Mendori’s expansion into Taiwan and South Korea and efforts to raise awareness
First written in FY2017-Q3. 2 of 3 entries say "Advanced", first in FY2017. Latest entry: FY2018-Q1.
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- FY2018-Q1AdvancedAnnual report
「The LINE sticker character Menmeon, distributed by 株式会社インクルーズ, has expanded beyond LINE stickers in Japan and overseas, including through the launch of a collaborative daypack with OUTDOOR PRODUCTS, a brand that markets outdoor goods worldwide.」
For Menmeon, it is expanding into products beyond LINE stickers, including the launch of a collaborative daypack with the globally marketed brand OUTDOOR PRODUCTS. - FY2017AdvancedAnnual report
「The LINE sticker character Menmeon, distributed by 株式会社インクルーズ, has achieved 2.42 million downloads worldwide and more than 2.5 billion sticker sends and receives. In Japan, it has expanded beyond LINE stickers through prize merchandise at amusement facilities nationwide, appearances in various events in costume, collaborations with numerous characters and an animated adaptation. As of the end of 2017, it had been commercialised in more than 300 products. Overseas, it was first selected as the campaign character for 3,122 FamilyMart stores in Taiwan, followed by selection for free advertising stickers by four major companies, including Taiwan's leading telecom carrier Chunghwa Telecom. It has also been used on snack packaging and electronic money cards, further expanding its applications. Stickers have also been distributed for KakaoTalk and WeChat, extending its reach beyond Taiwan to South Korea and China and significantly raising awareness in Japan and overseas.」
Menmeon expanded to 2.42 million downloads worldwide, 2.5 billion sends and receives, and more than 300 commercialised products as of the end of 2017, while its rollout in Taiwan, South Korea and China also progressed. - FY2017-Q3First statedAnnual report
「Regarding the self-distributed LINE stickers featuring “Mentori,” we distributed LINE stickers created in collaboration with other characters in Japan, launched a collaboration café in Taiwan with a hugely popular local character, and had “Mentori” selected as the campaign character for all 3,122 Taiwan FamilyMart stores. In addition to promotional activities and in-store merchandise sales, we distributed collaboration LINE advertising stickers exclusively in Taiwan. These initiatives resulted in stable download volumes and a significant increase in recognition in Taiwan. In addition, since August 2016, “Mentori” has been selected as an official sticker character for KakaoTalk, South Korea’s largest messaging app, and we have begun distributing animated “Mentori” stickers.」
For Menmeon, it provides details for the first time on campaigns at all 3,122 FamilyMart stores in Taiwan, collaborative initiatives in Taiwan and the distribution of official stickers on KakaoTalk in South Korea.