Sustained Growth in the Ad Technology Business
First written in FY2017-Q1. 14 of 29 entries say "Advanced", first in FY2017-Q3. Latest entry: FY2026-H1.
No other company in this theme has enough history to compare yet.
- FY2026-H1Higher Revenue and Lower ProfitAnnual report
「In the corporate and creator 5G DX support business, revenue expanded as demand, centred on the affiliate business, remained strong. However, due to expenses associated with expanding the affiliate business to achieve growth and the recognition of allowance for doubtful accounts, revenue was ¥12,137 million, up 20.5% year on year, while segment profit was ¥469 million, down 33.8%.」
Revenue, centred on the affiliate business, increased 20.5% year on year, while segment profit decreased 33.8% due to expansion costs and allowance for doubtful accounts. - FY2025-H1AdvancedAnnual report
「In this environment, demand acquisition in the domestic and overseas affiliate businesses of the ad technology services progressed strongly. The Company also implemented cost-cutting measures and worked to operate the business efficiently.」
The Company pursued demand acquisition in the domestic and overseas affiliate businesses and cost-cutting measures, advancing efficient operations in the corporate and creator 5G DX support business. - FY2024-Q3AdvancedAnnual report
「The Company worked to promote DX in internet marketing-related operations. It also advanced initiatives for new businesses to achieve medium-term growth, strengthening the expansion of the creator economy through “StandAlone,” a platform for creators that enables them to disseminate information independently, without going through major platform operators, and maximise its value, as well as strengthening the provision of NFT issuance support services for creators. It also worked to improve operating efficiency and control costs through PMI following the acquisition of フルスピード as a wholly owned subsidiary. ... Revenue was ¥14,655 million, up 18.0% year on year, and segment profit was ¥767 million, up 59.3%.」
The Company promoted DX in internet marketing, strengthened StandAlone and NFT issuance support services, and advanced PMI following the acquisition of フルスピード as a wholly owned subsidiary, resulting in higher revenue and profit in the corporate and creator 5G DX support business. - FY2024-Q2AdvancedAnnual report
「In the internet marketing and ad technology services operated by 株式会社フルスピード (hereinafter, “フルスピード”), advertising demand increased as economic activity began to normalise following the easing of behavioural restrictions accompanying the reclassification of COVID-19 as a Class 5 infectious disease. In this environment, the Company leveraged its accumulated internet marketing expertise to promote DX in its internet marketing-related business. It also advanced initiatives for new businesses to achieve medium-term growth, strengthening the expansion of the creator economy through “StandAlone,” a platform for creators that enables them to disseminate information independently, without going through major platform operators, and maximise its value, as well as strengthening the provision of NFT issuance support services for creators. In addition, it worked to improve operating efficiency and control costs through PMI following the acquisition of フルスピード as a wholly owned subsidiary. Under these conditions, strong customer acquisition in the affiliate service resulted in revenue of ¥9,799 million, up 21.3% year on year, and segment profit of ¥429 million, up 67.8%, in the corporate and creator 5G DX support business segment.」
The Company promoted DX in its internet marketing-related business, strengthened StandAlone and NFT issuance support services, and advanced PMI following the acquisition of フルスピード as a wholly owned subsidiary, resulting in higher revenue and profit in the corporate and creator 5G DX support business. - FY2023-Q3ReframedAnnual report
「In this environment, the Company worked to promote DX in internet marketing-related operations by leveraging the expertise it has built up in internet marketing.」
The wording has been reframed around promoting DX in the internet marketing field, in addition to expanding existing internet advertising and marketing services. - FY2023-Q2RestatedAnnual report
「In its existing businesses, the Company focused on expanding ad technology-related services and worked to provide internet advertising services centred on DSP advertising and products for the video advertising market, both internet marketing-related services.」
Continuing to expand existing businesses centred on ad technology-related services, DSP advertising and video advertising. - FY2023-Q1RestatedAnnual report
「In its existing businesses, the Company focused on expanding ad technology-related services and worked to provide internet advertising services centred on DSP advertising and products for the video advertising market, both internet marketing-related services.」
Continuing to expand existing businesses, including ad technology-related services, DSP advertising and video advertising. - FY2022RestatedAnnual report
「In its existing businesses, the Company focused on expanding ad technology-related services and worked to provide internet advertising services centred on DSP advertising and products for the video advertising market, both internet marketing-related services.」
Continuing to expand existing businesses, including ad technology-related services, DSP advertising and video advertising. - FY2022-Q3Continued growth in the creator businessAnnual report
「As part of its initiatives for new businesses aimed at medium-term growth, the Company began supporting the expansion of the creator economy through a platform for creators that enables them to disseminate information independently, without going through major platform operators, and maximise its value, as well as providing a service supporting NFT issuance for creators. The creator economy is an economic sphere in which creators monetise their own skills. These businesses are growing steadily.」
The Company explains that the creator platform and NFT issuance support service launched in the previous quarter are growing steadily. - FY2022-Q2AdvancedAnnual report
「As part of its initiatives for new businesses aimed at medium-term growth, the Company began providing a platform for creators that enables them to disseminate information independently, without going through major platform operators, and maximise its value, as well as a service supporting NFT issuance for creators.」
