidence.」

「At Value Golf Osaki, we focused on acquiring new members through initiatives such as campaigns offering free admission and annual membership fees to people in their 20s and 30s. We also began corporate sales to companies, universities and elderly care facilities near Osaki, promoting the facility for broad use as an employee-benefits and exercise facility for health promotion.」

「To attract new users, we introduced practice-focused simulator memberships and a limited-time, low-cost trial plan. We also prepared to launch new services such as golf fitness and advanced advertising and promotional activities to make more efficient use of unused space at the facilities.」

「Focusing on this “practice” market, we began recruiting “simulator members” to meet the needs of golfers who want to practice without taking lessons. Equipped with the latest simulators, our facilities can measure golfers' swing speeds and ball trajectories, providing an environment superior to that of a typical outdoor driving range. In parallel, we formulated a plan to add more simulators in line with membership applications and are preparing for future expansion.」