Sharp Decline in Advertising Placements and Orders Due to COVID-19

「In the Other business segments, within the Advertising Media Production business, revenues at bridal media advertising clients, including wedding venues, have been recovering. As the main media platforms were scheduled to be renewed from the current fiscal year with a focus on the web, preparations for the future included consolidating production projects within the Group, producing advertising materials for golf courses and expanding sales channels into education-related media, with the aim of changing the sales mix.」

「In the Other business segments, revenue at wedding venues and other clients of bridal media advertising has been trending toward recovery. We also worked to shift the business mix toward new, higher-margin production offerings by using internal production resources.」

「In the Other business segments, within the Advertising Media Production business, the number of requests to place bridal advertisements also remained firm.」

「In the Other business segments, visitor numbers at wedding venues, the main clients of the advertising media production business, had recovered to approximately 80% of pre-COVID-19 levels. Couples' preferences were also shifting from small-scale weddings with around 20 guests toward medium-sized weddings with 40 to 50 guests. As a result, wedding venue revenue was trending higher, and requests to place advertisements remained firm.」

「Revenues at wedding venues and other clients of bridal media advertising have been recovering. Visitor numbers had recovered to approximately 80% of pre-COVID-19 levels and remained stable, while the number of wedding guests was also gradually recovering from small gatherings toward events with 40–60 guests. To meet demand in the COVID-19 era, we supported the creation of media value by proposing new wedding formats tailored to the number of guests attracted, among other initiatives.」

「In the Other business segments, within the Advertising Media Production business, revenues at bridal media advertising clients, including wedding venues, have been recovering. The number of visits to wedding venues for tours and consultations was also returning to approximately 80% of pre-COVID-19 levels, while holding smaller weddings had become a major trend, making an increase in average spending per customer a future challenge. The number of projects involving recruitment media advertising and article placements in travel media also increased, reflecting the recovery in corporate performance and other factors.」

「The number of requests to place bridal and job advertisements with the Group has increased, and we strengthened our in-house capacity to accept work so that we can respond to sudden orders in the future.」

「In the bridal industry, the main client base for the Advertising Media Production business, weddings have continued to be held on a smaller scale as more couples have sought to reduce the number of guests to prevent the spread of COVID-19. As a result, the number of requests to place advertisements has remained sluggish. In recruitment media, the number of placement requests has gradually begun to increase, reflecting labor shortages associated with the revitalization of corporate economic activity.」

「As companies' earnings began to recover, the number of requests to place advertisements in recruitment media increased, and orders for the advertising media production business showed signs of recovery. The bridal industry, however, continued to be affected by COVID-19, and the number of requests from venues to our clients did not recover. As a result, our business as a whole recorded lower revenue.」

「In the Other business segment, revenue at wedding venues and other clients of bridal media advertising in the advertising media production business was trending toward recovery. However, the recovery had not progressed far enough for clients to invest in advertising, partly because weddings were being scaled down, and difficult conditions continued. Meanwhile, advertising in recruitment media and article placements in travel media trended above forecast, reflecting the recovery in corporate performance.」

「In the Other business segment, the advertising media production business showed signs of a gradual recovery, including increases in visitors and inquiries at wedding venues and other clients of bridal media advertising. However, weddings were increasingly being scaled down and simplified, including by limiting the number of guests. As a result, revenue at wedding venues and other facilities remained sluggish, and more time is expected to be needed before this translates into advertising placements. In recruitment advertising, the number of companies wishing to place advertisements has begun to increase, and requests for placements are also rising.」

「In the Other business segment, orders declined sharply as requests for placements in the bridal and recruitment media that are the main clients of the advertising media production business fell substantially due to COVID-19. Although requests for bridal media placements were recovering following a campaign by the media publisher, they remained at about half the usual level and conditions continued to be difficult.」

「In the Other business segment, the number of Group orders remained sluggish as more companies refrained from placing recruitment advertisements in response to the stagnation of economic activity. However, Recruit Co., Ltd. conducted a campaign targeting end clients such as wedding venues, causing requests for placements in bridal media to trend above forecast.」

「In the Other business segment, the advertising media production business was affected by declines in sales at end clients such as wedding venues due to COVID-19, resulting in a sharp decrease in requests for placements in bridal media. In recruitment advertising, many companies refrained from placing advertisements amid the stagnation of economic activity, leading to a substantial decline in the Group's orders.」

「In the Other business segment, the advertising media production business was affected by a decline in sales at end clients such as wedding venues due to the COVID-19 pandemic, resulting in a sharp decrease in requests for placements in bridal media. In recruitment advertising, many companies refrained from placing advertisements amid the stagnation of economic activity, leading to a substantial decline in the Group's orders.」