In addition to existing DSP and video advertising services, the Company began providing a platform for creators and a service supporting NFT issuance. Segment profit in the corporate and creator 5G DX support business was ¥395 million, up 26.1% year on year. - FY2022-Q1AdvancedAnnual report
「As part of its initiatives for new businesses aimed at medium-term growth, the Company launched “BitStar Network,” an influencer DX service jointly developed with BitStar.」
In addition to existing DSP and video advertising services, the Company launched “BitStar Network,” an influencer DX service jointly developed with BitStar, expanding into business areas serving companies and creators. - FY2021ReframedAnnual report
「In the ad technology field, various new technologies, the policies of major platform companies such as Google and Yahoo, and advertising regulations in various countries have a significant impact. The Company will strengthen its research structure and pursue research and development to respond promptly to changes in this environment and provide distinctive services.」
In addition to expanding existing DSP and video advertising services, the Company has indicated a shift from an advertising-agency-centred business model toward one providing technology-differentiated products, along with stronger research and development capabilities. - FY2021-Q3Recovery in the ad technology businessAnnual report
「The Company focused on developing the performance marketing platform “afb” and expanding its influencer business, including by launching the beta version of “Influencer DX,” an influencer service using big data and AI data analytics technology. It has emerged from the sharp decline caused by the spread of COVID-19 and is generally on a recovery trend in the nine months ended the third quarter of the fiscal year. As a result, revenue was ¥11,616 million, down 10.5% year on year, and segment profit was ¥549 million, down 15.0%.」
In addition to continuing to develop afb, the Company began offering the beta version of Influencer DX using big data and AI analytics. Although the business had emerged from the sharp decline caused by COVID-19 and was on a recovery trend, cumulative revenue and segment profit remained below the prior-year period. - FY2021-Q2WorsenedAnnual report
「In addition to providing internet advertising services centred on DSP advertising and products for the video advertising market, both ad technology-related services, the Company focused on expanding its influencer business. In its affiliate services, it developed businesses by leveraging the strengths of its affiliate platform, which has exceptionally high user satisfaction among affiliates, and worked to expand the areas it serves. However, due to the impact of the spread of COVID-19, revenue and profit from advertising businesses such as store-traffic and travel advertising declined. As a result, revenue was ¥7,954 million, down 9.5% year on year, and segment profit was ¥320 million, down 17.9%.」
The Company expanded DSP, video advertising, influencer and affiliate services, but revenue and profit from store-traffic and travel advertising declined due to the impact of COVID-19, resulting in a 17.9% year-on-year decrease in segment profit. - FY2021-Q1WorsenedAnnual report
「The Company focused on expanding its influencer business and providing internet advertising services centred on DSP advertising and products for the video advertising market, both ad technology-related services. In its affiliate services, it actively pursued overseas expansion and new businesses to further expand its earnings base. However, due to the impact of the spread of COVID-19, both revenue and profit from the advertising business, including advertising that drives visits to physical stores, declined. As a result, revenue was ¥3,999 million, down 9.9% year on year, and segment profit was ¥121 million, down 33.7%.」
The Company expanded its influencer business, DSP advertising, video advertising and affiliate services, but advertising business revenue and profit declined due to the impact of COVID-19, resulting in a 33.7% year-on-year decrease in segment profit. - FY2020AdvancedAnnual report
「In the ad technology business, フルスピード and its subsidiaries focused on expanding DSP advertising services and services for the video advertising market. The business expanded as the Company improved the convenience of “afb,” an affiliate service with exceptionally high user satisfaction among affiliates, and pursued overseas expansion of the service.」
In addition to improving the convenience of DSP advertising, video advertising and afb, the Company advanced afb’s overseas expansion. Revenue was ¥17,082 million, up 5.3% year on year. - FY2020-Q3AdvancedAnnual report
「The Company focused on expanding DSP advertising services and operational support services for social media and other platforms, both ad technology-related services. It also worked to provide and improve its proprietary affiliate service “afb” and began overseas expansion of its global affiliate platform.」
In addition to expanding existing DSP advertising, social media operations support and afb services, the Company began overseas expansion of its global affiliate platform. - FY2020-Q2AdvancedAnnual report
「In the ad technology business, positioned as another continuing-growth business, フルスピード focused on expanding services for the video advertising market and social media marketing, which grew steadily. It also invested in and strengthened its operating structure to expand the business scale, including developing new businesses by leveraging Group synergies. フォーイット focused on expanding its affiliate services, including through a strategic capital and business alliance to improve video advertising-related functionality.」
In addition to expanding video advertising, social media marketing and affiliate services, the Company developed new businesses, strengthened its operating structure and entered into a strategic capital and business alliance to improve video advertising-related functionality. - FY2020-Q1AdvancedAnnual report
