Growth of the Internet Advertising and PR Markets
First written in FY2017-Q1. 5 of 12 entries say "Advanced", first in FY2017. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026WorsenedAnnual report
「Total PR industry revenue was ¥139.1 billion in fiscal 2024, a slight decline from ¥147.9 billion in fiscal 2022 according to the previous survey.」
Total PR industry revenue declined from ¥147.9 billion in fiscal 2022 to ¥139.1 billion in fiscal 2024. - 2026-04-13AdvancedEarnings presentation
「プレスリリース配信市場のさらなる拡大を自ら牽引しつつ、周辺の「国内PR業市場（約1,400億円）」を次なるターゲットに据え、事業規模の拡大を目指す」
従来のPR市場の回復・拡大の説明に加え、国内PR業市場を次の事業拡大対象として具体化した。 - FY2025RestatedAnnual report
「Total PR industry revenue was ¥147.9 billion in fiscal 2022, substantially exceeding the ¥111.1 billion reported in the previous survey for fiscal 2020. This indicates that the PR market recovered from the damage caused by the COVID-19 pandemic and is again expanding.」
The explanation that the PR market had recovered from the COVID-19 pandemic and was on an expansionary trend was reiterated. - FY2024AdvancedAnnual report
「Total PR industry revenue was ¥147.9 billion in fiscal 2022, substantially exceeding the ¥111.1 billion reported in the previous survey for fiscal 2020. This indicates that the PR market recovered from the damage caused by the COVID-19 pandemic and is again expanding.」
Total PR industry revenue recovered and expanded from ¥111.1 billion in fiscal 2020 to ¥147.9 billion in fiscal 2022. - FY2022WorsenedAnnual report
「Total PR industry revenue was ¥111.1 billion in fiscal 2020, down from ¥129.0 billion in fiscal 2018 according to the previous survey. While the market had previously been on an expansionary trend and the importance of PR to companies was increasing, we believe the impact of the COVID-19 pandemic was clearly reflected in the decline.」
Total PR industry revenue declined from ¥129.0 billion in fiscal 2018 to ¥111.1 billion in fiscal 2020, reflecting the pronounced impact of the COVID-19 pandemic. - FY2021AdvancedAnnual report
「According to the 2019 PR Industry Survey Report published by the Japan Public Relations Association, total PR industry revenue increased from ¥94.8 billion in fiscal 2014 to ¥101.6 billion in fiscal 2016 and ¥129.0 billion in fiscal 2018, indicating an expansionary trend. We believe the importance of PR to companies is increasing.」
New quantitative data showed total PR industry revenue of ¥94.8 billion in fiscal 2014, ¥101.6 billion in fiscal 2016 and ¥129.0 billion in fiscal 2018, indicating market expansion. - FY2018AdvancedAnnual report
「Japan's total advertising expenditure in 2017, as reported by Dentsu in its February 2018 publication Advertising Expenditures in Japan, recorded positive growth for the sixth consecutive year. By medium, internet advertising expenditure continued to post double-digit growth at 115.2% of the previous year, continuing to drive the advertising industry.」
The latest specific figures for the advertising market were reported: total advertising expenditure recorded positive growth for the sixth consecutive year, while internet advertising expenditure reached 115.2% of the previous year. - FY2018-Q1SoftenedAnnual report
「In the advertising industry, Japan's total advertising expenditure in 2016, as reported by Dentsu in its February 2017 publication Advertising Expenditures in Japan, recorded positive growth for the fifth consecutive year. By medium, growth in internet advertising continued to drive the advertising industry. In the PR market, the use of visual content, including video, has increased year by year, and the market is being expanded by increasingly diverse and complex strategic communication processes.」
The market-growth trend was maintained, with the addition of increased use of visual content, including video, and increasingly diverse and complex communication. The specific growth rates of 101.9% for total advertising expenditure and 113.0% for internet advertising expenditure were omitted, making the quantitative explanation less detailed. - FY2017AdvancedAnnual report
「In the advertising industry, Japan's total advertising expenditure in 2016, as reported by Dentsu in its February 2017 publication Advertising Expenditures in Japan, recorded positive growth for the fifth consecutive year at 101.9% of the previous year. By medium, internet advertising expenditure continued to record double-digit growth at 113.0% of the previous year, again driving the advertising industry.」
The market-growth explanation became more specific: total advertising expenditure was 101.9% of the previous year, marking the fifth consecutive year of positive growth, while internet advertising expenditure was 113.0%. - FY2017-Q3SoftenedAnnual report
「In the advertising industry, the internet advertising and PR markets continued to perform steadily.」
The description of continued steady market conditions was maintained, while the specific year-on-year figures for internet advertising expenditure and PR industry revenue reported previously were omitted, making the quantitative explanation less detailed. - FY2017-Q2RestatedAnnual report
「In the advertising industry, Japan's total advertising expenditure in 2015, as reported by Dentsu in its February 2016 publication Advertising Expenditures in Japan, exceeded the previous year’s level for the fourth consecutive year. By medium, internet advertising expenditure grew 110.2% year on year, recording double-digit growth and driving the advertising industry. PR industry revenue in Japan's PR market, based on the May 2016 report published by the Japan Public Relations Association, also increased by 5.1 percentage points year on year, showing steady growth, as increasingly complex communication processes continued to drive expansion of the PR market.」
The explanation of market growth was reiterated, including internet advertising expenditure at 110.2% of the previous year's level and PR industry revenue up 5.1 percentage points year on year. - FY2017-Q1First statedAnnual report
「Japan’s total advertising expenditures in 2015, as reported by Dentsu in its February 2016 report Advertising Expenditures in Japan, exceeded the previous year’s level for the fourth consecutive year. By medium, internet advertising expenditures grew 110.2% year on year, recording double-digit growth and driving the advertising industry. PR industry revenue in Japan’s PR market, based on the market size report released by the Public Relations Society of Japan in May 2016, also increased 5.1 percentage points year on year, showing steady growth. The increasingly complex communications process is itself driving growth in the PR market.」
Total advertising expenditures increased for the fourth consecutive year, internet advertising expenditures were 110.2% of the prior-year level, and PR industry revenue increased by 5.1 percentage points year on year.