Expansion of the Disposable Diaper Business in Japan and Overseas

「In the wellness care business, the company revamped the 「ネピアテンダー」 pad series in January 2026 and is working to provide products designed with care and nursing settings in mind under the concept of 「共創介護」. In the healthcare business, it launched 「鼻セレブ SKINLISM 美容液マスク」 in March 2026 and is expanding into skincare as a new business area.」

「In the wellness care business, the company will focus on adult diapers, for which demand is expected to grow. While pursuing initiatives to reduce environmental impact, such as joint transportation with other companies, it will remain close to the needs of care and nursing settings and continue supplying products trusted by both caregivers and care recipients.」

「In the children's segment of the disposable diaper business, domestic production has ended. Overseas markets, including Malaysia and Indonesia, continue to grow, and the company will maintain and expand its business there.」

「In Japan, demand for adult disposable diapers is expected to grow as the population requiring long-term care or support increases. In response, a new converting machine began operating at the 王子ネピア Fukushima Plant in September 2022.」

「In children's disposable diapers, we are enhancing the value of the Nepia brand through sales of Genki!, our unified domestic and overseas brand. In Malaysia, we are increasing production capacity by restructuring the production system, including installing new disposable diaper converting equipment. In Indonesia, through manufacturing and sales at the local disposable diaper plant operated by the joint venture, we are securing cost competitiveness and strengthening our business base while pursuing further expansion, including in neighboring countries. In addition, in China, we are expanding sales of Whito Premium, with further improved quality and performance, as well as thin products designed to meet the needs of local consumers.」

「In children's disposable diapers, we are developing a unified domestic and overseas brand. Together with “Genki!” (Ｇｅｎｋｉ！), renewed in April 2021, we will enhance the value of the Nepia brand in the diaper business by developing the high-quality, premium-priced market with “Whito” (Ｗｈｉｔｏ), a highest-quality brand pursuing babies' comfort through new technology. In China, where the high-value-added, premium-priced diaper market is growing rapidly, we are expanding sales of Whito Premium (Ｗｈｉｔｏ　Ｐｒｅｍｉｕｍ), with further improved quality and performance. In Malaysia, we are increasing production capacity by restructuring the production system, including installing new disposable diaper converting equipment. In Indonesia, through manufacturing and sales at the local disposable diaper plant operated by the joint venture, we are securing cost competitiveness and strengthening our business base while pursuing further expansion, including in neighboring countries.」

「In Japan's adult disposable diaper business, in response to expected growth accompanying the increase in the population requiring nursing care or support, we decided to add converting equipment in Fukushima Prefecture (scheduled to begin operations in September 2022). In August 2021, we launched the “Nepia Tender Tape-Type Small L” diaper, which responds finely to changes in users' body shapes and aims to provide more comfortable nursing care by improving fit.」

「In Japan's adult disposable diaper business, in response to expected growth accompanying the increase in the population requiring nursing care or support, we decided to add converting equipment in Fukushima Prefecture (scheduled to begin operations in September 2022). We will continue developing products that address challenges faced in nursing-care settings as Japan's population ages.」

「In children's disposable diapers, we are developing a unified domestic and overseas brand. Together with “Genki!” (Ｇｅｎｋｉ！), renewed in April 2021 as “stress-free diapers” (“stress-free for the skin,” “stress-free movement” and “stress-free diaper changes”), we will enhance the value of the Nepia brand in the disposable diaper business by developing the high-quality, premium-priced market with “Whito” (Ｗｈｉｔｏ), a highest-quality brand pursuing babies' comfort through new technology. In China, where the high-value-added, premium-priced diaper market is growing rapidly, we began selling Whito Premium (Ｗｈｉｔｏ Ｐｒｅｍｉｕｍ), with further improved quality and performance, in October 2020 and are working to expand sales.」

「In Malaysia, we are restructuring our production system, including installing new disposable diaper converting equipment, to increase production capacity. In Indonesia, in addition to sales through the joint venture, the local disposable diaper plant began operations in January 2020, strengthening cost competitiveness and our business base, and we are pursuing further expansion, including in neighboring countries.」

「In China, in addition to Genki! (Ｇｅｎｋｉ！) and Whito (Ｗｈｉｔｏ), for which we have been expanding sales, we began selling the higher-performance, higher-quality Whito Premium (Ｗｈｉｔｏ　Ｐｒｅｍｉｕｍ) in October.」

「In children's disposable diapers, we are developing a unified domestic and overseas brand. In addition to expanding sales of “Genki!” (Ｇｅｎｋｉ！), which was renewed in May 2020, we will enhance the value of the Nepia brand in the diaper business by developing the high-quality, premium-priced market with “Whito” (Ｗｈｉｔｏ), a highest-quality brand pursuing babies' comfort through new technology. In China, we have begun selling Whito in addition to Genki! and are working to expand sales, while in Malaysia we operate manufacturing and sales at two sites. In Indonesia, the local disposable diaper plant began operations in January 2020, strengthening cost competitiveness and our business base, and we are pursuing further expansion, including in neighboring countries.」

