Enhancing Marketing Methods and Data Analysis
First written in FY2016. 14 of 33 entries say "Restated". Latest entry: 2026-08-14.
The whole theme swung hardest in 2026: 1 of 6 companies on the "Worse" side.
0 other companies' latest entry also says "Cited as achieved".
- 2026-08-14Cited as achievedFinancial results presentation
「Achieved substantial profit growth by absorbing the impact of the business transfer through higher cloud business revenue and more efficient advertising expenses.」
The Company described efficiency gains in advertising expenses as contributing to profit growth after the business transfer. - FY2026AdvancedAnnual report
「Going forward, while assessing cost-effectiveness, we will promote participation in trade shows in addition to using mass media such as the internet, television and magazines. We will also work to improve marketing precision based on data analysis while using both online and offline channels,」
Explicitly setting out the optimization of advertising expenses based on cost-effectiveness while keeping them below the previous year's level, and improving marketing precision based on online and offline data analysis. - FY2026-H1Updated interim-period advertising expense resultsAnnual report
「In addition to continuing strategic advertising investment based on the growth potential and cost-effectiveness of each service, personnel expenses were below the initial plan, resulting in a substantial increase in profit year on year.」
Continuing advertising investment based on the growth potential and cost-effectiveness of each service, with interim-period advertising expenses of ¥4,536 million. - FY2025-H1Updated advertising expense resultsAnnual report
「Advertising expenses ¥4,373 million」
Continuing marketing investment focused on the core services, with advertising expenses of ¥4,373 million during the interim consolidated accounting period. - FY2024RestatedAnnual report
「The marketing strategy currently used in our cloud business may become outdated over time. Accordingly, we will adopt new marketing methods, analyze the resulting data, and work to strengthen our sales capabilities.」
Reaffirming the strengthening of sales capabilities through new marketing methods and data analysis. - FY2024-Q3AdvancedAnnual report
「In the cloud business, we worked to strengthen sales and marketing activities by reviewing our organizational structure. In addition, the number of customers remained strong during the three months ended September 30, reflecting a substantial increase in new customer additions driven by increased demand following the introduction of the invoice system.」
Reporting that a review of the organizational structure and stronger sales and marketing activities, together with expanding demand driven by the invoice system, resulted in a substantial increase in the number of new customers adopting the services. - FY2024-Q2AdvancedAnnual report
「In the cloud business, we worked to strengthen sales and marketing activities by reviewing our organizational structure. In addition, responding to demand for greater operational efficiency driven by the invoice system, the number of new customers adopting the core Rakuraku Seisan expense management service and Rakuraku Meisai electronic invoicing service increased substantially.」
Advancing the strengthening of sales and marketing activities through a review of the organizational structure, resulting in a substantial increase in new customers adopting the core services. Advertising expenses were ¥4,109 million. - FY2024-Q1AdvancedAnnual report
「The cloud business worked to strengthen its sales capabilities by reviewing its organizational structure and actively expanded advertising, including TV commercials, to increase the number of new customer adoptions. As a result, revenue was ¥6,832 million, up 36.4% year on year.」
Reporting that active advertising through TV commercials and other media led to an increase in the number of new customers adopting the services and cloud business revenue of ¥6,832 million, up 36.4% year on year. - FY2023Added full-year advertising expense resultsAnnual report
「In the cloud business, we actively advertised through TV commercials and other media, focusing on the core Rakuraku Seisan expense management service and Rakuraku Meisai electronic invoicing service, and worked to increase the number of new customers adopting the services.」
Continuing advertising through TV commercials and other media focused on the core services, with advertising expenses of ¥6,395 million for the fiscal year. - FY2023-Q3RestatedAnnual report
「In terms of expenses, we continued actively spending on advertising expenses.」
Continuing growth investment through active spending on advertising expenses. - FY2023-Q2Added advertising expense resultsAnnual report
「In terms of expenses, although the hiring plan was partially unmet, we continued growth investment as planned by actively spending on advertising expenses. Advertising expenses ¥2,927 million」
Continuing growth investment through active spending on advertising expenses, which totaled ¥2,927 million during the second quarter of the current consolidated cumulative period. - FY2022AdvancedAnnual report
「In the cloud business, the effects of increased marketing investment from the beginning of the fiscal year emerged as an increase in new orders during the second half, resulting in a substantial increase in the number of customers.」
Reporting that the effects of increased marketing investment from the beginning of the fiscal year emerged during the second half, leading to increases in new orders and the number of customers. - FY2022-Q3AdvancedAnnual report
「As the effects of the marketing initiatives strengthened from the beginning of the fiscal year gradually became apparent, new orders for the Rakuraku Seisan expense management service and the Rakuraku Meisai electronic invoicing service were strong, while orders for other major cloud services also remained solid.」
Reporting that the effects of the marketing initiatives strengthened from the beginning of the fiscal year gradually became apparent, with new orders for major services performing strongly and remaining solid. - FY2022-Q1ReframedAnnual report
