Enhancing Consumer Goods Brand Value and Strengthening Market Position

「In March 2026, the company launched “鼻セレブ SKINLISM 美容液マスク” and is expanding into skincare as a new business area.」

「王子ネピア is further enhancing the value of the nepia brand through its marketing strategy, including appointing Ren Meguro (目黒 蓮) and Hiyori Sakurada (桜田 ひより) as the new image characters for the Nepia Tissues and Nepia Toilet Roll series from April 2025, while developing products that are close to people's lives and the environment under the concept “Comfortable for people and the planet.”」

「Oji Nepia is further strengthening the nepia brand through its marketing strategy, including the nationwide launch of a new TV commercial, "nepia in the Forest," in April 2024, while developing products that are comfortable for people and the planet and support people's lives and the environment.」

「In the household paper business, the Company renewed the packaging of key products, including nepia Premium Soft, in October 2023 so that product features and quality could be recognized at a glance. Ahead of the 20th anniversary of the moisturizing tissue Hana Celeb in 2024, the Company also adopted FSC®-certified paper and redesigned the packaging.」

「In Japan, the Company renewed its pants-type diapers and launched new tape-type diapers in April 2023. The products were made thinner to pursue babies' comfort while reducing environmental impact.」

「The Company is also actively developing environmentally friendly products. In January 2022, it launched the kraft-paper-packaged tissue product nepia kraftco mini, and in April of the same year, it launched kitchen towels and boxed tissues in the nepia eco series with paper-based packaging. In March 2022, it also launched ancillary products from the nepia Tender series for medical and welfare facilities, intended to reduce the caregiving burden for both caregivers and care recipients.」

「In January 2022, the Company launched nepia kraftco mini, a smaller and more convenient version of the kraft-packaged tissue nepia kraftco. All packaging materials are paper-based, and the product is being marketed as a tissue product that contributes to replacing plastic.」

「In the children's diaper segment, the Company markets a unified brand in Japan and overseas. Together with Genki!, which was renewed in April 2021 as the Stress-Free Diaper (stress-free for the skin, movement, and diaper changes), the Company will develop the high-quality, premium market through Whito, a highest-quality brand that pursues babies' comfort through new technology, thereby enhancing the value of the nepia brand in the disposable diaper business.」

「In the household paper business, the Company is further enhancing the value of the nepia brand by offering a range of products, including environmentally friendly products with forest certification and high-quality products such as Hana Celeb, which received the top prize at the Japan Naming Awards 2020.」

「In China, in addition to Genki! (Ｇｅｎｋｉ！) and Whito (Ｗｈｉｔｏ), for which we have been expanding sales, we began selling the higher-performance, higher-quality Whito Premium (Ｗｈｉｔｏ　Ｐｒｅｍｉｕｍ) in October.」

「In the children's diaper segment, the Company markets a unified brand in Japan and overseas. In addition to expanding sales of Genki!, which was renewed in May 2020, the Company will develop the high-quality, premium market through Whito, a highest-quality brand that pursues babies' comfort through new technology, thereby enhancing the value of the nepia brand in the diaper business.」

「In the children's diaper segment, the Company markets a unified brand in Japan and overseas. In addition to expanding sales of Genki!, which was renewed in May 2020, the Company will develop the high-quality, premium market through Whito, a highest-quality brand that pursues babies' comfort through new technology, thereby enhancing the value of the nepia brand in the diaper business.」

「In the children's diaper segment, in addition to expanding sales of Genki!, which is marketed as a unified brand in Japan and overseas, the Company will develop the high-quality, premium market through Whito, a highest-quality brand that pursues babies' comfort through new technology, thereby enhancing the value of the nepia brand as a whole.」

「In the children's diaper segment, in addition to expanding sales of Genki!, which is marketed as a unified brand in Japan and overseas, the Company will develop the high-quality, premium market through Whito, a highest-quality brand that pursues babies' comfort through new technology, thereby enhancing the value of the nepia brand as a whole.」

「Whito's new proposal to use 3-hour and 12-hour diapers for different purposes, together with its proprietary technologies such as Quilting Technology, has been highly rated and well received. The Company will continue to enhance the value of the nepia brand as a whole and expand its diaper business by developing the premium market for quality-conscious customers.」

「Whito's new proposal to use 3-hour and 12-hour diapers for different purposes, together with its proprietary technologies such as Quilting Technology, has been highly rated and well received. The Company will continue to enhance the value of the nepia brand as a whole and expand its diaper business by developing the premium market for quality-conscious customers.」

「Whito's new proposal to use 3-hour and 12-hour diapers for different purposes, together with its proprietary technologies such as Quilting Technology, has been highly rated and well received. Following its receipt of the 10th Parenting Award in November 2017, Whito also received the Nikkei MJ Award for Excellence at the 2017 Nikkei Outstanding Products and Services Awards in January 2018.」

「Whito is highly regarded for its new proposal of using 3-hour and 12-hour diapers for different purposes, as well as its proprietary technologies such as Quilting Technology, and has been well received. Following steady sales growth, including favorable response during advance sales at Akachan Honpo, a baby specialty retailer, nationwide sales began on 1 October. The Company will continue to develop the premium market by targeting quality-conscious customers.」

「In the children's diaper segment, in addition to Genki!, which is marketed as a unified brand in Japan and overseas, the Company launched Whito in February 2017. Whito is the highest-quality brand in Oji's history, with performance dramatically improved through proprietary technology. Sales have been growing steadily, including repeat purchases during the advance sale at Akachan Honpo, a baby specialty retailer. The Company will launch the product nationwide simultaneously this autumn and develop the premium market by targeting quality-conscious customers.」

「In Japan, to enhance the brand value of the household paper brand nepia, the children's diaper brand nepia Genki!, and the adult diaper brand nepia Tender, the Company is placing nepiaQuality (quality of life, environmental quality, and social quality) at the forefront and working in an integrated manner across sales, marketing, and production to improve its market presence.」

「In Japan, to enhance the brand value of the household paper brand nepia, the children's diaper brand nepia Genki!, and the adult diaper brand nepia Tender, the Company is placing nepiaQuality (quality of life, environmental quality, and social quality) at the forefront and working in an integrated manner across sales, marketing, and production to improve its market position.」