「In children's disposable diapers, we are developing a unified domestic and overseas brand. In addition to expanding sales of “Genki!” (Ｇｅｎｋｉ！), which was renewed in May 2020, we will enhance the value of the Nepia brand in the diaper business by developing the high-quality, premium-priced market with “Whito” (Ｗｈｉｔｏ), a highest-quality brand pursuing babies' comfort through new technology. In China, we have begun selling Whito in addition to Genki! and are working to expand sales, while in Malaysia we operate manufacturing and sales at two sites. In Indonesia, the local disposable diaper plant began operations in January 2020, strengthening cost competitiveness and our business base, in addition to sales through the joint venture, and we are pursuing further expansion, including in neighboring countries.」

「In Indonesia, in addition to sales through the joint venture, the local disposable diaper plant began operations in January 2020. We will seek further business expansion, including in neighboring countries.」

「In children's disposable diapers, in addition to expanding sales of “Genki!” (Ｇｅｎｋｉ！), our unified domestic and overseas brand, we will enhance the value of the overall Nepia brand by developing the high-quality, premium-priced market with “Whito” (Ｗｈｉｔｏ), a highest-quality brand pursuing babies' comfort through new technology. In China, we have begun selling Whito in addition to Genki! and are working to expand sales. In Malaysia, we operate manufacturing and sales at two sites. In Indonesia, in addition to sales through the joint venture, the local disposable diaper plant will begin operations in March 2020.」

「In China, we established a local sales team and strengthened our sales expansion structure, while in Malaysia we operate manufacturing and sales at two sites. In addition, in Indonesia, the local disposable diaper plant will begin operations in March 2020, in addition to sales through the joint venture. We will seek further business expansion, including in neighboring countries.」

「Sales volumes of both children's and adult disposable diapers increased year on year.」

「Against a backdrop of growing demand in emerging markets, disposable diaper sales volumes increased substantially year on year, driven by the penetration of our own-brand products in Malaysia, expansion of store distribution in Indonesia, and stronger exports from Japan to China leveraging Nepia's brand recognition.」

「In children's disposable diapers, in addition to “Genki!” (ゲンキ！), which is being developed as a unified domestic and overseas brand, we began nationwide sales of “Whito” (ホワイト), Oji's highest-quality brand to date, in October 2017. The new proposition of using “3-hour diapers” and “12-hour diapers” according to need, together with proprietary “Quilting Technology,” has been highly evaluated. Following the brand's receipt of the 10th Parenting Awards in November 2017, it also received the Nikkei MJ Award of Excellence at the Nikkei Excellent Products and Services Awards 2017 in January 2018, among other accolades, and has been well received.」

「In children's disposable diapers, in addition to “Genki!” (ゲンキ！), which is being developed as a unified domestic and overseas brand, we launched “Whito” (ホワイト) in February 2017. “Whito” is Oji's highest-quality brand to date, with performance dramatically improved through proprietary technology. Sales have been growing steadily, including repeat purchases during the advance sale at Akachan Honpo, and following its favorable reception, nationwide sales began on 1 October.」

「In children's disposable diapers, in addition to “Genki!” (ゲンキ！), which is being developed as a unified domestic and overseas brand, we launched “Whito” (ホワイト) in February 2017. “Whito” is Oji's highest-quality brand to date, with performance dramatically improved through proprietary technology. Sales have been growing steadily, including repeat purchases during the advance sale at Akachan Honpo, a specialty baby retailer. We will launch the product nationwide this autumn and develop the premium market by targeting quality-conscious customers. We will also make greater use of the expanded production capacity of the tape-style and pants-style diaper converting machines installed in 2016 to further strengthen exports, not only to Japan but also to overseas markets including China. In Southeast Asia, in addition to manufacturing and sales at two sites in Malaysia and sales through the Indonesian joint venture, we are preparing for local production in Indonesia and aim to expand further. In the adult diaper business, we will continue developing products that address challenges faced in nursing-care settings under the “Nepia Tender” brand.」

「The Indonesian joint venture began selling disposable diapers in November and will expand manufacturing and sales going forward. In addition, to meet overseas demand, including from China, for Japanese-made diapers, new equipment for tape-style diapers began operations in April 2016, strengthening our capacity to expand overseas sales. For the pants-style diapers that have been particularly well received, new equipment began operations in November 2016, and we will continue to strengthen domestic sales.」

「Overseas, a new disposable diaper plant in Malaysia began operations in April 2016, and sales began in Malaysia and neighboring Asian countries. In Indonesia, a joint venture we established will manufacture and sell disposable diapers. In addition, to meet demand from China and other overseas markets for Japanese-made diapers, new equipment for tape-style diapers began operations in April 2016, strengthening our capacity to expand overseas sales. In line with the start-up of this new equipment, we are developing “Genki!” as a unified domestic and overseas brand for children's disposable diapers.」

「Overseas, a new disposable diaper plant in Malaysia began operations in April 2016. In addition, to meet demand from China and other overseas markets for Japanese-made diapers, new equipment for tape-style diapers began operations in April 2016, strengthening our capacity to expand overseas sales.」

「For children's disposable diapers, new equipment for tape-style diapers began operations in April 2016. We are expanding export sales, primarily to China, where demand for Japanese products is strong, and new equipment for pants-style diapers is scheduled to begin operations during fiscal 2016.」