Expansion of domestic market share and sales infrastructure for IoT platform services

「The number of licenses grew, led by OPTiM Biz, the domestic No. 1 MDM service for 15 consecutive years, making a significant contribution to the increase in revenue. We also launched OPTiM Biz Premium, a service that streamlines and automates a wide range of IT administration tasks while providing security.」

「New development of the domestic No. 1 Mobile Management Service」

「Optimal Biz, which has held the leading share for 14 consecutive years (Note 10), was renamed OPTiM Biz on 9 February 2025 and received a major upgrade for the AI era.」

「In the Mobile Management Service, Optimal Biz’s number of licenses is increasing steadily alongside market growth. During the interim consolidated accounting period, the Company enhanced Optimal Biz’s functionality for Windows and added management menus for dedicated business devices used in restaurants, retail stores, logistics operations and factories. It will continue enhancing functionality and growing the service to expand its market advantage.」

「For Optimal Biz, the number of licenses is increasing steadily alongside market growth. The Company will continue to implement version upgrades aimed at expanding its market advantage and further grow the service.」

「First, regarding the Mobile Management Service that forms the foundation of license revenue, Optimal Biz, which has maintained the leading share for 13 consecutive years (Note 1), has been receiving planned updates, including updates designed with usability in mind. Its market share is expanding alongside market growth, and its number of licenses is increasing steadily. Going forward, the Company expects to carry out version upgrades aimed at expanding its market advantage and to maintain the current pace of license growth. It will also consider integrating various office DX services for which demand is increasing, improve usability and seek further license growth.」

「First, in the Mobile Management Service, the core product Optimal Biz is expanding its market share alongside market growth, and its number of licenses is increasing steadily.」

「The Group has continued to focus on expanding license revenue since the previous consolidated fiscal year. Specifically, while making license revenue from the Mobile Management Service centered on Optimal Biz the foundation, the Group continues to invest in R&D to make license revenue from X-Tech Services, specialized services for individual industries, the new core of revenue. Under IT Introduction Subsidy 2023, Optimal Biz in the Mobile Management Service, OPTiM Geo Scan, OPTiM Contract, OPTiM AI Camera, OPTiM AI Camera Enterprise and OPTiM Asset in X-Tech Services, and Optimal Remote in Other Services were certified as eligible IT tools. Companies adopting these services can introduce the applicable services at up to half the regular price, which is expected to support growth in license revenue for each eligible service.」

「Optimal Biz, which has maintained the leading share for 12 consecutive years (Note 3), continues to see expanding demand for services related to managing PCs and smartphones used for business and implementing security measures in telework environments, and its number of licenses is increasing steadily.」

「For Optimal Biz, telework adoption has spread across industries and company sizes with the spread of COVID-19, increasing demand for the management of PCs and smartphones used for business and for security measures, and the number of licenses has grown steadily.」

「Accordingly, the number of licenses for Optimal Biz, which manages and operates devices used for business, has grown steadily.」

「As telework became more widespread with the spread of COVID-19, demand increased for Optimal Biz, which supports the management and operation of devices used for telework, and the number of licenses progressed steadily.」

「First, regarding Corporate DX during the nine months ended in the third quarter, stock-based revenue centered on Optimal Biz, which has maintained the leading share for 11 consecutive years (Note 2), continued to expand steadily.」

「First, regarding Corporate DX during the six months ended in the second quarter, stock-based revenue centered on Optimal Biz, which has maintained the leading share for 11 consecutive years, continued to expand.」

「As supporting data, a 2020 survey in the report “Marketing Analysis of the Endpoint Management Market: 2020–2021 Edition,” “2. Mobile Management Market,” published by Techno System Research Co., Ltd., an independent research firm, rated Optimal Biz as having the leading share in 12 of 19 categories supporting Corporate DX.」

「① Expanding domestic market share and developing latent markets through existing products and services ・Expanding market share by providing robust security technologies and products for enterprises ・Expanding competitive advantage through proprietary products and services incorporating an extensive portfolio of patents ・Strengthening the platform through continued development investment ・Expanding sales by leveraging the sales capabilities and broad coverage of sales channels ・Promoting alliance strategies by leveraging the leading share in growth markets and providing value through mutual synergies ・Expanding products and services into newly created markets and in response to changes in the business environment」

「Optimal Biz captured the leading share in the 2019 fiscal-year rankings in the report “Market Outlook for Collaboration and Mobile Management Software: FY2020 Edition,” published by Deloitte Tohmatsu MIC Research Institute Co., Ltd., across the following categories: MDM shipped IDs including SaaS and ASP; EMM shipment value including SaaS and ASP; MDM shipped IDs including SaaS and ASP; MDM shipment value including SaaS and ASP; SaaS- and ASP-based MDM shipped IDs; SaaS- and ASP-based MDM shipment value; MDM shipment value by mobile OS for iOS and Windows; sales for all industries in the industry-by-industry MDM sales trend, including public sector, schools, utilities, finance, distribution, services, telecommunications and manufacturing; and sales for all employee-size categories in the MDM sales trend by user size, including large enterprises, mid-sized companies and SMBs.」

