Expansion of Owned Media and YouTube Channel

「During the current consolidated fiscal year, some media platforms continued to be affected by changes to Google’s algorithm. However, the integration of multiple media platforms into ショーケース プラス, which was newly launched in July 2024, has put our core smartphone-related media platforms on a recovery trend.」

「In July, as a new initiative, we integrated the media platforms we had previously operated and launched ショーケース プラス. The initiative was started to improve operating efficiency, including by reducing server and other costs. We will work to improve sales and earnings ahead of the new iPhone sales season in the second half of the fiscal year.」

「We operate a diverse lineup of SEO media platforms, including the core smartphone-related media platforms bitWave, スマホのススメ and ひかりチョイス, as well as くらべて英会話, an English conversation media platform, MATCH×MATCH, a dating app comparison media platform, and kireiチョイス, a hair-removal comparison media platform. Our goal for the current fiscal year is to monetize media platforms launched since 2022.」

「During the current fiscal year, we established a policy of focusing on SEO media and discontinued advertising-driven media at the beginning of the fiscal year. Going forward, we will focus on monetizing the media platforms we have launched and growing our existing assets.」

「Launching new media remains a priority for the current fiscal year. In the third quarter, we jointly launched “kireiチョイス,” a web media platform that provides easy-to-understand comparisons of medical hair removal services, with ワールドジャパン株式会社 (Shibuya-ku, Tokyo).」

「During the quarter, we launched MATCH×MATCH, which provides an easy-to-understand guide to dating apps, and スマホ365, a web media platform providing information on smartphones, iPhones, carriers and low-cost SIMs.」

「The core smartphone news media platforms bitWave and スマホのススメ, and cody, a programming school information media platform launched last year, made significant contributions to performance. Increasing the number of media platforms remained a priority for the current fiscal year, and in January 2023 we launched くらべて英会話 and なるほどスマホ, a joint media platform with Hamee株式会社 (TSE Prime: 3134).」

「As the first project under our joint business with 日本テレホン社, we launched ひかりチョイス in May, an integrated media platform covering fiber-optic broadband, low-cost SIMs, Wi-Fi and home routers. In financial-related media, we also launched several media platforms, including the cryptocurrency media platform Money Pitch. Increasing the number of media platforms was a priority for the current fiscal year, and progress is in line with the plan.」

「The core smartphone news media platforms bitWave and スマホのススメ, and the new programming school information media platform cody, continued to perform steadily. We also launched several new media platforms, including the cryptocurrency media platform Money Pitch. As the first project under our joint business with 日本テレホン社, we launched ひかりチョイス, an integrated media platform covering fiber-optic broadband, low-cost SIMs, Wi-Fi and home routers.」

「As of the date of submission of this quarterly report, the YouTube video media platform explaining credit card comparisons had more than 59,000 channel subscribers and continued to contribute to customer acquisition as a new traffic channel for existing media.」

「As of the end of the current consolidated fiscal year, the YouTube video media platform explaining credit card comparisons had more than 39,000 channel subscribers and continued to contribute to customer acquisition as a new traffic channel for existing media.」

「As of the date of submission of this quarterly report, the YouTube video media platform explaining credit card comparisons had more than 37,000 channel subscribers and continued to contribute to customer acquisition as a new traffic channel for existing media.」

「During the cumulative second quarter of the current consolidated fiscal year, we launched a new financial product comparison media platform, but earnings declined as we remained in the investment phase. The credit card comparison video media platform on YouTube exceeded 30,000 channel subscribers and continued to contribute to increased page views as a new traffic channel for existing media.」

「The video media platform that compares and explains credit cards through YouTube videos exceeded 20,000 channel subscribers and continued to contribute to increased page views as a new traffic channel for existing media.」

「The core smartphone news media platform bitWave continued to generate substantial affiliate revenue and contribute to performance. 金融Lab., a financial information media platform that explains money-related information clearly, and ARVO, a beauty media platform, also contributed to performance through steady growth. Media using YouTube contributed to increased page views as a new traffic channel for existing media.」

「The core smartphone news media platform bitWave continued to generate substantial affiliate revenue and contribute to performance. 金融Lab., a financial information media platform that explains money-related information clearly, made a growing contribution to performance. ARVO, a media platform for women, exceeded 4 million monthly page views and contributed to performance. Media using YouTube contributed to increased page views as new traffic channels for existing media.」

「The core smartphone news media platform bitWave continued to generate substantial affiliate revenue and contribute to performance. 金融Lab., a financial information media platform that explains money-related information clearly, made a growing contribution to performance. ARVO, a media platform for women, exceeded 4 million monthly page views and contributed to performance. Media using YouTube contributed to increased page views as new traffic channels for existing media.」

「The core smartphone news media platform bitWave continued to generate substantial affiliate revenue and contribute to performance. 金融Lab., a financial information media platform that explains money-related information clearly, also generated revenue. ARVO, a media platform for women, exceeded 4 million monthly page views and contributed to performance. リンリン スマホ少女, which presents smartphone news in YouTube videos, exceeded 6,000 channel subscribers, while 山田のレゾンデートル, which explains money-related information clearly, exceeded 3,000 subscribers. Both contributed to increased page views as new traffic channels for existing media.」