Transforming from a Functional-Paper Manufacturer into a Consulting-Oriented Manufacturing Services Company and Building the AWA Brand
First written in FY2018. 2 of 5 entries say "Restated". Latest entry: FY2026.
Awa Paper & Technological Company moved to the "Worse" side of this theme in 2026.
0 other companies' latest entry also says "Reframed".
- FY2026ReframedAnnual report
「Based on the Fifth Medium-Term Management Plan and under the basic policy of achieving exceptional quality, we will expand profits centered on separation membrane support materials, create new growth areas, and work to establish a stable earnings base.」
The positioning has been reorganized from a conventional functional-paper manufacturer aspiring to become a consulting-based manufacturing services business under the AWA brand, to the realization of “superior quality” and the creation of growth areas centered on separator supports. - FY2023AdvancedAnnual report
「We aim to build brands by continually improving M-thermo, a thermal management material with functions such as thermal insulation and heat conduction, and M-fine, a wastewater treatment system that contributes to the conservation and effective use of water resources through water recycling, while communicating the appeal of these products through trade shows and our website.」
The company has given concrete form to measures for developing the AWA and new-business brands, including improvements to M-thermo and M-fine, greater awareness through trade shows and its website, and brand development. - FY2022RestatedAnnual report
「To further enhance the value of the corporate brand AWA and the global-market value of PURELY, the core brand for our water-treatment-related materials business, and AWAPAPER, a brand centered on engine filtration media, we will pursue higher quality and expand our product lineup. To effectively develop M-fine, M-thermo, and CARMIX, our brands for new businesses, we will strengthen marketing activities, develop products that meet market needs, and work to increase brand awareness.」
The policy of developing the AWA brand has been given concrete form and continues through efforts to enhance the value and increase awareness of the brand portfolio, including PURELY, AWAPAPER, M-fine, M-thermo, and CARMIX. - FY2019RestatedAnnual report
「We set the transformation of our conventional functional paper manufacturing model into a consulting-based manufacturing services business as a goal. By delivering customer value that is one step ahead and earning our customers' full trust, we will build the world's highest-quality AWA brand and pursue growth.」
The transition from a functional paper manufacturer to a consulting-based manufacturing services business and the development of the AWA brand remain management policies. - FY2018First statedAnnual report
「We will transform our business from the conventional functional paper manufacturing model into a consulting-based manufacturing services business. By delivering customer value that is one step ahead and earning our customers' full trust, we will build the world's highest-quality AWA brand and pursue growth.」
The company set out a transition from its conventional functional paper manufacturing business to a consulting-based manufacturing services business incorporating related technologies and services, together with the development of the AWA brand.