Impact of Advertising Market and Business-Cycle Fluctuations on the Ad Technology Business
First written in FY2017. 5 of 14 entries say "Restated". Latest entry: FY2025-H1.
FreeBit moved to the "Worse" side of this theme in 2020, the same year as the typical company in this theme.
The whole theme swung hardest in 2020: 6 of 10 companies on the "Worse" side.
2 other companies' latest entry also says "Mitigated".
- FY2025-H1MitigatedAnnual report
「As consumers continued shifting to digital, advertising demand continued to increase as digital initiatives accelerated amid the diversification of society and working styles prompted by the pandemic.」
The company explains that advertising demand continued to increase as digital initiatives accelerated, going beyond a recovery from the pandemic-related stagnation in demand. - FY2024-Q3RestatedAnnual report
「As restrictions on movement were eased following the reclassification of COVID-19 as a Class 5 infectious disease, economic activity began to normalize and advertising demand also increased.」
The company states that advertising demand increased as economic activity normalized, and continues to describe the recovery from pandemic-related stagnation in advertising demand. - FY2024-Q2MitigatedAnnual report
「In the internet marketing and ad technology services operated by 株式会社フルスピード (hereinafter “フルスピード”), economic activity began to normalize as restrictions on movement were eased following the reclassification of COVID-19 as a Class 5 infectious disease, and advertising demand increased.」
The company explains that advertising demand increased as restrictions on movement were eased and economic activity normalized, indicating continued recovery from the pandemic-related stagnation in advertising demand. - FY2024-Q1MitigatedAnnual report
「As restrictions on movement were eased following the reclassification of COVID-19 as a Class 5 infectious disease, economic activity began to normalize and advertising demand also began to recover gradually.」
The company explains that the advertising market shifted from demand stagnation caused by the pandemic into a gradual recovery trend. However, it does not state that the market has fully recovered or that the risks have disappeared. - FY2023-Q3RestatedAnnual report
「In the internet marketing and ad technology services operated by フルスピード, advertising demand is gradually recovering from the stagnation caused by COVID-19, but has not returned to pre-pandemic levels.」
The company continues to recognize that advertising demand is gradually recovering but has not returned to pre-pandemic levels. - FY2023-Q2RestatedAnnual report
「In the internet marketing and ad technology services operated by the company’s consolidated subsidiary フルスピード, advertising demand is gradually recovering from the stagnation caused by COVID-19, but has not returned to pre-pandemic levels.」
The company continues to recognize that advertising demand is gradually recovering but has not returned to pre-pandemic levels. - FY2023-Q1RestatedAnnual report
「In the internet marketing and ad technology services operated by フルスピード, advertising demand is gradually recovering from the stagnation caused by COVID-19, but has not returned to pre-pandemic levels.」
The company continues to recognize that advertising demand is gradually recovering from its sharp decline but has not returned to pre-pandemic levels. - FY2022Advertising market in the recovery phase and transition periodAnnual report
「Although advertising demand is gradually recovering from the stagnation caused by COVID-19, it has not returned to pre-pandemic levels.」
While advertising demand is recovering from its sharp decline, it has not returned to pre-pandemic levels. The company recognizes that the market is in a transition period accompanied by intensifying competition and changes in the cookie environment. - FY2021MaterialisedAnnual report
「Within the advertising market, the internet advertising market has continued to grow steadily. In 2020, internet advertising spending exceeded television media advertising spending, and the market grew to more than ¥2.2 trillion. However, because it is also susceptible to the effects of COVID-19, the company believes it must closely monitor future developments.」
While indicating continued expansion of the internet advertising market, the company continues to recognize the risk of susceptibility to COVID-19. In practice, revenue and segment profit in the ad technology business fell below the previous fiscal year. - FY2021-Q2MaterialisedAnnual report
「In the ad technology-related market, the advertising market as a whole has been heavily affected by COVID-19 and is facing severe conditions, including cuts in advertising budgets. The internet advertising market is no exception and also remains in a difficult situation.」
Cuts in advertising budgets caused by COVID-19 actually occurred and materialized as declines in advertising revenue and profit in the ad technology business. - FY2021-Q1MaterialisedAnnual report
「However, the spread of COVID-19 is beginning to cast a shadow over market expansion.」
Regarding the impact of COVID-19 on the advertising market, which was identified as a risk in the previous fiscal year, the company states that specific effects on market expansion emerged during the current quarter and led to declines in advertising business revenue and profit. - FY2020WorsenedAnnual report
「The internet advertising market continued to grow at a double-digit rate for 6 consecutive years, and in 2019 it surpassed television media advertising spending and grew to a market worth more than ¥2 trillion. However, because the market is susceptible to the effects of COVID-19, the company believes it must closely monitor future developments.」
While indicating market growth, the company newly emphasized that the market is susceptible to the effects of COVID-19. - FY2019RestatedAnnual report
「フルスピード, which operates the ad technology business, is working to shift to a business structure less susceptible to these effects. However, significant changes in domestic and overseas economic conditions and economic fluctuations in the market could affect the Group’s performance.」
The company continues to identify the risk of fluctuations in advertising spending caused by economic fluctuations and is working to shift to a less affected business structure. - FY2017First statedAnnual report
「Because advertising spending in the internet advertising market changes in line with economic fluctuations, the market is particularly susceptible to changes in market conditions and the economy.」
The company states that internet advertising spending is susceptible to economic fluctuations, which could affect the performance of the ad technology business.