「The Company focused on providing internet advertising services centred on DSP advertising and products for the video advertising market, both ad technology-related services. In its affiliate services, growth in its core industries and steady expansion into other industries expanded the business scale and revenue. It also actively pursued overseas expansion and new businesses to further expand its earnings base. As a result, revenue was ¥4,438 million, up 8.3% year on year, while segment profit was ¥182 million, down 27.9%.」
In addition to expanding existing DSP advertising, video advertising and affiliate services, the Company explicitly pursued overseas expansion and new businesses. Revenue increased 8.3%, while segment profit decreased 27.9%. - FY2019AdvancedAnnual report
「The Company focused on providing internet advertising services centred on DSP advertising and products for the video advertising market, both ad technology-related services. In its affiliate services, growth in its core industries and steady expansion into other industries continued to expand both the business scale and revenue scale.」
The Company expanded the scope of its DSP advertising, video advertising and affiliate services, and revenue was ¥16,013 million, up 6.6% year on year. - FY2019-Q3RestatedAnnual report
「The Company focused on providing internet advertising services centred on DSP advertising and products for the video advertising market, both ad technology-related services, while also promoting the expansion of other internet marketing-related services. It also actively invested in expanding the business scale and strengthening its operating structure.」
Continuing to expand DSP advertising, video advertising and internet marketing services, as well as invest in and strengthen its operating structure to expand the business scale. - FY2019-Q1RestatedAnnual report
「In the ad technology business, positioned as another continuing-growth business, フルスピード focused on expanding DSP advertising services and services for the video advertising market, while social media marketing also grew steadily. フォーイット expanded its business by working to further improve the convenience of its affiliate service, which has exceptionally high user satisfaction among affiliates.」
Continuing existing initiatives to expand and improve the convenience of DSP advertising, video advertising, social media marketing and affiliate services. - FY2018-Q3AdvancedAnnual report
「The Company focused on providing internet advertising services centred on its proprietary “ADMATRIX DSP” ad technology service and products for the video advertising market. In its affiliate services, growth in its core industries and steady expansion into other industries continued to drive expansion in both business scale and earnings. As a result, revenue was ¥11,403 million, up 1.9% year on year, and segment profit was ¥1,011 million, up 11.7%.」
The Company expanded ADMATRIX DSP, products for video advertising and affiliate services, resulting in an 11.7% year-on-year increase in segment profit in the ad technology business. - FY2018-Q2AdvancedAnnual report
「In the ad technology business, positioned as another continuing-growth business, フルスピード expanded internet marketing services, including social media marketing using ad technology and a video ad network for smartphones. フォーイット also worked to further improve the convenience of “afb,” an affiliate service with exceptionally high user satisfaction among affiliates. These efforts proved effective, resulting in business expansion. As a result, revenue was ¥7,976 million, up 3.5% year on year, and segment profit was ¥735 million, up 26.1%.」
The Company advanced social media marketing, its video ad network and improvements to afb, resulting in revenue growth of 3.5% and segment profit growth of 26.1%. - FY2018-Q1AdvancedAnnual report
「In the ad technology business, which is positioned as another continuing-growth business, フルスピード established 株式会社カームボールド to expand its smartphone video ad network business.」
Specific business expansion is described, namely the establishment of 株式会社カームボールド to expand the video ad network business. - FY2017RestatedAnnual report
「The Company focused on providing its proprietary ad technology services, including the “AdMatrix” integrated advertising operations platform and “PolymorphicAds,” a video ad network for smartphones. In its internet marketing services, it also actively expanded performance advertising services on social media and other platforms, in addition to expanding existing services.」
Explaining the continued growth of the ad technology business through AdMatrix, PolymorphicAds, existing services and performance advertising services on social media and other platforms. - FY2017-Q3AdvancedAnnual report
「The Company focused on providing its proprietary ad technology services, including the “AdMatrix” integrated advertising operations platform and “PolymorphicAds,” a video ad network for smartphones. In its internet marketing services, it also actively expanded performance advertising services on social media and other platforms, in addition to expanding existing services.」
In addition to existing services such as AdMatrix and PolymorphicAds, the Company actively expanded performance advertising services on social media and other platforms. Segment profit in the ad technology business increased 44.6% year on year. - FY2017-Q2RestatedAnnual report
「The ad technology business, which, like the mobile business, is positioned as a continuing-growth business, is operated by consolidated subsidiary フルスピード (hereinafter, “フルスピード”), which provides ad technology-related and internet marketing-related services. It focused particularly on providing the “AdMatrix” integrated advertising operations platform and “PolymorphicAds,” a video ad network for smartphones, among other services.」
Positioning the ad technology business as a continuing-growth business and continuing to expand services centred on AdMatrix and PolymorphicAds. - FY2017-Q1First statedAnnual report
「The ad technology business, which, like the mobile business, is positioned as a continuing-growth business, is operated by the consolidated subsidiary フルスピード, which provides ad technology-related and internet marketing-related services. The Company focused particularly on providing the “AdMatrix” integrated advertising operations platform and “PolymorphicAds,” a video ad network for smartphones, among other services.」
Using its proprietary integrated advertising operations platform, video ad network and social media operations, among other performance advertising services, as growth drivers.