「With the aim of achieving an even higher revenue CAGR (compound annual growth rate), we are accelerating the PDCA cycle for hiring plans and marketing initiatives and strengthening growth investment.」
Expanding the previous description of new marketing methods and data analysis to encompass a framework for accelerating the PDCA cycle for hiring plans and marketing initiatives to achieve the new medium-term management targets. - FY2021AdvancedAnnual report
「We worked to improve the efficiency of advertising expenses with the aim of achieving our medium-term target of a 30% CAGR (compound annual growth rate).」
In addition to our existing marketing investment policy, we explicitly set out measures to improve the efficiency of advertising expenses. Advertising expenses were ¥954.651 million, down from ¥2,123.459 million in the previous year, while cloud business revenue increased. - FY2020RestatedAnnual report
「The marketing strategy currently used in our cloud business may become outdated over time. Accordingly, we will adopt new marketing methods, analyze the resulting data, and work to strengthen our sales capabilities.」
Reaffirming the strengthening of sales capabilities through updated marketing methods and data analysis. - FY2020-Q3RestatedAnnual report
「Although higher revenue had a positive effect on earnings, segment profit was ¥674.354 million, down 35.5% year on year, as we made active marketing investments, including TV commercials for the Rakuraku Seisan expense management service.」
Continuing active marketing investments, including TV commercials for the Rakuraku Seisan expense management service, and an investment policy focused on cost-effectiveness. - FY2020-Q2AdvancedAnnual report
「In terms of earnings, operating profit exceeded the plan as a result of achieving revenue growth above plan and making efficient marketing investments focused on cost-effectiveness.」
Marketing investments focused on cost-effectiveness contributed to revenue growth and operating profit above plan. However, operating profit margin was 12.5% due to the aggressive investments. - FY2020-Q1AdvancedAnnual report
「Although higher revenue had a positive effect on earnings, segment profit was ¥433.763 million, up 8.3% year on year, as we invested in marketing with an emphasis on cost-effectiveness.」
Reporting increased cloud business revenue and segment profit of ¥433.763 million following marketing investments focused on cost-effectiveness. - FY2019RestatedAnnual report
「The marketing strategy currently used in our cloud business may become outdated over time. Accordingly, we will adopt new marketing methods, analyze the resulting data, and work to strengthen our sales capabilities.」
Reaffirming the strengthening of sales capabilities through new marketing methods and data analysis. - FY2019-Q3RestatedAnnual report
「The cloud business made active growth investments, including strengthening marketing, increasing its sales staff and continuously improving functionality to enhance the competitiveness of existing services.」
Continuing to strengthen marketing for the cloud business, together with increasing the sales workforce and improving the functionality of existing services. - FY2019-Q2RestatedAnnual report
「We implemented initiatives to raise awareness, including TV commercials for the Rakuraku Seisan expense management service, and strengthened sales activities aimed at acquiring new customers.」
Continuing marketing initiatives such as TV commercials and strengthening sales activities aimed at acquiring new customers. - FY2018RestatedAnnual report
「The marketing strategy currently used in our cloud business may become outdated over time. Accordingly, we will adopt new marketing methods, analyze the resulting data, and work to strengthen our sales capabilities.」
Reaffirming the strengthening of sales capabilities through new marketing methods and data analysis. - FY2018-Q3RestatedAnnual report
「Specifically, we focused on increasing our sales headcount and strengthening marketing to expand the number of companies using and the revenue from the cloud expense settlement system 「楽楽精算」, which we position as our core service.」
Continuing to strengthen marketing to improve sales capabilities, together with increasing the sales workforce. - FY2018-Q2AdvancedAnnual report
「We made active investments to strengthen sales and marketing, including running TV commercials for the Rakuraku Seisan expense management service in the Tokyo metropolitan and Kansai regions.」
Reporting the specific measure of running TV commercials in the Tokyo metropolitan and Kansai regions as part of measures to strengthen sales and marketing. - FY2018-Q1RestatedAnnual report
「We made active investments to strengthen sales and marketing.」
Continuing to strengthen sales and marketing as part of our growth investment. - FY2017RestatedAnnual report
「Accordingly, we will adopt new marketing methods, analyze the resulting data, and work to strengthen our sales capabilities.」
Reaffirming the strengthening of sales capabilities through updated marketing methods and data analysis. - FY2017-Q3RestatedAnnual report
「In addition to strengthening marketing, the cloud business made active growth investments, including continuously increasing its sales staff and improving the functionality of existing services.」
Continuing to strengthen marketing as part of our growth investment. - FY2017-Q2RestatedAnnual report
「In addition to strengthening marketing, the cloud business made active growth investments, including continuously increasing its sales staff and improving the functionality of existing services.」
Continuing to strengthen marketing as growth investment. - FY2017-Q1RestatedAnnual report
「In addition to strengthening marketing, the cloud business made active growth investments, including continuously increasing its sales staff and improving the functionality of existing services.」
Continuing to strengthen marketing as part of our growth investment. - FY2016First statedAnnual report
「We will adopt new marketing methods, analyze the resulting data, and work to strengthen our sales capabilities.」
Policy of introducing new methods and data analysis in light of the possibility that existing marketing methods may become outdated.