「Regarding the existing businesses during the six months ended in the second quarter of the current fiscal year, the number of licenses continued to increase steadily, led by Optimal Biz.」

「Optimal Biz is steadily increasing its number of licenses because it can manage devices and apply security policies, both of which are challenges in implementing telework. The Company also announced Optimal Biz Telework, an AI-enabled service supporting employee health, productivity and work operations in telework environments.」

「One of the Group’s strengths in Optimal Biz is its ability to provide the service on an on-premises basis. In areas with particularly high security requirements, even Internet connectivity may be restricted, making services premised on cloud use impossible to deploy. In such locations, Optimal Biz enables dedicated servers to be installed easily and inexpensively, and the number of on-premises deployments increased during the fiscal year ending March 2020.」

「The existing business supporting active investment is progressing steadily. Its core service, Optimal Biz, has been rated as having the leading share in Japan’s MDM and EMM markets for 4 consecutive years. Sources: Fuji Chimera Research Institute, “2016 Network Security Business Survey Overview (Vol. 1)” published in November 2016, “2017 Network Security Business Survey Overview (Vol. 1)” published in September 2017, “2018 Network Security Business Survey Overview (Vol. 1)” published in October 2018, and “2019 Network Security Business Survey Overview (Market Edition)” published in October 2019.」

「The existing businesses supporting this R&D continue to progress steadily. Optimal Biz, the core service, is also steadily increasing its number of licenses and continues to maintain the No. 1 market share in reports from various research firms. The Company is also pursuing initiatives to improve user convenience and satisfaction, including rapid support for the latest operating systems, iOS 13, iPadOS and Android 10.」

「By leveraging Optimal Biz’s features and strengths as described above, the Company aims to sustainably maintain and grow its market share during the current fiscal year and thereafter.」

「Optimal Biz continues to maintain the leading market share, including a 31.1% share of shipped IDs in Japan’s 2017 EMM market. The Company is also enhancing Optimal Biz’s performance and convenience rather than resting on its existing market share. During the fiscal year, an upgrade strengthened integration with Google’s Android enterprise zero-touch enrollment feature.」

「Optimal Biz continues to increase its number of licenses. Adoption is also increasing among government agencies and other organizations.」

「Optimal Biz, the core existing business supporting active investment, has also enhanced its performance and convenience through upgrades, including support for distributing app settings to iOS devices and integration with various mobile applications, without resting on its market share.」

「To further expand our share of sales, we will focus on the following strengths: 〈1. Expanding our competitive advantage through proprietary products and services incorporating an extensive portfolio of patents〉, 〈2. Strengthening the platform through continued development investment〉, 〈3. Expanding sales by leveraging the sales capabilities and broad coverage of our sales channels〉, 〈4. Promoting alliance strategies by leveraging our leading share in growth markets and providing value through mutual synergies〉, 〈5. Expanding products and services tailored to specific industries, particularly education ICT and healthcare ICT〉, and 〈6. Expanding products and services into newly created markets and in response to changes in the business environment〉.」

「Optimal Biz continues to increase its number of licenses. It also continues to maintain the No. 1 market share in reports from various research firms.」

「In the IoT platform services business, Optimal Biz was upgraded with a more user-friendly UI, improving convenience for administrators.」

「In the IoT platform services business, Optimal Biz underwent a major version upgrade, enabling administrators to control the use of Microsoft Office 365 and G Suite provided by Google from devices not managed by Optimal Biz. Both services have a significant share of the cloud-based office-product market, and this enhancement makes it easy to restrict access from employees’ personal devices, an issue for companies, through shadow IT controls. In the corporate marketplace OPTiM Store, the Company also strengthened standard functionality by adding sales-support functions for Microsoft CSP partners and identity federation.」

「Optimal Biz was upgraded with enhanced functionality for Windows OS, including Windows 10, which is rapidly increasing its share among desktop operating systems. Management functionality for Windows 10 Mobile, which is expected to grow in the future, was also added. The Company aims to continue expanding its market share by managing all devices in the office.」

「Optimal Biz continues to increase its number of licenses alongside the steady growth of the corporate smart-device market. As the market expands and the service supports new devices such as Windows 10 Mobile and iOS 10, the Company aims to further expand its market share.」

「In the IoT platform services business, we continue to maintain a high market share, while the number of units sold is also increasing. Leveraging this high share, we are rolling out Optim Store, a platform for selling other mobile applications effective for corporate customers, with the aim of increasing ARPU.」

「To further expand our share of sales, we will focus on the following strengths: 〈1. Expanding our competitive advantage through proprietary products and services incorporating an extensive portfolio of patents〉, 〈2. Strengthening the platform through continued development investment〉, 〈3. Expanding sales by leveraging the sales capabilities and broad coverage of our sales channels〉, 〈4. Promoting alliance strategies by leveraging our leading share in growth markets and providing value through mutual synergies〉, 〈5. Expanding products and services tailored to specific industries, particularly education ICT and healthcare ICT〉, and 〈6. Expanding products and services into newly created markets and in response to changes in the business environment, particularly MVNO, FVNO and My Number services〉.」