Temporary Decline in Customers in the Mail-Order Business
First written in FY2018-Q2. 2 of 4 entries say "Materialised", first in FY2020-Q2. Latest entry: FY2021.
Vixton moved to the "Worse" side of this theme in 2019, 2 years before the typical company in this theme (2021).
The whole theme swung hardest in 2017: 3 of 7 companies on the "Worse" side.
4 other companies' latest entry also says "Restated".
- FY2021RestatedAnnual report
「We will renovate our products with a view to developing new products, in order to expand the customer age profile from its previous focus on customers in their 50s and 60s to include customers in their 30s and 40s.」
In response to the previous difficulty in acquiring new customers, product and sales initiatives have been outlined to expand the existing customer base, which is centered on people in their 50s and 60s, to include people in their 30s and 40s. - FY2020-Q3MaterialisedAnnual report
「The mail-order business benefited in part from rush demand ahead of the consumption tax increase, but results remained sluggish from the second quarter because we were unable to acquire new customers as expected.」
Difficulties in acquiring new customers continued from the second quarter and remained evident in the weak performance of the mail-order business. - FY2020-Q2MaterialisedAnnual report
「The mail-order business benefited in part from rush demand ahead of the consumption tax increase, but results remained sluggish from the first quarter because we were unable to acquire new customers as expected.」
Following the previous temporary decline in customers, difficulties in acquiring new customers continued from the first quarter and materialized as continued weak results in the mail-order business. - FY2018-Q2First statedAnnual report
「Although revenue declined because of a temporary decrease in the number of customers,」
The mail-order business experienced a temporary decline in customers, and revenue decreased by ¥53.169 million year on year. However, it is stated that operating profit increased because structural reforms reduced the cost of sales and selling, general and administrative expenses.